SEO Keyword Research & Competitive Analysis

Comprehensive keyword research to rank for competitive markets.

Prerequisites

• docs/sitemap.md should exist (run sitemap-structure skill first)
• User provides primary keyword they want to rank for

Workflow

1. Gather Input - Primary keyword, location, business type, competitors (if known)
2. Competitive Analysis - Analyze top 5 ranking competitors via WebSearch
3. Keyword Discovery - Find primary, secondary, long-tail, local, question, and semantic keywords
4. Intent Classification - Categorize every keyword by search intent
5. SERP Analysis - Understand what Google rewards for target keywords
6. Keyword Mapping - Assign keywords to pages from docs/sitemap.md
7. Content Gap Analysis - Find opportunities competitors miss
8. Write Output - Create docs/seo-analysis.md

Input Template

Primary Keyword: [The main keyword you want to rank for]
Location: [Target geographic area]
Business Type: [Industry/niche]
Known Competitors: [URLs of competitors, if known - optional]

Keyword Research Process (WebSearch)

Step 1: Competitor Discovery

Search queries to run:

1. [primary keyword] - See who ranks #1-5
2. [primary keyword] [location] - Local competitors
3. [primary keyword] site:google.ch or site:google.de - Regional results
4. best [service] [location] - Review/comparison sites

For each top 5 competitor, note:

• Domain URL
• Title tag content
• Meta description
• Their apparent primary keyword
• Content depth (comprehensive or thin?)

Step 2: Competitor Analysis Framework

For each top 5 competitor, analyze:

Step 3: Keyword Discovery

Search queries to run:

[primary keyword] + related searches
[primary keyword] + "wie", "was", "warum" (informational intent)
[primary keyword] + "kaufen", "buchen", "bestellen" (transactional intent)
[primary keyword] + "vergleich", "test", "erfahrung" (commercial investigation)
[primary keyword] + [location variations]
[primary keyword] + [service variations]

Keyword types to find:

Step 4: Search Intent Classification

Classify EVERY keyword by intent:

Step 5: SERP Feature Analysis

For primary keywords, note what Google shows:

Step 6: Keyword Difficulty Assessment

Estimate difficulty based on:

Difficulty Rating:

• Easy: Local competitors, thin content, low authority - Target immediately
• Medium: Mix of local and regional competitors - Target with quality content
• Hard: National brands, comprehensive content - Long-term target
• Very Hard: Major portals, Wikipedia, government sites - Consider alternatives

Step 7: Per-Page Keyword Mapping

Read docs/sitemap.md and assign keywords to each page:

Rules:

• ONE primary keyword per page (avoid cannibalization)
• Related keywords support the primary
• Different intent = different page
• Homepage: brand + main service + location
• Service pages: specific service + location

Step 8: Content Gap Analysis

Identify opportunities competitors miss:

1. Topics they don't cover - Missing service pages, FAQ topics
2. Questions they don't answer - Use "People Also Ask" for ideas
3. Local pages they lack - Neighborhood/region targeting
4. Content depth gaps - Thin content you can expand on
5. Fresh content opportunities - Outdated competitor content

Output Format: docs/seo-analysis.md

# SEO Analysis - [Business Name]

## Executive Summary

**Primary Keyword:** [keyword]
**Target Position:** Top 3 within [X months]
**Competitive Landscape:** [Easy/Medium/Hard]
**Key Opportunities:** [1-2 sentence summary]

---

## Competitor Analysis

### Market Overview

| Rank | Competitor | Domain | Key Strength | Key Weakness |
|------|------------|--------|--------------|--------------|
| 1 | [Name] | [URL] | [strength] | [weakness] |
| 2 | [Name] | [URL] | [strength] | [weakness] |
| 3 | [Name] | [URL] | [strength] | [weakness] |
| 4 | [Name] | [URL] | [strength] | [weakness] |
| 5 | [Name] | [URL] | [strength] | [weakness] |

### Competitor Content Analysis

**[Competitor 1 - Current #1]**
- Title: "[their title tag]"
- H1: "[their H1]"
- Content Focus: [topics they cover]
- Strengths: [what works]
- Weaknesses: [gaps to exploit]

[Repeat for top 3 competitors]

### Competitive Advantages We Can Exploit

1. [Gap 1 - e.g., "No competitor has comprehensive pricing transparency"]
2. [Gap 2 - e.g., "All competitors have slow, outdated sites"]
3. [Gap 3 - e.g., "No one targets [specific long-tail keyword]"]

---

## Keyword Strategy

### Primary Keywords (Target: Position 1-3)

| Keyword | Difficulty | Intent | Target Page |
|---------|------------|--------|-------------|
| [keyword] | [Easy/Med/Hard] | [Trans/Comm/Info] | [page route] |

