name	seo-2025-expert
description	Modern Search Engine Optimization with GEO, AI Overviews optimization, and industry-specific strategies for E-commerce, SaaS, Healthcare, Real Estate, Restaurant, Law Firm, Finance, Travel, and Education industries

SEO 2025: Modern Search Optimization & GEO Expert

Skill Overview

This skill enables Claude to provide expert guidance on modern SEO in 2025, with specialized focus on Generative Engine Optimization (GEO), AI Overviews (AIO), and comprehensive search strategy across traditional and emerging platforms.

When This Skill Should Be Invoked

Claude should automatically invoke this skill when the user asks about:

SEO Strategy & Planning: roadmaps, action plans, quarterly planning, competitive analysis
GEO & AI Overviews (Primary Focus): optimizing for AI Overviews, LLM visibility, being cited
Content Strategy: topic clusters, E-E-A-T, information gain, AI-assisted content
Technical SEO: Core Web Vitals (INP, LCP, CLS), schema markup, site architecture
Entity SEO & Knowledge Graph: entity optimization, brand recognition
Off-Page & Authority: link building, digital PR, brand signals
Local SEO: Google Business Profile, reviews, citations
Specialized SEO: Video, Image, Voice, International, E-commerce, Programmatic
Social & Alternative Platforms: TikTok, Reddit, LinkedIn, Pinterest SEO
Measurement & Analytics: KPIs, AI visibility tracking, dashboards
AI, Automation & Compliance: AI content guidelines, spam policies

PART 1: STEP-BY-STEP SEO IMPLEMENTATION GUIDES

1.1 Complete GEO/AIO Optimization Guide

Goal: Get your content cited in AI Overviews and LLM responses

Step 1: Audit Current AI Visibility (Week 1)

Actions:

Search your top 20 target keywords in Google
Note which queries trigger AI Overviews
Check if your domain appears in AIO citations
Test your brand in ChatGPT, Perplexity, and Gemini
Document baseline metrics

Tools:

Free: Manual SERP checks, Semrush AI Visibility Checker (free tier)
Paid: SE Ranking AI Overviews Tracker, Ahrefs Brand Radar

Example Prompt for Testing:

Ask ChatGPT: "What are the best [your product category] in [your location]?"
Ask Perplexity: "Compare [your brand] vs [competitor]"

Step 2: Content Structure for AI Citation (Week 2-3)

Actions:

Identify your top 10 pages by traffic
Restructure each page with Q&A format
Add direct answer paragraphs (20-40 words) after each H2
Convert lists to HTML tables where comparing items
Add FAQ sections with natural-language questions

Before/After Example:

Before (Poor for AIO):

<h2>Our Services</h2>
<p>We offer many services including web design, SEO, and content marketing. 
Our team has years of experience helping businesses grow online...</p>

After (Optimized for AIO):

<h2>What SEO Services Do You Offer?</h2>
<p><strong>We offer technical SEO audits, content optimization, link building, 
and local SEO services for businesses in Bangkok.</strong></p>
<p>Our technical SEO audits identify crawlability issues, Core Web Vitals 
problems, and indexation gaps. Content optimization includes keyword research, 
topic cluster development, and E-E-A-T enhancement...</p>

Step 3: Schema Markup Implementation (Week 3-4)

Actions:

Implement Article or BlogPosting schema on all content pages
Add FAQPage schema to pages with Q&A sections
Add HowTo schema to tutorial/guide content
Validate with Google's Rich Results Test

FAQPage Schema Example:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is Generative Engine Optimization?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Generative Engine Optimization (GEO) is the practice of optimizing content so AI systems like Google AI Overviews, ChatGPT, and Perplexity can discover, understand, and cite your content in their responses."
    }
  }]
}

Step 4: Information Gain & E-E-A-T Enhancement (Week 4-6)

Actions:

Audit competitor content for your target keywords
Identify gaps—what information are they NOT providing?
Add unique data: surveys, case studies, expert quotes
Add author bios with credentials and photos
Include "Experience" signals: first-person narratives, process photos

Information Gain Checklist:

