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no-bluff-seo-skill

@CleanExpo/Unite-Hub
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Enforce the No-Bluff SEO/GEO protocol using DataForSEO and SEMRush. Use when generating or modifying any SEO-related copy, claims, or structured data for Synthex or client sites.

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

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SKILL.md

name no-bluff-seo-skill
description Enforce the No-Bluff SEO/GEO protocol using DataForSEO and SEMRush. Use when generating or modifying any SEO-related copy, claims, or structured data for Synthex or client sites.
allowed-tools Read, Write, Search

No-Bluff SEO Skill

Purpose

Ensure every SEO/GEO claim Synthex makes is:

  • Verifiable via search/SEO APIs
  • Tagged with a confidence score
  • Clearly separated between fact, forecast, and opinion

Data Sources

  • DataForSEO API
  • SEMRush API
  • Internal seo_providers and related tables

Actions

  1. Fetch and cross-check keyword metrics.
  2. Validate positioning statements against real data.
  3. Attach source, metric_type, and confidence_score to generated SEO insights.
  4. Update or generate structured data (JSON-LD) where needed.

When to Use

  • Creating landing page copy
  • Building comparison pages
  • Generating audit reports
  • Enriching client reports in the managed services engine

No-Bluff Protocol Rules

Rule 1: Source Everything

Every claim must have a source:

  • SEMRush data
  • DataForSEO data
  • Google Search Console
  • Ahrefs data
  • Direct citation

Rule 2: Confidence Scoring

All metrics must have confidence:

  • high (90%+): Direct measurement
  • medium (70-89%): Derived/calculated
  • low (50-69%): Estimated/projected
  • uncertain (<50%): Flagged for review

Rule 3: No Vanity Metrics

Reject:

  • "We're #1 in the industry"
  • "Top-rated by customers"
  • "Best-in-class solution"

Accept only:

  • Specific, measurable claims
  • Dated statistics
  • Verifiable rankings

Rule 4: Audit Trail

Every SEO action must be logged:

  • What was checked
  • What data was found
  • What changes were made
  • When and by whom

Structured Data Requirements

  • JSON-LD for all product pages
  • LocalBusiness schema for service businesses
  • Article schema for blog posts
  • FAQ schema for common questions
  • Review schema (only with real reviews)