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Comprehensive guide for Amplitude MCP queries. Use when analyzing product analytics, user behavior, funnels, retention, experiments, or metrics. Reduces context overhead by documenting query patterns, event taxonomies, and RDC-specific configurations. Triggers on Amplitude, product analytics, user behavior, funnel analysis, retention, experiment analysis, or metric queries.

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SKILL.md

name amplitude-navigator
description Comprehensive guide for Amplitude MCP queries. Use when analyzing product analytics, user behavior, funnels, retention, experiments, or metrics. Reduces context overhead by documenting query patterns, event taxonomies, and RDC-specific configurations. Triggers on Amplitude, product analytics, user behavior, funnel analysis, retention, experiment analysis, or metric queries.

Amplitude Navigator

This skill provides efficient navigation of the Amplitude MCP tools, reducing context overhead by documenting common query patterns, event taxonomies, and RDC-specific configurations.

RDC Context

Organization

  • Organization ID: 228133
  • Organization URL: realtor
  • Organization Name: Realtor.com

Key Projects

Project App ID Description Use Case
Realtor - Production 558383 Primary clickstream data Main analytics, experiments
Realtor - Leads 2.0 678364 Lead submission data Lead analysis, attribution, click attributed EFR
Consumer Marketing Data Braze 674963 Braze notification events Push/email engagement
Consumer Marketing Data Cordial 678109 Cordial email events Email performance
Real Time SDK - Prod 675822 Browser SDK with Session Replay Session replay, real-time
Realtor - QA 645393 QA/Alpha/Beta environments Testing only
Seller Leads Exploration 717063 Seller vertical data Seller analytics

Default Project: 558383 (Realtor - Production)

Tool Selection Matrix

Task Tool When to Use
Discover content search Find existing charts, events, metrics, experiments, dashboards
Ad-hoc analysis query_dataset Custom queries not covered by existing charts
Existing chart data query_charts When you have chart IDs (max 3 per call)
Saved metric data query_metric Query predefined metrics by ID
Experiment results query_experiment A/B test statistical analysis
Event properties get_event_properties Get properties for a specific event type
Full experiment details get_experiments Retrieve experiment configuration, state, decisions
Dashboard contents get_dashboard Get all charts in a dashboard
Session recordings get_session_replays Find user session recordings
URL lookup get_from_url Parse Amplitude URLs to get objects

Workflow Pattern

  1. Search first - Use search to discover existing charts/events before building custom queries
  2. Get properties - Use get_event_properties after finding exact event names
  3. Query or build - Use existing charts (query_charts) or build custom (query_dataset)
  4. Always reference - Include chart/metric links in responses for validation

Query Types Reference

Events Segmentation (Trends)

For time-series analysis of events.

{
  "name": "Daily Active Users",
  "type": "eventsSegmentation",
  "app": "558383",
  "params": {
    "range": "Last 30 Days",
    "events": [{"event_type": "_active", "filters": [], "group_by": []}],
    "metric": "uniques",
    "countGroup": "User",
    "groupBy": [],
    "interval": 1,
    "segments": [{"conditions": []}]
  }
}

Metric Options:

  • uniques - Unique users
  • totals - Event count
  • average - Per user average
  • pct_dau - % of DAU
  • frequency - Distribution
  • sums - Property sum (requires property in group_by)
  • value_avg - Property average

Funnels (Conversion Analysis)

For step-by-step conversion analysis.

{
  "name": "Lead Funnel",
  "type": "funnels",
  "app": "558383",
  "params": {
    "range": "Last 30 Days",
    "events": [
      {"event_type": "pageview", "filters": [], "group_by": []},
      {"event_type": "cobrokelead", "filters": [], "group_by": []}
    ],
    "countGroup": "User",
    "segments": [{"conditions": []}]
  }
}

Key Parameters:

  • conversionWindow: {"value": 1, "unit": "day"} - Time limit for completion
  • order: "this_order" (default), "any_order", "exact_order"

Retention

For cohort retention analysis.

{
  "name": "New User Retention",
  "type": "retention",
  "app": "558383",
  "params": {
    "range": "Last 90 Days",
    "startEvent": {"event_type": "_new", "filters": [], "group_by": []},
    "retentionEvents": [{"event_type": "_active", "filters": [], "group_by": []}],
    "retentionMethod": "nday",
    "countGroup": "User",
    "interval": 1,
    "segments": [{"conditions": []}]
  }
}

Retention Methods:

  • nday - Return on specific day
  • rolling - Return on or after day
  • bracket - Custom ranges via retentionBrackets

Sessions

For session-based metrics.

{
  "name": "Average Session Length",
  "type": "sessions",
  "app": "558383",
  "params": {
    "range": "Last 30 Days",
    "sessions": [{"filters": [], "group_by": []}],
    "countGroup": "User",
    "sessionType": "average",
    "segments": [{"conditions": []}]
  }
}

Session Types: average, totalSessions, peruser, averageTimePerUser, totalTime, length

Meta Event Types

Special system events available in all queries:

Event Type Description Use Case
_active Any active event DAU, MAU, active users
_new First event by new users New user analysis, retention start
_all Any tracked event Total event volume
_any_revenue_event Revenue events Revenue analysis
$popularEvents Top events by volume Taxonomy exploration

Property Syntax

Property Sources

Source Prefix Example
Amplitude Core None country, platform, device_type
Customer (Custom) gp: gp:vertical, gp:page_type
Experiment Flags gp:[Experiment] gp:[Experiment] MBL2510_FEATURE