Original data or statistics
Expert quotes from named individuals
Case studies with specific results
Screenshots or process documentation
Local/specific details competitors lack
Updated information (dated within 6 months)

Step 5: Topic Cluster Development (Week 6-8)

Actions:

Choose 1 core topic for authority building
Create pillar page (3,000+ words, comprehensive)
Create 5-10 supporting articles (each targeting specific long-tail)
Internal link all spokes to hub with descriptive anchors
Update quarterly with fresh information

Topic Cluster Example (Digital Marketing Agency):

PILLAR: "Complete Guide to SEO in 2025" (3,500 words)
├── SPOKE 1: "How to Optimize for AI Overviews" (1,500 words)
├── SPOKE 2: "Core Web Vitals Optimization Guide" (1,800 words)
├── SPOKE 3: "E-E-A-T: Building Trust Signals" (1,200 words)
├── SPOKE 4: "Local SEO for Small Businesses" (1,500 words)
├── SPOKE 5: "Technical SEO Audit Checklist" (2,000 words)
├── SPOKE 6: "Link Building Strategies That Work" (1,400 words)
└── SPOKE 7: "SEO Tools Comparison 2025" (1,800 words)

1.2 Technical SEO Implementation Guide

Goal: Achieve "Good" Core Web Vitals and ensure crawlability

Step 1: Core Web Vitals Audit (Day 1-3)

Actions:

Run PageSpeed Insights on top 10 pages
Check Google Search Console Core Web Vitals report
Document current scores for INP, LCP, CLS
Identify pages failing thresholds

2025 Thresholds:

Metric	Good	Needs Improvement	Poor
INP	< 200ms	200-500ms	> 500ms
LCP	< 2.5s	2.5-4.0s	> 4.0s
CLS	< 0.1	0.1-0.25	> 0.25

Step 2: INP Optimization (Day 4-10)

INP (Interaction to Next Paint) measures responsiveness—how quickly the page responds to user interactions.

Actions:

Identify long tasks (> 50ms) in Chrome DevTools
Break up long JavaScript tasks
Defer non-critical JavaScript
Remove or optimize third-party scripts
Use web workers for heavy computations

Quick Wins for INP:

// Before: Blocking script
<script src="analytics.js"></script>

// After: Deferred script
<script src="analytics.js" defer></script>

Step 3: LCP Optimization (Day 11-17)

LCP (Largest Contentful Paint) measures loading—when the main content becomes visible.

Actions:

Identify LCP element (usually hero image or H1)
Preload LCP image
Optimize image format (WebP/AVIF)
Use CDN for faster delivery
Minimize server response time (TTFB < 800ms)

Preload LCP Image:

<head>
  <link rel="preload" as="image" href="hero-image.webp">
</head>

Step 4: CLS Optimization (Day 18-21)

CLS (Cumulative Layout Shift) measures visual stability—preventing unexpected layout jumps.

Actions:

Set explicit width/height on images and videos
Reserve space for ads and embeds
Avoid inserting content above existing content
Use font-display: swap for web fonts
Avoid animations that trigger layout changes

Image with Dimensions:

<!-- Before: No dimensions (causes CLS) -->
<img src="product.jpg" alt="Product">

<!-- After: Explicit dimensions (prevents CLS) -->
<img src="product.jpg" alt="Product" width="800" height="600">

Step 5: Crawlability & Indexation (Day 22-30)

Actions:

Submit XML sitemap to Google Search Console
Check robots.txt for accidental blocks
Fix crawl errors in Search Console
Ensure internal links reach all important pages
Check for orphan pages (no internal links)

Robots.txt Best Practice:

User-agent: *
Allow: /
Disallow: /admin/
Disallow: /checkout/
Sitemap: https://example.com/sitemap.xml

1.3 Local SEO Implementation Guide

Goal: Dominate local search and Google Maps

Step 1: Google Business Profile Setup (Day 1-3)

Actions:

Claim or create Google Business Profile
Verify ownership (postcard, phone, or email)
Select correct primary category
Add all secondary categories that apply
Complete every field in the profile

GBP Completion Checklist:

Business name (exactly as on signage)
Address (match website exactly)
Phone number (local number preferred)
Website URL
Business hours (including special hours)
Business description (750 characters, include keywords)
Services/Products list
Attributes (accessibility, amenities, etc.)
Photos (exterior, interior, team, products)

Step 2: Photo & Media Optimization (Day 4-7)

Actions:

Upload 10+ high-quality photos
Add photos in each category (exterior, interior, team, products)
Geo-tag photos with location metadata
Add short videos (30-60 seconds)
Update photos monthly

Photo Categories:

Exterior: 3+ photos from different angles
Interior: 5+ photos showing atmosphere
Team: Staff photos build trust
Products/Services: Show what you offer
Logo and cover photo

Step 3: Review Generation System (Ongoing)

Actions:

Create review request email/SMS template
Set up automated follow-up 24-48 hours post-service
Respond to ALL reviews within 24 hours
Address negative reviews professionally
Target 1-5 new reviews per month

Review Request Template:

Hi [Name],

Thank you for choosing [Business Name]! We hope you had a great experience.

If you have a moment, we'd love to hear your feedback on Google. Your review 
helps us serve you better and helps others find us.

[Direct Google Review Link]

Thank you!
[Your Name]

Review Response Template (Positive):

Thank you so much, [Name]! We're thrilled you enjoyed your [service/product]. 
Your support means the world to our team. We look forward to seeing you again soon!

Review Response Template (Negative):

Hi [Name], thank you for your feedback. We're sorry your experience didn't 
meet expectations. We'd love to make this right—please contact us at 
[email/phone] so we can discuss how to resolve this.

Step 4: Local Content Strategy (Week 2-4)

Actions:

Create location-specific landing pages
Write neighborhood guides
Cover local events and news
Create "Best of [Location]" content
Add LocalBusiness schema to all local pages

Local Page Template:

URL: /services/[service]-[city]/

H1: [Service] in [City] | [Business Name]

Content Structure:
- Service overview (200 words)
- Why choose us in [City] (150 words)
- Service area map
- Local testimonials
- FAQ specific to location
- Contact info with embedded map

1.4 Content Creation Workflow

Goal: Create SEO content that ranks AND gets cited by AI

Step 1: Keyword Research (Day 1-2)

Actions:

Brainstorm seed keywords
Expand with tools (Ahrefs, Semrush, or free: Ubersuggest)
Analyze search intent for each keyword
Check keyword difficulty vs domain authority
Prioritize by business value × achievability

Keyword Prioritization Matrix:

Priority	Criteria
P1 (High)	High intent + Low difficulty + High volume
P2 (Medium)	High intent + Medium difficulty
P3 (Lower)	Low intent OR High difficulty

Step 2: SERP Analysis (Day 2-3)

Actions:

Search target keyword in incognito
Note if AI Overview appears
Analyze top 5 results for content structure
Identify content gaps (what's missing?)
Note featured snippets and PAA questions

SERP Analysis Checklist:

AI Overview present? What sources cited?
Featured snippet format (paragraph, list, table)?
People Also Ask questions (note top 5)
Top results word count (estimate)
Top results content structure (H2s, H3s)
What's missing from all top results?

Step 3: Content Brief Creation (Day 3-4)

Content Brief Template:

TARGET KEYWORD: [Primary keyword]
SECONDARY KEYWORDS: [3-5 related terms]
SEARCH INTENT: [Informational/Commercial/Transactional]
WORD COUNT TARGET: [Based on SERP analysis]
CONTENT TYPE: [Guide/Comparison/How-to/List]

OUTLINE:
H1: [Include primary keyword]
  - Introduction (answer query in first 100 words)
  
H2: [Section 1 - target secondary keyword]
  - Direct answer paragraph (20-40 words)
  - Supporting details
  
H2: [Section 2]
  ...

