Content Atomizer Skill

One piece of content should become ten. The best creators don't create more—they distribute better.

This skill transforms any source content into platform-optimized assets. Not generic repurposing. Platform-native content that performs.

The math: A single blog post can become 1 LinkedIn carousel + 2 LinkedIn text posts + 1 Twitter thread + 3 single tweets + 2 Instagram carousels + 1 Reel script + 2 TikTok scripts + 1 YouTube Short script = 13 pieces of content from one source.

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The Core Job

Transform source content into platform-native assets that:

• Match each platform's algorithm signals
• Use format-specific best practices
• Include hooks proven to stop the scroll
• Feel native, not repurposed

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Input Types

What Can Be Atomized

Source Type	Best Outputs	Atomization Potential
Blog Post	All platforms	High (lots of material)
Newsletter	LinkedIn, Twitter, Instagram	High
Podcast Episode	Short-form video, threads, carousels	Very High
Long-form Video	Shorts, Reels, TikToks, carousels	Very High
Webinar/Talk	All platforms	Very High
Case Study	LinkedIn, Twitter threads	High
Data/Research	Carousels, threads, single posts	Medium-High
Framework/Process	Carousels, threads, video scripts	High

What to Extract

From any source, identify:

1. The Core Insight — The one thing someone should remember
2. Supporting Points — 3-7 sub-points that build the argument
3. Stories/Examples — Concrete illustrations
4. Data Points — Stats, numbers, proof
5. Contrarian Takes — Opinions that challenge conventional wisdom
6. Actionable Steps — What someone can do with this
7. Quotable Lines — Punchy phrases that stand alone

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Platform Playbooks

LinkedIn

Algorithm Signals (December 2025):

• Dwell time — How long people spend reading (still #1)
• Topic authority — Consistent niche posting builds algorithmic trust
• Golden hour — First 60 minutes determines reach to 2nd/3rd-degree connections
• Relevance over recency — Mid-2025 update shows older posts (2-3 weeks) if highly relevant
• Authentic engagement — AI detects engagement pods via comment velocity and patterns
• Native content — Posts without links get significantly more reach

2025 Reality Check: Organic views down ~50%, engagement down ~25% as LinkedIn prioritizes quality over quantity. Post 2-3x/week max, not daily.

Optimal Specs:

Format	Specs	Notes
Carousel	5-10 slides, 1080x1350px	Highest dwell time, save-worthy
Text Post	1,200-1,500 chars, 3-line hook	Depth over frequency
Document	PDF, 10-15 pages max	Good for frameworks
Video	30-90 seconds, captions required	Lower reach than text/carousels

LinkedIn Carousel Template

Slide 1: Hook Slide

[BOLD CLAIM OR QUESTION]

(That challenges what they think they know)

Swipe → to learn [specific outcome]

Slide 2-6: Content Slides

[NUMBER]. [POINT HEADLINE]

[2-3 sentences of explanation]

[Visual element or example if possible]

Slide 7: Summary Slide

Quick recap:

1. [Point 1 - 5 words max]
2. [Point 2 - 5 words max]
3. [Point 3 - 5 words max]
4. [Point 4 - 5 words max]
5. [Point 5 - 5 words max]

Final Slide: CTA Slide

Found this useful?

→ Follow for more [topic]
→ Repost to help others
→ Save for later

[Your name/handle]

LinkedIn Text Post Template

[HOOK - First line must stop the scroll]

[Line break]

[CONTEXT - Why this matters, 2-3 lines]

[Line break]

Here's what I learned:

[Line break]

1. [Point with brief explanation]

2. [Point with brief explanation]

3. [Point with brief explanation]

4. [Point with brief explanation]

5. [Point with brief explanation]

[Line break]

[TAKEAWAY - The "so what"]

[Line break]

[CTA - Question or action]

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[Hashtags - 3-5 max, at the bottom]

LinkedIn Hook Formulas

Pattern 1: Contrarian Statement

"Stop [thing everyone does]. It's killing your [result]."

Pattern 2: Story Hook

"Last week, I [did something]. What happened next changed how I think about [topic]."

Pattern 3: List Preview

"[Number] [things] that [outcome]. (Number [X] is the one no one talks about.)"

Pattern 4: Credibility + Insight

"After [impressive stat/experience], here's what I know for sure about [topic]:"

Pattern 5: Question Hook

"Why do [surprising thing happen]? I finally figured it out."

