gtm-general

General guidance and overview for Google Tag Manager (GTM), including what GTM is, how it works, GTM architecture, account structure, workspace concepts, version control, publishing workflows, when to use GTM, GTM vs hardcoded tags, container types (web, mobile, server-side), GTM terminology, common use cases, and routing to specialized GTM skills. Use when asking general questions about GTM, learning about GTM fundamentals, understanding GTM concepts, planning GTM implementation strategy, comparing GTM approaches, getting started with GTM, or when unsure which specific GTM skill to use.