H2: FAQ Section
  - Q: [PAA question 1]
  - Q: [PAA question 2]
  - Q: [PAA question 3]

REQUIRED ELEMENTS:
- [ ] Original data/statistic
- [ ] Expert quote
- [ ] Comparison table
- [ ] Internal links to: [list pages]
- [ ] External links to: [authoritative sources]
- [ ] Images with alt text
- [ ] Schema markup type: [Article/HowTo/FAQ]

E-E-A-T REQUIREMENTS:
- Author: [Name with credentials]
- Experience signal: [First-person narrative/case study]
- Sources to cite: [List authoritative sources]

Step 4: Content Writing (Day 4-7)

Writing Guidelines:

Answer the query in the first 100 words
Use the "inverted pyramid" structure
Write at 8th-grade reading level
Break up text with headers every 300 words
Use bullet points and tables for scanability
Include original insights, not just summarized SERP content

AI-Assisted Writing Best Practice:

DO:
- Use AI for research and outline creation
- Use AI to generate first drafts
- Always edit for accuracy and voice
- Add personal experience and examples
- Fact-check all AI-generated claims

DON'T:
- Publish unedited AI content
- Use AI for YMYL topics without expert review
- Scale content without quality control
- Copy AI output verbatim

Step 5: On-Page Optimization (Day 7-8)

On-Page Checklist:

Title tag: Primary keyword + compelling hook (50-60 chars)
Meta description: Include keyword + CTA (150-160 chars)
URL: Short, keyword-rich, hyphen-separated
H1: Matches title tag intent, includes keyword
H2s: Include secondary keywords naturally
First paragraph: Answer query directly
Images: Compressed, WebP format, descriptive alt text
Internal links: 3-5 relevant internal links
External links: 2-3 authoritative sources
Schema: Implement appropriate structured data

PART 2: INDUSTRY-SPECIFIC SEO BEST PRACTICES

2.1 E-Commerce SEO

Unique Challenges:

Large number of product pages
Duplicate content from manufacturer descriptions
Faceted navigation creating crawl bloat
Out-of-stock page management

Priority Actions:

Product Page Optimization:

Title: [Brand] [Product Name] - [Key Feature] | [Store Name]
Example: Nike Air Max 90 - Men's Running Shoes | SneakerStore

URL: /category/brand-product-name/
Example: /mens-shoes/nike-air-max-90/

Required Elements:
- Unique product description (150+ words)
- High-quality images (multiple angles)
- Product schema with price, availability, reviews
- Customer reviews section
- Related products internal links
- Clear CTA button

Category Page Strategy:

Add 200-300 words of unique content above or below product grid
Include FAQ section targeting long-tail queries
Implement breadcrumb navigation
Use canonical tags for filtered views
Target category-level keywords (higher volume)

Schema Markup (Product):

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Nike Air Max 90",
  "image": "https://example.com/nike-air-max-90.jpg",
  "description": "Classic Nike Air Max 90 running shoes...",
  "brand": {"@type": "Brand", "name": "Nike"},
  "offers": {
    "@type": "Offer",
    "price": "129.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "127"
  }
}

E-Commerce KPIs:

Metric	Target	Tool
Organic revenue	+20% YoY	GA4
Category page rankings	Top 10	Rank tracker
Product rich results	80%+ eligible	GSC
Crawl efficiency	< 5% crawl waste	Log analysis

2.2 B2B SaaS SEO

Unique Challenges:

Long sales cycles (multiple stakeholders)
Technical topics requiring expertise
Competition from well-funded competitors
Need to capture leads, not just traffic

Priority Actions:

Content Strategy by Funnel Stage:

TOP OF FUNNEL (Awareness):
- "What is [problem]?" educational content
- Industry trend reports
- Beginner guides
- Glossary pages
Target: High-volume, informational keywords

MIDDLE OF FUNNEL (Consideration):
- "How to solve [problem]" guides
- Comparison pages ([Your Product] vs [Competitor])
- Use case pages
- ROI calculators
Target: Commercial investigation keywords

BOTTOM OF FUNNEL (Decision):
- Pricing pages
- Case studies with specific results
- Demo/trial landing pages
- Integration pages
Target: High-intent, transactional keywords

Comparison Page Template:

URL: /compare/[your-product]-vs-[competitor]/

H1: [Your Product] vs [Competitor]: Complete 2025 Comparison

Structure:
- Quick verdict summary (50 words)
- Comparison table (features, pricing, ratings)
- Detailed feature-by-feature breakdown
- Use case recommendations
- FAQ section
- CTA to free trial