### Secondary Keywords (Target: Position 1-10)

| Keyword | Difficulty | Intent | Target Page |
|---------|------------|--------|-------------|
| [keyword] | [difficulty] | [intent] | [page route] |

### Long-tail Keywords (Quick Wins)

| Keyword | Intent | Target Page | Content Angle |
|---------|--------|-------------|---------------|
| [keyword] | [intent] | [page route] | [how to use it] |

### Local Keywords

| Keyword | Target Page | Priority |
|---------|-------------|----------|
| [service] [city] | [page route] | [P1/P2] |
| [service] [region] | [page route] | [P1/P2] |

### Question Keywords (FAQ Opportunities)

| Question | Intent | Where to Answer |
|----------|--------|-----------------|
| Was kostet [service]? | Commercial | Pricing page / FAQ |
| Wie funktioniert [service]? | Informational | Services page / FAQ |
| [Service] vs [alternative]? | Commercial | Blog / Comparison |

### Semantic Keywords (LSI)

Use these naturally throughout content:
- [semantic keyword 1]
- [semantic keyword 2]
- [semantic keyword 3]
- [semantic keyword 4]

---

## Per-Page Optimization Guide

### Homepage `/`

**Primary Keyword:** [keyword]
**Search Intent:** [Transactional/Navigational]

| Element | Recommendation |
|---------|----------------|
| Title (50-60 chars) | [Primary Keyword] - [Brand] - [Benefit] |
| Meta Description (150-160 chars) | [Description with keyword, USP, and CTA] |
| H1 | [Primary keyword naturally integrated] |
| H2 Topics | [List of H2s to include] |
| Keyword Density | 1-2% for primary, natural for secondary |
| Internal Links | Link to: [pages to link] |

**Secondary Keywords to Include:**
- [keyword 1] - use in [section]
- [keyword 2] - use in [section]

### Services Page `/dienstleistungen`

**Primary Keyword:** [keyword]
**Search Intent:** [intent]

| Element | Recommendation |
|---------|----------------|
| Title (50-60 chars) | [recommendation] |
| Meta Description (150-160 chars) | [recommendation] |
| H1 | [recommendation] |
| H2 Topics | [list] |

**Secondary Keywords to Include:**
- [keyword] - use in [section]

### About Page `/ueber-uns`

[Same format]

### Contact Page `/kontakt`

[Same format]

---

## Content Gap Opportunities

### Pages Competitors Have That We Should Consider

| Page Topic | Competitor Example | Potential Value |
|------------|-------------------|-----------------|
| [topic] | [competitor URL] | [why valuable] |

### Topics No Competitor Covers Well

| Topic | Keyword Opportunity | Recommended Content |
|-------|---------------------|---------------------|
| [topic] | [keyword] | [content type] |

### Blog/Content Ideas (Future)

| Topic | Target Keyword | Search Intent |
|-------|----------------|---------------|
| [topic] | [keyword] | [intent] |

---

## SERP Features Strategy

| Feature | Target Keywords | How to Optimize |
|---------|-----------------|-----------------|
| Featured Snippet | [keywords] | [strategy] |
| Local Pack | [keywords] | Google Business Profile |
| People Also Ask | [questions] | FAQ section |

---

## Implementation Priority

### Phase 1: Foundation (Launch)
- [ ] Optimize homepage for [primary keyword]
- [ ] Optimize services page for [service keywords]
- [ ] Implement all meta titles/descriptions
- [ ] Add FAQ schema for question keywords

### Phase 2: Expansion (Month 1-3)
- [ ] Target long-tail keywords with content
- [ ] Build local pages for [locations] if needed
- [ ] Create content for gap opportunities

### Phase 3: Authority (Month 3-6)
- [ ] Blog content for informational keywords
- [ ] Build backlinks for [target keywords]
- [ ] Local SEO (Google Business Profile)

---

## Success Metrics

| Metric | Current | 3-Month Target | 6-Month Target |
|--------|---------|----------------|----------------|
| Primary Keyword Rank | - | Top 10 | Top 3 |
| Organic Traffic | 0 | [target] | [target] |
| Pages Indexed | 0 | [all pages] | [all pages] |

Rules

1. ALWAYS use WebSearch for real competitor data - don't guess
2. Classify EVERY keyword by search intent
3. Map EVERY keyword to a specific page
4. Identify at least 3 competitive gaps
5. Provide actionable per-page recommendations
6. Prioritize quick wins (long-tail) alongside primary keywords
7. One primary keyword per page - avoid cannibalization

What This Skill Does NOT Do

• Create the sitemap (use sitemap-structure skill first)
• Write the actual content (use seo-content-optimization skill)
• Implement technical SEO (use technical-seo skill)
• Generate page content (provides strategy only)