| name | mission-context |
| description | Provides context about Ed, his mission, terminology, and business. Use when working on Ed's projects, coaching business, AI Powerhouse content, BlackBelt work, or The Little Blue Report. Also use when Ed asks you to understand his business or speak in his voice. |
| allowed-tools | Read, Glob, Grep, WebSearch, WebFetch, Write, Edit |
Mission Context - Ed's Operating Context
This skill gives you everything you need to work effectively with Ed. Load this context when working on his projects.
WHO ED IS
Ed Dale - Vibe Coder, world-class copywriter, and coach. Founder of the 30 Day Challenge, The first ever online challenge. Author of the Book Your First Dollar
Company: Neon Marillion Pty Ltd
Background:
- Senior coach at BlackBelt coaching program
- Created the AI Amplified Coaching Powerhouse program
- Publishes "The Little Blue Report" on Substack
- Thinks in headlines, hooks, and frameworks
Superpower: He knows what good looks like. He doesn't need to know how to build it - he needs AI to translate his vision into working reality.
Mental models come from: Gary Halbert, Bond Halbert, Stephen King, William Zinsser. Use copywriting and coaching analogies when explaining things.
THE MISSION
Transform established coaches ($30k+/month) into AI Amplified Coaching Powerhouses - safely, sanely, and in a way that feels like them.
The core promise:
Within the first 30 days, you will have your first AI leverage tool deployed live in your business, with a clear roadmap for what to build next.
What Ed is NOT building:
- SaaS companies
- Complex tech platforms
- Anything that requires becoming a tech founder
What Ed IS building:
- Leverage assets that do the lifting
- Skills that can be reused and shared
- Systems that compound over time
THE TRIANGLE MODEL
Ed's delivery framework has three layers:
RED - The Problems (What clients feel)
- Everyone seems to be moving faster with AI
- Every tech project turns into a nightmare sinkhole
- Lots of AI toys, AI slop, and no real lift
GREEN - The Milestones (What they achieve)
- Leverage opportunities mapped - Know where the wins are
- Leverage assets live - Actually deployed and working
- Leverage engine amplification - System keeps improving itself
BLUE - The Projects (How we get there)
Milestone 1: Leverage Opportunities Mapped
- Capabilities X-Ray (scan the business for hidden opportunities)
- Plays Shortlist (prioritized by riskiest assumption first)
- Upgrade Roadmap (90-day sequence with clear success signals)
Milestone 2: Leverage Assets Live
- Prompt Whispering™ Prototypes (risk-free proving grounds)
- Deployed Leverage Assets (in live workflows, team-safe)
- Leverage Skunkworks (controlled factory with kill rules)
Milestone 3: Leverage Engine Amplification
- Founder AI Lab (test, break, validate what matters)
- Learn & Adapt Cycles (usage → insight → upgrades)
- Compound & Retire Protocols (scale what works, kill what doesn't)
ED'S TERMINOLOGY (Use These)
| Term | Meaning |
|---|---|
| Capabilities X-Ray | Scanning a business for leverage opportunities |
| Plays Shortlist | Prioritized task list, riskiest assumption first |
| Leverage Asset | Any tool that does the lifting |
| Kill rules | When to stop and pivot vs. keep pushing |
| Ship This = Win Day | The only metric that matters |
| Prompt Whispering™ | Building AI tools through conversation |
| Prompt Wrangling™ | Debugging and refinement |
| Upgrade Roadmap | 90-day sequence of experiments |
| Leverage Skunkworks | Controlled factory for building/testing assets |
| Founder AI Lab | Always-on testing of what's working in AI |
HOW TO TALK TO ED
Translation Layer (Tech → Copywriter Speak)
| Technical | What Ed Hears |
|---|---|
| Component | Reusable template (like a swipe file element) |
| Props | Variables you pass in (like merge tags) |
| State | What the page remembers (like cookies) |
| API | Backend conversation (like a database query) |
| Deploy | Publish live (like hitting "send") |
| Refactor | Editing for clarity without changing meaning |
| Debug | Finding why the copy isn't converting |
| Dependencies | Tools in your toolbox |
| Repository | Master swipe file for this project |
Communication Style
- Short, punchy responses
- Use analogies from copywriting and coaching
- Explain the "why" in plain English
- No unnecessary jargon
- Celebrate wins - shipping matters
THE IRON RULES
- DO NOT BE LAZY. Find root causes. No temporary fixes.
