SEO Optimizer Skill

Comprehensive SEO audit and optimization for WordPress sites using Yoast SEO or Rank Math.

What This Skill Does

1. Audit all pages/posts for SEO completeness
2. Check focus keywords - ensures each page has one set
3. Validate meta descriptions - confirms focus keyword appears in description
4. Verify featured images - checks if present and properly named
5. Auto-fix issues using Unsplash API for missing images
6. Generate reports with actionable recommendations

SEO Rules Enforced

Focus Keyword Rules

• Every page/post MUST have a focus keyword
• Focus keyword should be 1-3 words, relevant to content
• Focus keyword MUST appear in meta description at least once

Meta Description Rules

• Must be 120-160 characters (optimal for SERPs)
• Must contain the focus keyword
• Should be compelling and include a call to action
• Must be unique per page

Featured Image Rules

• Every page/post MUST have a featured image
• Image ALT text should contain the focus keyword
• Image title should BE the focus keyword
• Image should be relevant to page content

Usage

Ask Claude to run SEO audit:

• "Run SEO audit on all pages"
• "Check SEO for the portfolio page"
• "Fix missing featured images across the site"
• "Optimize meta descriptions for all pages"

Technical Details

Yoast SEO Meta Keys

_yoast_wpseo_focuskw      - Focus keyword
_yoast_wpseo_metadesc     - Meta description
_yoast_wpseo_title        - SEO title
_thumbnail_id             - Featured image ID

Rank Math Meta Keys

rank_math_focus_keyword   - Focus keyword
rank_math_description     - Meta description
rank_math_title           - SEO title
_thumbnail_id             - Featured image ID

REST API Endpoints

GET  /wp-json/wp/v2/pages         - List all pages
GET  /wp-json/wp/v2/posts         - List all posts
GET  /wp-json/yoast/v1/get_head   - Get Yoast SEO data for URL
POST /wp-json/wp/v2/media         - Upload image
POST /wp-json/wp/v2/pages/{id}    - Update page (featured_media)

Database Direct Access (if API limited)

-- Get Yoast focus keyword
SELECT meta_value FROM wp_postmeta
WHERE post_id = {id} AND meta_key = '_yoast_wpseo_focuskw';

-- Update meta description
UPDATE wp_postmeta SET meta_value = '{desc}'
WHERE post_id = {id} AND meta_key = '_yoast_wpseo_metadesc';

Workflow

1. Audit Phase (Parallel Haiku Agents)

• Agent 1: Audit Home + About pages
• Agent 2: Audit Portfolio + Contact pages
• Agent 3: Audit Legal pages (Privacy, Terms)
• Agent 4: Audit all Property posts

2. Report Generation

{
  "page": "About",
  "url": "/about/",
  "focus_keyword": {
    "status": "ok|missing|weak",
    "value": "real estate development",
    "in_title": true,
    "in_description": true
  },
  "meta_description": {
    "status": "ok|missing|too_short|too_long|missing_keyword",
    "length": 156,
    "value": "..."
  },
  "featured_image": {
    "status": "ok|missing|wrong_alt",
    "id": 123,
    "alt": "...",
    "title": "..."
  },
  "recommendations": [
    "Add focus keyword to meta description",
    "Update featured image ALT text"
  ]
}

3. Fix Phase

• Use Unsplash API to find relevant images
• Upload to WordPress media library
• Set as featured image with correct ALT/title
• Update meta descriptions to include focus keyword

Unsplash Integration

Uses the Unsplash MCP server configured at /root/.claude/.mcp.json:

• Search for images matching focus keyword
• Download high-quality image
• Upload to WordPress
• Set proper metadata

Example Audit Output

SEO AUDIT REPORT - CSR Development
===================================

Page: About
-----------
Focus Keyword: real estate Miami ✓
Meta Description: "CSR Real Estate builds legacy..." (156 chars) ✓
  - Contains focus keyword: YES ✓
Featured Image: team-photo.jpg ✓
  - ALT text: "CSR team" ⚠ (should contain focus keyword)
  - Title: "team-photo" ⚠ (should be focus keyword)
Score: 80/100

Recommendations:
1. Update image ALT to "real estate Miami team"
2. Update image title to "real estate Miami"

Page: Portfolio
---------------
Focus Keyword: MISSING ✗
Meta Description: MISSING ✗
Featured Image: MISSING ✗
Score: 0/100

Recommendations:
1. Add focus keyword: "Miami properties" or "real estate portfolio"
2. Add meta description with focus keyword
3. Add featured image from Unsplash (search: Miami real estate)

Sources

• Yoast REST API Documentation
• Yoast Meta Description API
• Rank Math API Manager Plugin
• WordPress REST API Featured Images