Common Amplitude Core Properties

User/Session: user_id, amplitude_id, device_id, session_id Geographic: country, city, region, dma Device: platform, device, device_type, os, language Application: version, start_version, library

Filter Syntax

Segment-level filter (applies to all events):

"segments": [{
  "conditions": [{
    "type": "property",
    "group_type": "User",
    "prop_type": "user",
    "prop": "country",
    "op": "is",
    "values": ["United States"]
  }]
}]

Event-level filter (applies to specific event):

"events": [{
  "event_type": "pageview",
  "filters": [{
    "group_type": "User",
    "subprop_key": "page_type",
    "subprop_op": "is",
    "subprop_type": "event",
    "subprop_value": ["ldp"]
  }],
  "group_by": []
}]

Filter Operators: is, is not, contains, does not contain, set is, set is not, greater than, less than

Group By Syntax

Event property:

"group_by": [{"type": "event", "value": "platform"}]

User property:

"group_by": [{"type": "user", "value": "country"}]

Top-level groupBy (across all events):

"groupBy": [{"type": "user", "value": "country", "group_type": "User"}]

Time Parameters

Range Strings

  • "Last N Days" - Last 7 Days, Last 30 Days, Last 90 Days
  • "Last N Weeks" - Last 4 Weeks
  • "Last N Months" - Last 3 Months
  • "This Week", "This Month", "This Quarter", "This Year"

Unix Timestamps

For precise boundaries:

"start": 1727740800,
"end": 1730419199

ISO Dates

"start": "2025-01-01",
"end": "2025-01-31"

Interval Values

Value Granularity
-3600000 Hourly
1 Daily (default)
7 Weekly
30 Monthly
90 Quarterly

Important: Only these exact values are valid. Arbitrary intervals (2, 3, 14) will error.

Common RDC Events

Lead Events

Event Description
cobrokelead Cobroke listing lead submission
advantagelead Advantage listing lead
rentallead Rental property lead
farlead Find a Realtor lead
newconstructiondirectlead New construction lead
forsaleagentconnection Agent connection lead

Engagement Events

Event Description
pageview Page view
search Search performed
refinedsearch Search filter applied
click Generic click
saveditem Listing/search saved
listingclick Listing card click

User Events

Event Description
signup Account created
signin User signed in
signout User signed out
claimhome Home claimed

Experiment Events

Event Description
[Experiment] Exposure Experiment variant exposure
[Experiment] Assignment Variant assignment
expexposure Legacy exposure event

Experiment Analysis

Querying Experiments

  1. Search for experiment:
Amplitude:search(entityTypes=["EXPERIMENT"], query="feature_name")
  1. Get experiment details:
Amplitude:get_experiments(ids=["123456"])
  1. Query results (primary metric only by default):
Amplitude:query_experiment(id="123456")
  1. With segment breakdown:
Amplitude:query_experiment(
  id="123456",
  groupBy=[{"type": "user", "value": "platform", "group_type": "User"}]
)

Interpreting Results

Key Fields:

  • pValue - Statistical significance (< 0.05 = significant)
  • relativeLift - Percentage change vs control
  • absoluteLift - Raw metric difference
  • ssrmTimeseries.srmDetected - Sample Ratio Mismatch flag
  • recommendation - "rollout", "rollback", or null

Decision Framework:

  • Significant + Positive Lift + No SRM → Rollout
  • SRM Detected → Rollback (data quality issue)
  • >30 days + p=1.0 → Consider terminating
  • <14 days → Continue running

Session Replay

Basic Search

Amplitude:get_session_replays(
  projectId="558383",
  segmentFilters=[{"conditions": []}],
  limit=10
)

By Experiment Variant

Amplitude:get_session_replays(
  projectId="558383",
  segmentFilters=[{
    "conditions": [{
      "type": "property",
      "group_type": "User",
      "prop_type": "user",
      "prop": "gp:[Experiment] feature_flag",
      "op": "is",
      "values": ["treatment"]
    }]
  }],
  limit=10
)

With Event Filters

Amplitude:get_session_replays(
  projectId="558383",
  eventCountFilters=[{
    "count": "1",
    "operator": "greater or equal",
    "event": {"event_type": "cobrokelead", "filters": [], "group_by": []}
  }],
  limit=10
)

Response Parsing

CSV Response (isCsvResponse: true)

  • Header rows contain metadata
  • Data header row has column labels (dates)
  • Data rows: label columns + value columns
  • Values may be prefixed with \t

JSON Response (isCsvResponse: false)

{
  timeSeries: [[{value: 614}, {value: 1769}]],
  overallSeries: [[{value: 2383}]],
  seriesMetadata: [{segmentIndex: 0, formulaIndex: 0}],
  xValuesForTimeSeries: ["2025-01-01T00:00:00", "2025-01-02T00:00:00"]
}

Reference Documents

Tips for Efficient Queries

  1. Search before building - Existing charts are pre-optimized
  2. Always name queries - Include descriptive name field
  3. Use correct project - Production (558383) vs Leads (678364)
  4. Limit group by values - Use groupByLimit to control cardinality
  5. Exclude incomplete data - Set excludeIncompleteDatapoints: true for accurate trends
  6. Reference charts in responses - Always provide links for validation
  7. Batch experiment queries - Query 3-5 at a time to avoid timeouts