Pattern 6: Bold Claim

"[Counterintuitive claim]. Here's the proof:"

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Twitter/X

Algorithm Signals (December 2025):

• Replies — Highest weight, especially from accounts you engage with
• Quote tweets — 2x engagement value vs plain retweet
• Time spent — On tweet and clicked links
• Profile clicks — Curiosity driven by tweet
• Media boost — Images/videos/GIFs increase visibility scores
• Early engagement — First hours critical for amplification

2025 Changes: Following feed now uses Grok AI for ranking (based on past interactions and topics)—no longer purely chronological. Users default to For You feed.

Optimal Specs:

Format	Specs	Performance
Single Tweet	<100 characters optimal	Highest engagement rate
Thread	8-15 tweets	Best for depth + followers
Quote Tweet	Add value to original	2x engagement vs retweet
Image Tweet	1200x675px	35% more engagement

Twitter Thread Template

Tweet 1: Hook Tweet

[BOLD CLAIM OR PROMISE]

[What they'll learn in one line]

🧵 Thread:

Tweets 2-X: Content Tweets

[NUMBER]. [POINT]

[2-3 sentences of explanation]

[Example or proof if fits]

Final Tweet: Wrap + CTA

TL;DR:

• [Point 1]
• [Point 2]
• [Point 3]
• [Point 4]
• [Point 5]

If this was useful:
1. Follow @[handle] for more
2. RT the first tweet

[Link if relevant]

Single Tweet Templates

The Insight Tweet:

[Counterintuitive observation about industry/topic]

Most people think [X].

But [Y] is actually true because [Z].

The List Tweet:

[Number] [things] that [outcome]:

• [Item 1]
• [Item 2]
• [Item 3]
• [Item 4]
• [Item 5]

Which one hits different?

The Hot Take:

Unpopular opinion:

[Contrarian statement]

Here's why: [One-line reasoning]

The Question Tweet:

[Provocative question about industry/topic]?

Genuine question. Reply with your take.

The Proof Tweet:

[Impressive result/stat]

Here's exactly how:

[3-5 bullet points of method]

Twitter Hook Formulas

Pattern 1: Bold Opener

"[Thing] is dead. Here's what's replacing it:"

Pattern 2: Numbers + Outcome

"I [did X] for [time period]. Here's what happened:"

Pattern 3: Controversial Take

"This will piss off [group], but [claim]."

Pattern 4: Curiosity Gap

"The [industry] secret no one talks about:"

Pattern 5: Specific Proof

"[Specific result] in [timeframe]. No [common excuse]. Here's the playbook:"

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Instagram

Algorithm Signals (December 2025):

• DM shares ("sends per reach") — Now one of the STRONGEST discovery signals
• Saves — Still critical for Feed and Explore
• Watch time & retention — For Reels, completion rate is king
• Likes per reach — Quality signal (not raw likes)
• Early velocity — First 30-90 minutes determines push to wider audience
• Relationship signals — DMs, profile taps, comment history with account

2025 Changes: Photos getting more support in Feed again (Adam Mosseri). Carousels expanded to 20 slides in some regions. Hashtag weighting significantly reduced. New "Your Algorithm" feature lets users see why they're seeing content.

Optimal Specs:

Format	Specs	Performance
Carousel	6-10 slides (up to 20), 1080x1350px	Highest engagement, save-worthy
Reel	7-15 sec (viral), 30-45 sec (tutorials)	Best for discovery/reach
Single Image	1080x1350px	Getting more support in 2025
Story	1080x1920px, <15 sec	Best for DM engagement

Instagram Carousel Template

Slide 1: Cover (The Hook)

[BOLD STATEMENT OR QUESTION]

in [large, readable font]

[Minimal design, high contrast]

Slide 2: The Problem/Setup

[Why this matters]

or

[What most people get wrong]

Slides 3-8: The Content

[ONE point per slide]

[Large text, minimal words]

[Visual hierarchy: headline + 1-2 supporting lines]

Slide 9: Summary (Optional)

Quick recap:

✓ [Point 1]
✓ [Point 2]
✓ [Point 3]
✓ [Point 4]
✓ [Point 5]

Slide 10: CTA

Save this for later 📌

Follow @[handle] for more

Share with someone who needs this

Instagram Caption Template

[HOOK - First line must work in preview]

.
.
.