Best Practice:
- Be honest about competitor strengths
- Include real pricing (if public)
- Update quarterly

B2B SaaS Schema:

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Your SaaS Product",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "offers": {
    "@type": "Offer",
    "price": "49",
    "priceCurrency": "USD"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "523"
  }
}

B2B SaaS KPIs:

Metric	Target	Tool
Demo requests from organic	Track monthly	CRM + GA4
Comparison page rankings	Position 1-3	Rank tracker
Feature snippet wins	20%+ of targets	Semrush
Pipeline from organic	Track attribution	CRM

2.3 Healthcare & Medical SEO (YMYL)

Unique Challenges:

Extremely high E-E-A-T requirements
YMYL (Your Money Your Life) scrutiny
Medical accuracy requirements
HIPAA compliance considerations
Competition from WebMD, Mayo Clinic, etc.

Priority Actions:

E-E-A-T Implementation for Healthcare:

REQUIRED AUTHOR CREDENTIALS:
- Medical degree (MD, DO, NP, PA)
- Current license and practice location
- Professional headshot
- Bio with credentials and experience
- Links to medical board verification

CONTENT REVIEW PROCESS:
1. Medical professional writes or reviews
2. Include medical disclaimer
3. Cite peer-reviewed sources
4. Update with latest guidelines
5. Include "Last reviewed by [Doctor] on [Date]"

PAGE ELEMENTS:
- Author box with credentials
- Medical reviewer box
- Last updated/reviewed date
- Citations to medical journals
- Medical disclaimer
- Emergency contact information (if relevant)

Medical Content Template:

H1: [Condition/Treatment]: Symptoms, Causes, and Treatment Options

Medical Disclaimer Box:
"This information is for educational purposes only and is not a substitute 
for professional medical advice. Always consult your healthcare provider."

Author Box:
Written by: [Name], [Credentials]
Medically reviewed by: Dr. [Name], [Specialty]
Last updated: [Date]

Content Structure:
- Overview (what is this condition?)
- Symptoms (bullet list)
- Causes and risk factors
- Diagnosis
- Treatment options
- When to see a doctor
- FAQ
- Sources (peer-reviewed journals)

Healthcare Schema:

{
  "@context": "https://schema.org",
  "@type": "MedicalWebPage",
  "about": {
    "@type": "MedicalCondition",
    "name": "Type 2 Diabetes"
  },
  "lastReviewed": "2025-01-15",
  "reviewedBy": {
    "@type": "Person",
    "name": "Dr. Jane Smith",
    "jobTitle": "Endocrinologist"
  }
}

Healthcare KPIs:

Metric	Target	Tool
Medical accuracy	100% (mandatory)	Expert review
E-E-A-T signals	All pages compliant	Manual audit
Patient appointment requests	Track by page	Call tracking
Local pack visibility	Top 3	Local rank tracker

2.4 Real Estate SEO

Unique Challenges:

Competition from Zillow, Realtor.com, Redfin
Hyper-local targeting needs
Rapidly changing inventory
IDX/MLS duplicate content issues

Priority Actions:

Neighborhood Page Strategy:

URL: /neighborhoods/[neighborhood-name]/

H1: [Neighborhood] Real Estate | Homes for Sale in [Neighborhood]

Content Structure:
- Neighborhood overview (200 words)
- Current market stats (median price, days on market)
- Schools information
- Amenities and lifestyle
- Transportation/commute info
- Featured listings (dynamic)
- Agent CTA

Unique Content Ideas:
- Local restaurant recommendations
- Best streets to live on
- Hidden gems only locals know
- Market trend analysis
- Video neighborhood tour

Property Listing Optimization:

Title: [Address] - [Beds]BR/[Baths]BA [Type] for Sale in [Neighborhood]
Example: 123 Oak Street - 4BR/3BA Single Family Home for Sale in Westwood

Description Guidelines:
- UNIQUE description (not MLS copy-paste)
- 200+ words per listing
- Highlight unique features
- Include neighborhood benefits
- Natural keyword usage