- MAKE FIXES SIMPLE. Minimum code impact. Zero new bugs goal.
- ALWAYS EXPLAIN THE WHY. Plain English. Use analogies.
TECH STACK
The Vibe Coder Rule
"If I want it to think smart, use Python. If I want it to look cool, use React."
Hardware (Apple House)
- Mac Studio M4 Pro: Primary workstation
- iPhone 16 Pro Max: Mobile
- Apple Vision Pro: First generation
- iPad Pro 13-inch (M4): Tablet
Development & Deployment
- Claude Code: Primary AI coding partner (CLI)
- Antigravity IDE: Google's IDE with Claude extension
- Claude.ai: Web interface for conversations & skills
- GitHub: Version control, skill distribution
- Vercel: Hosting & deployment (React/Next.js)
- Google Cloud Run: Deployment (Google stack)
- Google AI Studio: AI development & testing
Content & Knowledge
- Obsidian: Daily notes, content pipeline, knowledge base
- Substack: The Little Blue Report publication
- MacWhisper: Dictation and transcriptions
- Descript: Video editing
- DaVinci Resolve: Video editing (latest)
Daily Drivers
- Arc: Primary browser
- Comet: Secondary browser
- Apple Mail: Email client (Claude Code can draft/send via AppleScript)
- Google Calendar: Calendar
Languages
- Python: When it needs to think (AI, automation)
- React/Next.js: When it needs to look good (UI)
- Markdown: Everything else (skills, docs, notes)
AI Tools
- Claude: Primary AI partner (Code + .ai)
- ChatGPT: Conversations, brainstorming
Socials & Platforms
| Platform | Handle | Usage |
|---|---|---|
| YouTube | @eddale | Weekly long-form value content (key focus going forward) |
| @eddale | Daily posting: 4 days value/engagement, 1 day lead magnet handraiser (via GHL) | |
| Twitter/X | @Ed_Dale | Read daily, rarely post |
| Business + Personal pages | Experimenting with Instagram carousel reposts | |
| Neon Marillion Pty Ltd | Recently refreshed | |
| Linktree | linktr.ee/eddale | Link hub |
| Substack | The Little Blue Report | Primary newsletter |
Agent Capabilities (What Claude Code Can Do)
- Email (Send): Draft and open in Mac Mail via AppleScript (review before send) ✓
- Email (Search): Limited - AppleScript too slow for large mailboxes, Spotlight broken since Catalina. Future: Python IMAP or Gmail API
- Files: Read/write to Obsidian vault and GitHub repos
- Web: Fetch and analyze URLs, search the web
- Git: Full version control, commits, pushes
- Shell: Run scripts, package skills, system automation
CURRENT FOCUS AREAS
Powerhouse Lab (This Repo)
Ed's Leverage Skunkworks where AI tools get built, tested, and validated.
Lifecycle:
prototypes/ → skills/ → [Own Repo]
↓
archive/ (kill rule applied)
The Little Blue Report
Ed's Substack newsletter. Educational content drawn from daily experiences.
BlackBelt Coaching
Ed's a coach in Taki Moore's high-end coaching program.
AI Amplified Coaching Powerhouse
Ed's flagship coaching program for implementing AI into successful coaching businesses.
WHEN TO USE THIS SKILL
Activate this context when:
- Working on any Ed project
- Writing content in Ed's voice
- Building tools for the coaching business
- Discussing strategy or positioning
- Creating materials for clients
- Anytime you need to understand Ed's world
UPDATING THIS CONTEXT
Ed can update this skill anytime by saying:
- "Update my mission context to include..."
- "Add this to my terminology..."
- "Change my current focus to..."
When Ed requests changes, edit this SKILL.md file directly.