name	content-distribution
description	Publish optimized content to appropriate channels (blog, LinkedIn, website, email) with proper formatting, UTM tracking, and cross-promotion scheduling. Coordinates multi-channel distribution while maintaining consistent messaging and tracking attribution.
allowed-tools	Read,Write,Bash

Content Distribution

You publish optimized content to appropriate channels with tracking.

Purpose

Optimized content → Published across channels → Tracked for performance

Core principle: Consistent positioning, channel-adapted execution, full attribution tracking.

Input Requirements

Required Inputs

1. Optimized content:

threads/marketing/campaigns/{campaign-slug}/5-actions/drafts/{piece}-optimized.md

2. Distribution plan (from metadata or manual):

channels: ["blog", "linkedin", "email"]
publish_date: "2024-11-16"
priority: "high"

3. Channel guidelines:

artifacts/marketing/narrative/channel-guidelines.md

Distribution Channels

Supported Channels

Primary:

blog - Company blog (hosted on website)
linkedin - Company LinkedIn page
website - Website pages (product, pricing, about)
email - Email newsletters/announcements

Secondary (future):

twitter - Company Twitter/X account
youtube - Video content
medium - Syndicated content

Distribution Process

Step 1: Validate Content Ready

Check optimized content:

SEO optimization complete
Human approval received
Customer names approved (if applicable)
No confidential information
Images compressed and optimized
Internal links functional

If not ready:

Flag in ops/today.md: "Content blocked - awaiting approval"
Do not proceed to publication

Step 2: Prepare Channel-Specific Versions

Load channel guidelines:

artifacts/marketing/narrative/channel-guidelines.md

For each target channel:

Read channel-specific formatting requirements
Adapt content to channel format
Add channel-specific elements (UTMs, hashtags, CTAs)
Validate formatting

Channel-Specific Formatting

Blog Distribution

Target: Company blog at {website}/blog/{slug}

Process:

Convert to blog format:

---
title: "{SEO-optimized title}"
description: "{Meta description}"
author: "{Author name or 'GlamYouUp Team'}"
date: "{YYYY-MM-DD}"
categories: ["{pillar}", "{secondary category}"]
tags: ["{keyword}", "{related tags}"]
featured_image: "{image URL}"
---

{Optimized content body}

Add blog-specific elements:

Author bio (bottom of article)
Related articles (3-5 links, same pillar)
Newsletter signup CTA (bottom)
Social share buttons

Set URL structure:

https://{website}/blog/{slug}

Example:
https://glamyouup.com/blog/elsaai-white-label-sdk-case-study

Add UTM parameters for tracking:

Base URL: https://glamyouup.com/blog/elsaai-white-label-sdk-case-study

For LinkedIn share: ?utm_source=linkedin&utm_medium=social&utm_campaign={campaign-slug}
For Email: ?utm_source=email&utm_medium=newsletter&utm_campaign={campaign-slug}
For Organic: No UTM (default)

Generate sitemap entry:

<url>
  <loc>https://glamyouup.com/blog/elsaai-white-label-sdk-case-study</loc>
  <lastmod>2024-11-16</lastmod>
  <changefreq>monthly</changefreq>
  <priority>0.8</priority>
</url>

Output location:

artifacts/marketing/blog/{slug}.md

LinkedIn Distribution (Company Page)

Target: LinkedIn company page post

Process:

Determine post type:

Full article: Publish to LinkedIn Articles (long-form)
Excerpt: Standard post (300-600 words) with link to blog
Announcement: Product/feature announcement format

For excerpt post (most common):

Create LinkedIn version:

{Opening hook - 1-2 sentences from article}

{Key insight or data point - 150-200 words}

{Implication or learning - 100-150 words}

{Soft link to full article}

---

Read the full case study: {blog URL with UTM}

Example (ElsaAI case study):

We closed 5 enterprise fashion deals in Q4. All 5 chose white-label SDK over co-branded.

This wasn't random. Luxury brands ($100M+ GMV) prioritize brand consistency over vendor recognition.

What we learned:

**Co-branded widgets break luxury aesthetics**
Even minimal branding ("Powered by X") creates friction. One customer told us: "Our customers don't care who powers fit recommendations. They care that it looks like us."

**The numbers prove it matters**
ElsaAI (luxury marketplace, $200M GMV) saw:
- 38% return reduction with white-label
- 94% fit accuracy
- $805K annual savings

They paid 3x more for white-label because brand consistency is non-negotiable.