[BODY - The value/story/insight]

[2-4 paragraphs max]

[Each paragraph 2-3 sentences]

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💾 Save this for later
📤 Share with a friend who needs it
💬 Drop a [emoji] if this resonated

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#[niche hashtag] #[broader hashtag] #[topic hashtag]

Instagram Reel Script Template (15-30 seconds)

[SECONDS 0-3: HOOK]
"[Pattern interrupt or bold claim that stops scroll]"

[SECONDS 3-20: VALUE]
"Here's [what/why/how]:
Point one: [brief]
Point two: [brief]
Point three: [brief]"

[SECONDS 20-30: CTA]
"Follow for more [topic]"
OR
"Save this for later"
OR
"Send to someone who needs this"

Instagram Story Sequence Template

Story 1: Hook

[Poll or question sticker]

"Quick question..."
[Poll: Option A / Option B]

Story 2: Setup

"Here's why I ask..."

[Brief context]

Story 3-5: Value

[One point per story]

[Use text animation or stickers for engagement]

Story 6: CTA

"Want the full breakdown?"

[Link sticker to content]

OR

"DM me [word] for [resource]"

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TikTok

Algorithm Signals (December 2025):

• Watch time (first seconds) — Completion rate still #1, but early seconds weighted heavily
• Rewatch rate — Multiple views = strong signal
• Shares — Especially to DMs
• Niche community alignment — 2025 favors specialized audiences over broad virality
• Contextual categorization — AI distinguishes humor, education, emotion to match interests
• Video quality — Lighting, sound, editing now integrated into ranking

2025 Changes: Algorithm now favors longer content (30-60+ seconds) if retention is high. Niche communities (#BookTok, etc.) get boosted over generic viral attempts. Deeper AI personalization analyzes watch duration, replays, and cross-platform habits.

Optimal Specs:

Format	Specs	Performance
Short-form	15-30 seconds	Highest completion rate
Medium	30-60 seconds	Now favored if retention is strong
Long-form	1-3 minutes	Good for depth with engaged audiences
Vertical	1080x1920px (9:16)	Required

TikTok Script Template (15-30 seconds)

[HOOK - 0-3 seconds]
"[Visual hook + verbal hook simultaneously]"

Options:
- "Stop scrolling if you [identifier]"
- "POV: You just realized [insight]"
- "The [industry] secret no one tells you:"
- "[Controversial statement]—let me explain"
- "I'm about to save you [time/money/pain]"

[BODY - 3-25 seconds]
"Here's the thing:

[Point 1 - delivered fast]

[Point 2 - keep momentum]

[Point 3 - the payoff]"

[CTA - 25-30 seconds]
"Follow for more [topic]"
OR
"Part 2?" [to boost comments]
OR
"Save this" [drives saves]

TikTok Hook Formulas

Pattern 1: Pattern Interrupt

"[Unexpected visual or statement that breaks scroll pattern]"

Pattern 2: Identity Call-Out

"This is for my [specific group] who [specific situation]"

Pattern 3: Proof First

"[Show the result immediately, then explain how]"

Pattern 4: Controversy Spark

"I'm going to get hate for this but [take]"

Pattern 5: Curiosity Gap

"I can't believe [industry/brand] doesn't want you to know this"

Pattern 6: Tutorial Promise

"In 30 seconds I'll show you how to [specific outcome]"

TikTok Content Patterns That Work

1. Before/After — Show transformation immediately
2. Green Screen — You + content behind you (tweets, articles, data)
3. Stitch/Duet — React to trending content in your niche
4. Day in the Life — Niche-specific (day in the life of a marketer, etc.)
5. POV — "POV: You're [scenario]" with relatable insight
6. Listicle — "3 things [outcome]" with fast delivery
7. Myth Busting — "Stop believing [common misconception]"

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YouTube

Algorithm Signals (December 2025):

• Click-through rate (CTR) — How often people click when shown your video
• Average view duration & % watched — Raw watch time AND completion percentage
• Session impact — Does your video keep people on YouTube longer?
• Viewer satisfaction — YouTube now uses surveys + behavior to estimate quality
• Negative feedback — "Not interested," skips, very low retention hurt you
• Topical authority — Channels focused on clear topics get recommended more

2025 Changes: AI-driven hyper-personalization (device, time of day, habits). Older evergreen videos get revived when topics trend again. Stronger emphasis on authority, depth, and "entity-rich" content (aligned with Google Search updates).