**Industry insight:** Customer segment dictates product packaging. Same technology, different positioning.

Full case study with metrics and technical implementation: https://glamyouup.com/blog/elsaai-white-label-sdk-case-study?utm_source=linkedin&utm_medium=social&utm_campaign={campaign-slug}

Add LinkedIn-specific elements:

Hashtags (3-5 max): #B2BSaaS #FashionTech #EnterpriseSDK
Placement: End of post (not mid-text)
First comment: Additional context or link to technical docs

Formatting:

Short paragraphs (1-2 sentences)
Line breaks for readability
Bold for key points (sparingly)
No emoji (professional B2B tone)

Image:

Size: 1200x627px (landscape)
Include: Key stat or quote as graphic
Alt text: Descriptive with keyword

Posting schedule:

Optimal time: Tuesday-Thursday, 8-10am or 12-1pm (target timezone)
Avoid: Weekends, holidays, late evenings

Output location:

artifacts/marketing/linkedin/posts/{date}-{slug}.md

Website Distribution

Target: Website pages (product, case studies, resources)

Process:

Determine page type:

Case study page: Add to /case-studies/{slug}
Resource: Add to /resources/ or /blog/
Product page update: Update existing page

For case study page:

Create website version:

<!-- Hero section -->
<section class="hero">
  <h1>{Customer Name}: {Result}</h1>
  <p class="lead">{One-sentence summary}</p>
  <img src="{customer-logo}" alt="{Customer name} logo">
</section>

<!-- Stats callout -->
<section class="stats">
  <div class="stat">
    <h2>38%</h2>
    <p>Return reduction</p>
  </div>
  <div class="stat">
    <h2>$805K</h2>
    <p>Annual savings</p>
  </div>
  <div class="stat">
    <h2>30 days</h2>
    <p>Time to results</p>
  </div>
</section>

<!-- Content sections -->
{Optimized content formatted for web}

<!-- CTA section -->
<section class="cta">
  <h2>Ready for similar results?</h2>
  <a href="/demo" class="btn">Request Demo</a>
</section>

Add structured data (JSON-LD):

{
  "@context": "https://schema.org",
  "@type": "CaseStudy",
  "name": "ElsaAI White-Label SDK Implementation",
  "description": "How ElsaAI reduced returns by 38% using white-label fit recommendations",
  "author": {
    "@type": "Organization",
    "name": "GlamYouUp"
  },
  "result": "38% reduction in return rate, $805K annual savings"
}

Internal navigation:

Breadcrumbs: Home > Case Studies > ElsaAI
Related case studies (bottom)
CTA: Demo request, contact sales

Output location:

artifacts/marketing/website/{slug}.html

Email Distribution

Target: Newsletter, announcement, or drip sequence

Process:

Determine email type:

Newsletter: Include as section in regular newsletter
Standalone: Dedicated email announcement
Drip sequence: Add to nurture sequence

For newsletter section:

Create email version:

Subject: New case study: 38% return reduction with white-label SDK

Preview text: Learn how ElsaAI (luxury marketplace, $200M GMV) achieved $805K in annual savings

---

Hi {First_Name},

**New case study: ElsaAI reduces returns 38% with white-label SDK**

We just published a detailed case study on how ElsaAI, a luxury fashion marketplace, reduced returns by 38% using our white-label SDK.

Key results:
- 38% return reduction (25% → 18%)
- 94% fit accuracy
- $805K annual savings
- 30-day implementation

What made this work:
1. White-label branding (no third-party logos)
2. AI-powered fit recommendations
3. Fast integration (2 weeks)

The full case study includes metrics, technical implementation details, and ROI analysis.

Read the full case study →
{blog URL with UTM: ?utm_source=email&utm_medium=newsletter&utm_campaign={campaign-slug}}

---

{Other newsletter sections}

---

Best,
{Name}
{Title}, GlamYouUp

Email formatting:

Subject: 40-50 characters
Preview text: Extend subject, don't repeat
Single column, mobile-optimized
CTA button (not just text link)
Unsubscribe link (required)

Segmentation (if applicable):

Send to: Enterprise segment (matches case study ICP)
Exclude: Customers already using white-label
Timing: Tuesday-Thursday, 10am (target timezone)

Output location:

artifacts/marketing/email/{date}-{slug}.md

UTM Tracking Strategy

UTM Parameter Structure

Format:

?utm_source={source}&utm_medium={medium}&utm_campaign={campaign}&utm_content={content}

Parameters:

utm_source (required):

Where traffic originates
Values: linkedin, email, twitter, organic

utm_medium (required):

Marketing medium
Values: social, newsletter, email, referral

utm_campaign (required):

Campaign name
Values: case-study, product-launch, thought-leadership

utm_content (optional):

Differentiate similar links
Values: cta-button, inline-link, footer

UTM Examples by Channel

Blog post shared on LinkedIn:

https://glamyouup.com/blog/elsaai-white-label-sdk-case-study
?utm_source=linkedin
&utm_medium=social
&utm_campaign={campaign-slug}
&utm_content=company-page

Email newsletter link:

https://glamyouup.com/blog/elsaai-white-label-sdk-case-study
?utm_source=email
&utm_medium=newsletter
&utm_campaign={campaign-slug}
&utm_content=cta-button

LinkedIn first comment (additional resources):

https://glamyouup.com/docs/white-label-sdk
?utm_source=linkedin
&utm_medium=social
&utm_campaign={campaign-slug}
&utm_content=first-comment

Tracking Sheet

Maintain tracking log:

# tracking-log.yaml

- content_slug: "elsaai-white-label-sdk-case-study"
  publish_date: "2024-11-16"
  urls:
    - channel: "blog"
      url: "https://glamyouup.com/blog/elsaai-white-label-sdk-case-study"
      utm: null  # Organic traffic
    
    - channel: "linkedin"
      url: "https://glamyouup.com/blog/elsaai-white-label-sdk-case-study"
      utm: "?utm_source=linkedin&utm_medium=social&utm_campaign={campaign-slug}"
    
    - channel: "email"
      url: "https://glamyouup.com/blog/elsaai-white-label-sdk-case-study"
      utm: "?utm_source=email&utm_medium=newsletter&utm_campaign={campaign-slug}"

Cross-Channel Coordination

Multi-Channel Publishing Schedule

Day 1: Blog publication

Publish to blog (morning)
Update sitemap
Submit to Google Search Console (optional)

Day 2: LinkedIn promotion

Post excerpt to LinkedIn company page (optimal time)
First comment: Link to technical docs
Monitor engagement (respond to comments within 1 hour)

Day 3-5: Email distribution

Add to weekly newsletter (next edition)
Or: Send standalone announcement (if high-priority)

Day 7: Performance check

Monitor analytics (traffic, engagement)
Flag top performers for follow-up content

Content Repurposing

From long-form blog post, create:

3 LinkedIn posts:
- Post 1: Key stat or insight (Day 2)
- Post 2: Customer quote or result (Day 9)
- Post 3: Technical approach or learning (Day 16)
1 Email section:
- Newsletter feature (Week 1)
Website update:
- Add to case studies page
- Reference in product page ("See how ElsaAI...")
Social graphics:
- Key stat image (1200x627px)
- Customer quote graphic
- Process infographic (optional)

Repurposing schedule:

Day 1: Publish blog
Day 2: LinkedIn post #1 (excerpt)
Day 3: Email newsletter
Day 9: LinkedIn post #2 (quote)
Day 16: LinkedIn post #3 (technical)

Quality Validation

Before publishing to each channel:

Blog

URL correct: Matches slug, no typos
Images load: All images display correctly
Links work: Internal and external links functional
Mobile responsive: Readable on mobile
Meta tags present: Title, description, OG tags
Sitemap updated: New URL in sitemap.xml

Formatting correct: Line breaks, bold, no weird characters
Link works: Blog URL with UTM functional
Image attached: 1200x627px, loads correctly
Hashtags appropriate: 3-5 relevant hashtags
Length appropriate: 300-600 words (not too long)
No typos: Proofread carefully

Website

Page renders correctly: No broken layouts
Navigation works: Breadcrumbs, related links
CTA functional: Demo request, contact links work
Structured data valid: JSON-LD validates
Mobile responsive: Readable on all devices

Email

Subject line compelling: 40-50 chars, no spam triggers
Preview text set: Extends subject line
Links tracked: UTM parameters applied
Images load: All images display (with fallback)
Unsubscribe link: Required, functional
Mobile responsive: Single column, readable
Spam score low: Test with mail-tester.com