Optimal Specs:

Format	Specs	Performance
Shorts	10-35 sec (discovery), up to 60 sec	Highest reach, lower depth
Long-form	8-12 minutes (sweet spot)	Best for monetization + depth
Thumbnail	1280x720px	CTR target: 4-10% (Home), 6-12% strong

YouTube Shorts Script Template

[HOOK - 0-2 seconds]
"[Immediate value promise or pattern interrupt]"

Examples:
- "Here's why [common belief] is wrong"
- "[Number] second [topic] lesson"
- "The [industry] hack that changed everything"

[BODY - 2-50 seconds]
[Deliver value fast]

[Each point: 5-10 seconds max]

[Keep visual movement—don't stand still]

[CTA - 50-60 seconds]
"Subscribe for more [topic]"
OR
"Full video on my channel"
OR
End abruptly (drives rewatch for missed content)

YouTube Long-Form Framework (HIVES)

H - Hook (0-30 seconds)

[Pattern interrupt or bold claim]
[Quick credibility if needed]
[Preview of what they'll learn]
"By the end of this video, you'll know exactly how to [outcome]"

I - Intro (30 seconds - 1 minute)

[Brief context on why this matters]
[Who this is for]
[What you'll cover]
"Let's dive in"

V - Value (Main content)

[Deliver on the promise]
[Clear sections with verbal signposting]
"First... Second... Third..."
[Examples and proof for each point]

E - Engagement Prompts (Throughout)

[Every 2-3 minutes, insert:]
"Let me know in the comments if [question]"
"Hit like if [relatable statement]"
"If you're finding this useful, subscribe"

S - Strong CTA (Final 30 seconds)

[Summarize key points]
[Clear next action]
"If you want to go deeper on [topic], watch this video next"
[End screen with subscribe + related video]

YouTube Thumbnail + Title Patterns

Thumbnail Principles:

• 3 elements max (face, text, object)
• High contrast colors
• Readable at small size
• Emotion on face (if showing face)
• Curiosity gap (show outcome, not process)

Title Formulas:

Pattern	Example
How I [result]	"How I Built a 6-Figure Newsletter in 8 Months"
[Number] [Things] That [Outcome]	"7 LinkedIn Mistakes Killing Your Reach"
Why [Thing] Doesn't Work	"Why Your Content Strategy Isn't Working"
The [Adjective] [Thing]	"The Boring Marketing Strategy That Actually Works"
I [Did X] For [Time]. Here's What Happened	"I Posted Daily for 90 Days. Here's What Happened"
[Year] Guide to [Topic]	"2024 Guide to Growing on LinkedIn"
[Thing] vs [Thing]	"Threads vs Twitter: Which One Should You Use?"

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The Atomization Workflow

Step 1: Extract

From your source content, pull out:

CORE INSIGHT:
[One sentence that captures the main point]

SUPPORTING POINTS:
1. [Point + brief explanation]
2. [Point + brief explanation]
3. [Point + brief explanation]
4. [Point + brief explanation]
5. [Point + brief explanation]

STORIES/EXAMPLES:
- [Story 1]
- [Story 2]

DATA/PROOF:
- [Stat 1]
- [Stat 2]

QUOTABLE LINES:
- "[Quote 1]"
- "[Quote 2]"

CONTRARIAN TAKES:
- [Take 1]
- [Take 2]

Step 2: Map to Platforms

Content Element	Best Platforms	Best Formats
Core insight	All	Single posts, hooks
Supporting points (together)	LinkedIn, Twitter	Carousel, thread
Individual points	All	Single posts
Stories	Instagram, TikTok	Reels, Stories
Data points	LinkedIn, Twitter	Image posts, carousels
Quotable lines	Twitter, Instagram	Quote graphics
Contrarian takes	Twitter, TikTok	Single tweets, video hooks

Step 3: Transform

For each platform, apply:

1. Format — Use the templates above
2. Hook — Platform-specific hook formula
3. Length — Match platform norms
4. CTA — Platform-appropriate action
5. Voice — Adjust formality (LinkedIn > Instagram > TikTok)

Step 4: Sequence

Optimal posting sequence:

1. LinkedIn carousel — Day 1 (longest shelf life)
2. Twitter thread — Day 1-2 (good for discussion)
3. Instagram carousel — Day 2-3 (repurpose LinkedIn design)
4. TikTok/Reel — Day 3-4 (needs video production)
5. YouTube Short — Day 4-5 (can repurpose TikTok)
6. Single posts — Ongoing (extract individual points)