Output Format

Distribution Record

# distribution-record-{date}-{slug}.yaml

content_slug: "elsaai-white-label-sdk-case-study"
content_title: "White-Label SDK Case Study: ElsaAI Reduces Returns 38%"
publish_date: "2024-11-16"

channels:
  - name: "blog"
    url: "https://glamyouup.com/blog/elsaai-white-label-sdk-case-study"
    status: "published"
    published_at: "2024-11-16T09:00:00Z"
    
  - name: "linkedin"
    url: "https://www.linkedin.com/company/glamyouup/posts/..."
    status: "published"
    published_at: "2024-11-17T10:00:00Z"
    engagement:
      impressions: null  # Updated by performance-tracking
      clicks: null
      likes: null
      comments: null
    
  - name: "email"
    campaign: "Weekly Newsletter - Nov 16"
    status: "scheduled"
    send_date: "2024-11-19T10:00:00Z"
    segment: "enterprise-segment"
    recipients: 1250

utm_tracking:
  linkedin: "?utm_source=linkedin&utm_medium=social&utm_campaign={campaign-slug}"
  email: "?utm_source=email&utm_medium=newsletter&utm_campaign={campaign-slug}"

files_created:
  - "artifacts/marketing/blog/elsaai-white-label-sdk-case-study.md"
  - "artifacts/marketing/linkedin/posts/2024-11-17-elsaai-case-study.md"
  - "artifacts/marketing/email/2024-11-19-newsletter.md"

next_steps:
  - "Monitor blog performance (Day 1-7)"
  - "Engage with LinkedIn comments (Day 2)"
  - "Track email open/click rates (Day 19-21)"
  - "Performance review (Day 30)"

Publication Checklist

## Publication Checklist: elsaai-white-label-sdk-case-study

**Content:** White-Label SDK Case Study: ElsaAI Reduces Returns 38%
**Date:** 2024-11-16
**Channels:** Blog, LinkedIn, Email

### Pre-Publication

- [x] Content optimized (SEO complete)
- [x] Human approval received
- [x] Customer approval (ElsaAI signed off)
- [x] Images compressed (<200KB each)
- [x] Internal links validated
- [x] No confidential information

### Blog Publication

- [x] Published to: https://glamyouup.com/blog/elsaai-white-label-sdk-case-study
- [x] Sitemap updated
- [x] Meta tags verified
- [x] Mobile responsive checked
- [x] Images loading correctly
- [x] Internal links functional

### LinkedIn Publication

- [x] Excerpt created (480 words)
- [x] Image attached (1200x627px)
- [x] UTM link: ?utm_source=linkedin&utm_medium=social&utm_campaign={campaign-slug}
- [x] Hashtags: #B2BSaaS #FashionTech #EnterpriseSDK
- [x] Scheduled: 2024-11-17 10:00am PST
- [x] First comment prepared (link to technical docs)

### Email Publication

- [x] Added to newsletter (Nov 19 edition)
- [x] Subject: "New case study: 38% return reduction"
- [x] Preview text set
- [x] UTM link: ?utm_source=email&utm_medium=newsletter&utm_campaign={campaign-slug}
- [x] Segment: Enterprise (1,250 recipients)
- [x] Scheduled: 2024-11-19 10:00am PST
- [x] Unsubscribe link functional

### Post-Publication

- [ ] Monitor blog traffic (Day 1-7)
- [ ] Respond to LinkedIn comments (Day 2)
- [ ] Track email metrics (Day 19-21)
- [ ] Update distribution record with metrics
- [ ] Performance review (Day 30)

Automation Capabilities

Automated Tasks

Can be automated:

Blog publishing (deploy markdown to website)
Sitemap generation
UTM parameter creation
Tracking log updates
File organization (move to published/)

Requires human action:

LinkedIn posting (API limitations, human voice)
Email sending (final approval before send)
Customer tagging/mentions (judgment call)
Engagement responses (community management)

Human Approval Gates

Required human approval:

Before first publication: Final content review
Before LinkedIn post: Tone/voice check
Before email send: Segment and timing validation

Optional human approval:

Cross-channel promotion schedule
Hashtag selection
Social image design

Error Handling

Publication Failures

If blog publish fails:

Keep draft in threads/marketing/campaigns/{campaign-slug}/5-actions/drafts/
Flag in ops/today.md: "Blog publish failed - {error}"
Retry or request human assistance

If LinkedIn post fails:

Keep draft in threads/marketing/campaigns/{campaign-slug}/5-actions/drafts/
Alert in ops/today.md
Human posts manually with saved draft

If email send fails:

Abort send (don't partial-send)
Alert in ops/today.md: "Email send failed - {error}"
Reschedule after troubleshooting

Broken Links

If internal link broken:

Flag in publication checklist
Request human to update or remove link
Do not publish with broken links

If external link broken:

Replace with archive.org link (if critical)
Or remove link and note in content
Flag for human review

Customer Approval Missing

If using customer name without approval:

Block publication
Flag: "Customer approval required for {customer}"
Wait for explicit approval before proceeding

Success Metrics

Distribution efficiency:

Time from optimization to publication: <24 hours
Multi-channel coordination: Same-day blog + next-day LinkedIn
Error rate: <5% (publication failures)

Channel coverage:

Blog: 100% of content
LinkedIn: 80% of content (high-value only)
Email: 50% of content (newsletter-worthy)
Website: 30% of content (case studies, resources)

Tracking accuracy:

UTM parameters applied: 100%
Tracking log updated: 100%
Attribution captured: >95%

Usage Example

Input:

Campaign: threads/marketing/campaigns/luxury-validation-nov-2024/
Optimized content: 5-actions/drafts/elsaai-case-study-optimized.md
Channels: ["blog", "linkedin", "email"]
Priority: high

Process:

1. Validate ready for publication:
   - ✓ SEO optimized
   - ✓ Human approved
   - ✓ Customer approved (ElsaAI signed off)
   - ✓ No confidential info

2. Blog distribution:
   - Convert to blog format
   - Add author bio, related articles
   - Set URL: /blog/elsaai-white-label-sdk-case-study
   - Publish: 2024-11-16 09:00am
   - Update sitemap
   - Output: artifacts/marketing/blog/elsaai-white-label-sdk-case-study.md

3. LinkedIn distribution:
   - Create excerpt (480 words)
   - Add UTM: ?utm_source=linkedin&utm_medium=social&utm_campaign={campaign-slug}
   - Schedule: 2024-11-17 10:00am
   - Prepare first comment (technical docs link)
   - Output: artifacts/marketing/linkedin/posts/2024-11-17-elsaai-case-study.md

4. Email distribution:
   - Add to Nov 19 newsletter
   - Subject: "New case study: 38% return reduction"
   - Add UTM: ?utm_source=email&utm_medium=newsletter&utm_campaign={campaign-slug}
   - Segment: Enterprise (1,250 recipients)
   - Schedule: 2024-11-19 10:00am
   - Output: artifacts/marketing/email/2024-11-19-newsletter.md

5. Create tracking record:
   - Save: distribution-record-2024-11-16-elsaai-white-label.yaml
   - Log all URLs with UTM parameters

6. Update ops/today.md:
   - "Published: ElsaAI case study (blog, LinkedIn scheduled, email scheduled)"

7. Set performance tracking:
   - Monitor blog: Days 1-7
   - Monitor LinkedIn: Day 2 (engagement)
   - Monitor email: Days 19-21 (open/click)

Remember

Content distribution is:

Publishing optimized content to appropriate channels
Adapting format per channel (same message, different execution)
Tracking attribution with UTM parameters
Coordinating cross-channel promotion

Content distribution is NOT:

Blasting same content to all channels unchanged
Publishing without tracking
Auto-posting without human approval (LinkedIn, email)
Sacrificing quality for speed

Success = Consistent positioning across channels with full attribution tracking.

Install Skill

SKILL.md

Content Distribution

Purpose

Input Requirements

Required Inputs

Distribution Channels

Supported Channels

Distribution Process

Step 1: Validate Content Ready

Step 2: Prepare Channel-Specific Versions

Channel-Specific Formatting

Blog Distribution

LinkedIn Distribution (Company Page)

Website Distribution

Email Distribution

UTM Tracking Strategy

UTM Parameter Structure

UTM Examples by Channel

Tracking Sheet

Cross-Channel Coordination

Multi-Channel Publishing Schedule

Content Repurposing

Quality Validation

Blog

LinkedIn

Website

Email

Output Format

Distribution Record

Publication Checklist

Automation Capabilities

Automated Tasks

Human Approval Gates

Error Handling

Publication Failures

Broken Links

Customer Approval Missing

Success Metrics

Usage Example

Remember