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Anti-Patterns: What Not to Do

Don't:

1. Copy-paste across platforms

   • Each platform has different norms
   • Cross-posted content performs 40-60% worse

2. Use the same hook everywhere

   • LinkedIn hooks ≠ TikTok hooks
   • Adjust energy and format per platform

3. Ignore platform-native features

   • No hashtags on LinkedIn carousels
   • Always use captions on video
   • Instagram needs visual-first thinking

4. Post everything at once

   • Stagger across days/weeks
   • Gives each piece room to perform

5. Forget the CTA

   • Every platform piece needs a clear next action
   • But make it platform-appropriate

Do:

1. Lead with the best hook per platform
2. Adapt length to platform norms
3. Use native formatting (threads, carousels, etc.)
4. Front-load value (especially for video)
5. Create platform-specific visuals when possible

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Transformation Examples

Example: Blog Post → Multi-Platform

Source: 2,000-word blog post on "5 Pricing Mistakes That Kill SaaS Growth"

Atomization:

Platform	Format	Content
LinkedIn	Carousel	8 slides: Hook + 5 mistakes + recap + CTA
LinkedIn	Text Post	Deep dive on mistake #1 with personal story
Twitter	Thread	7 tweets: Hook + 5 mistakes + wrap
Twitter	Single	Just mistake #3 (most contrarian) as hot take
Instagram	Carousel	Visual version of LinkedIn carousel
Instagram	Reel	30-sec: "Stop making these pricing mistakes"
TikTok	Video	20-sec: Most controversial mistake, hot take style
YouTube Short	Video	45-sec: All 5 mistakes, rapid fire

Example: Podcast Episode → Multi-Platform

Source: 45-minute podcast interview with actionable insights

Atomization:

Platform	Format	Content
LinkedIn	Text Post	Best quote + context + your take
LinkedIn	Carousel	Key framework from interview
Twitter	Thread	10 best insights from the episode
Twitter	Single	Best quote as standalone insight
Instagram	Carousel	Visual quotes from guest
Instagram	Reel	Best 30-second clip with captions
TikTok	Video	Spiciest take from interview
YouTube Short	Video	Best insight with visual hook
YouTube	Long-form	Full episode or highlights compilation

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Platform Voice Adjustments

The same insight needs different energy per platform:

Platform	Voice	Example (same insight)
LinkedIn	Professional, thoughtful	"After 10 years in marketing, I've learned that simplicity beats complexity. Here's why:"
Twitter	Punchy, direct	"Hot take: Simple marketing > 'sophisticated' marketing. Every time."
Instagram	Visual, inspirational	[Image with text: "Simple > Sophisticated" + story in caption]
TikTok	Casual, energetic	"Y'all I need to talk about why everyone's overcomplicating their marketing..."
YouTube	Conversational, thorough	"If you've been in marketing for any length of time, you've probably noticed something..."

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Quick Reference: Platform Specs (December 2025)

Platform	Optimal Length	Best Format	Hook Window	Top Signal
LinkedIn	1,200-1,500 chars	Carousel	First 3 lines	Dwell time + topic authority
Twitter/X	<100 chars (single)	Thread (8-15)	First tweet	Replies + early engagement
Instagram	6-10 slides	Carousel	First slide	DM shares ("sends per reach")
TikTok	30-60 seconds (if retention high)	Short video	First 3 seconds	Completion + niche alignment
YouTube (Shorts)	10-35 seconds	Vertical video	First 2 seconds	Completion rate
YouTube (Long)	8-12 minutes	Horizontal	First 30 seconds	Satisfaction + session time

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The Test

Good atomization means:

1. Each piece stands alone — Makes sense without the source
2. Each piece feels native — Doesn't feel "repurposed"
3. Hooks match the platform — Right energy, right format
4. Value is front-loaded — Best stuff first
5. CTAs are appropriate — Platform-native actions
6. Quality over quantity — 5 great pieces > 15 mediocre ones

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How This Connects to Other Skills

Input from:

• seo-content → Blog posts to atomize
• newsletter → Newsletter editions to atomize
• direct-response-copy → Landing page insights to distribute
• brand-voice → Ensures consistent voice across platforms

The flow:

1. Create source content (blog, newsletter, video)
2. content-atomizer transforms into platform pieces
3. Each piece drives back to source or offer
4. Repeat with next piece of source content