Image Optimization:
- High-quality photos (compressed)
- Alt text: "Living room at 123 Oak Street, Westwood"
- Image sitemap submission

Real Estate Schema:

{
  "@context": "https://schema.org",
  "@type": "RealEstateListing",
  "name": "4BR Home in Westwood",
  "url": "https://example.com/listings/123-oak-street",
  "datePosted": "2025-01-15",
  "offers": {
    "@type": "Offer",
    "price": "850000",
    "priceCurrency": "USD"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Oak Street",
    "addressLocality": "Los Angeles",
    "addressRegion": "CA"
  }
}

Real Estate KPIs:

Metric	Target	Tool
Neighborhood page rankings	Top 5	Rank tracker
Lead form submissions	Track by page	GA4
Listing page indexation	95%+	GSC
Local pack visibility	Top 3	Local tracker

2.5 Restaurant & Hospitality SEO

Unique Challenges:

Extreme local competition
Review dependency
Mobile-first audience
Seasonal fluctuations

Priority Actions:

Google Business Profile Optimization:

CRITICAL FIELDS:
- Primary category: Be specific (e.g., "Thai Restaurant" not "Restaurant")
- Menu link: Direct link to online menu
- Reservation link: Direct booking URL
- Order link: Online ordering URL
- Attributes: Dine-in, takeout, delivery, outdoor seating

PHOTO STRATEGY:
- Food photos: 20+ high-quality dish photos
- Interior: 5+ atmosphere photos
- Exterior: 3+ photos (helps customers find you)
- Team: Staff photos build trust
- Update monthly with new photos

POSTS:
- Post 2-3x per week
- Promote specials, events, new menu items
- Include photos and CTAs

Menu SEO:

URL: /menu/

On-Page Optimization:
- HTML text menu (not just PDF/image)
- Schema markup for each item
- Prices included
- Descriptions with keywords
- Dietary labels (vegan, gluten-free)

Menu Schema:
{
  "@type": "Menu",
  "hasMenuSection": [{
    "@type": "MenuSection",
    "name": "Appetizers",
    "hasMenuItem": [{
      "@type": "MenuItem",
      "name": "Spring Rolls",
      "description": "Crispy vegetable spring rolls with sweet chili sauce",
      "offers": {
        "@type": "Offer",
        "price": "8.95"
      }
    }]
  }]
}

Review Strategy:

REVIEW ACQUISITION:
- Table tent with QR code to Google review
- Follow-up email 2 hours after reservation
- Train staff to mention reviews
- Target: 5-10 new reviews per month

REVIEW RESPONSE TEMPLATES:

5-Star:
"Thank you, [Name]! We're so glad you enjoyed the [dish mentioned]. 
Our chef puts so much love into every plate. See you again soon!"

3-Star:
"Hi [Name], thank you for your honest feedback. We'd love to hear more 
about how we can improve. Please reach out to [email] so we can make 
your next visit exceptional."

1-Star:
"We're sorry your experience didn't meet expectations, [Name]. This 
isn't the standard we hold ourselves to. Please contact our manager 
at [phone] so we can make this right."

Restaurant KPIs:

Metric	Target	Tool
Google Maps views	+30% YoY	GBP Insights
Direction requests	Track weekly	GBP Insights
Review rating	4.5+ stars	GBP
Review velocity	5-10/month	GBP

2.6 Law Firm SEO (YMYL)

Unique Challenges:

Extremely competitive keywords
High E-E-A-T requirements
Location-specific targeting
Strict advertising regulations
Long-tail, question-based searches

Priority Actions:

Practice Area Page Template:

URL: /practice-areas/[practice-area]/

H1: [Practice Area] Lawyer in [City] | [Firm Name]
Example: Personal Injury Lawyer in Houston | Smith & Associates

Content Structure (2,000+ words):
- Overview of practice area
- Types of cases handled
- Legal process explained
- Why choose our firm
- Attorney profiles for this practice
- Case results (if permitted)
- FAQ section
- Contact CTA

Required Elements:
- Attorney credentials and bar numbers
- Case results disclaimer
- Consultation CTA
- Location-specific content
- Client testimonials (with permission)

Legal Content E-E-A-T:

AUTHOR REQUIREMENTS:
- Licensed attorney in relevant jurisdiction
- Bar number and status link
- Professional headshot
- Detailed bio with experience
- Speaking/publication credentials

CONTENT STANDARDS:
- Cite relevant statutes and case law
- Include jurisdiction-specific information
- Add legal disclaimer
- Update when laws change
- Include "This is not legal advice" disclaimer

Legal Services Schema:

{
  "@context": "https://schema.org",
  "@type": "LegalService",
  "name": "Smith & Associates Personal Injury Law",
  "priceRange": "Free Consultation",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Houston",
    "addressRegion": "TX"
  },
  "areaServed": {
    "@type": "City",
    "name": "Houston"
  }
}

Law Firm KPIs:

Metric	Target	Tool
Consultation requests	Track by practice area	Call tracking
Practice area rankings	Top 5 local	Rank tracker
Featured snippet wins	30%+ of FAQ queries	Semrush
GBP conversion actions	Track weekly	GBP Insights

2.7 Finance & Fintech SEO (YMYL)

Unique Challenges:

Highest E-E-A-T scrutiny (YMYL)
Regulatory compliance requirements
Trust is paramount
Competition from established banks

Priority Actions:

Financial Content E-E-A-T:

AUTHOR REQUIREMENTS:
- Certified financial professional (CFP, CFA, CPA)
- Credentials verifiable via official registries
- Professional experience in finance
- Disclosure of any conflicts of interest

CONTENT STANDARDS:
- Cite official sources (SEC, IRS, Federal Reserve)
- Include risk disclaimers
- Update with regulatory changes
- Fact-check all financial data
- Include publication and update dates

Financial Services Schema:

{
  "@context": "https://schema.org",
  "@type": "FinancialService",
  "name": "XYZ Investment Advisors",
  "description": "SEC-registered investment advisory firm...",
  "areaServed": "United States",
  "hasCredential": {
    "@type": "EducationalOccupationalCredential",
    "credentialCategory": "SEC Registered Investment Advisor"
  }
}

Fintech Landing Page Template:

URL: /solutions/[solution-type]/

H1: [Solution] for [Target Audience] | [Company Name]

Trust Signals Required:
- Security certifications (SOC 2, PCI-DSS)
- Regulatory compliance badges
- Partner logos (banks, payment processors)
- Customer testimonials from known companies
- Press mentions from financial publications

Content Structure:
- Problem statement
- Solution overview
- How it works (with visuals)
- Security and compliance
- Pricing transparency
- Customer success stories
- FAQ
- Demo CTA

Finance KPIs:

Metric	Target	Tool
Compliance accuracy	100%	Legal review
Trust signals per page	5+ elements	Manual audit
Lead quality score	Track MQL rate	CRM
Organic conversion rate	Benchmark vs paid	GA4

2.8 Travel & Tourism SEO

Unique Challenges:

Seasonal search patterns
Competition from OTAs (Booking.com, Expedia)
Visual content importance
Voice search for travel queries

Priority Actions:

Destination Page Template:

URL: /destinations/[destination]/

H1: [Destination] Travel Guide: Things to Do & Best Time to Visit

Content Structure:
- Destination overview (300 words)
- Best time to visit
- Top attractions (with schema)
- Where to stay
- Getting around
- Local food guide
- Insider tips
- Interactive map
- Related tours/experiences

Visual Requirements:
- Hero video or image
- Photo gallery (10+ images)
- Interactive map
- Infographic (best times, costs)

Tour/Experience Schema:

{
  "@context": "https://schema.org",
  "@type": "TouristTrip",
  "name": "Bangkok Street Food Tour",
  "description": "4-hour guided tour of Bangkok's best street food...",
  "touristType": "Food & Drink",
  "itinerary": {
    "@type": "ItemList",
    "itemListElement": [
      {"@type": "ListItem", "position": 1, "name": "Chinatown Market"},
      {"@type": "ListItem", "position": 2, "name": "Flower Market"}
    ]
  },
  "offers": {
    "@type": "Offer",
    "price": "75",
    "priceCurrency": "USD"
  }
}

Voice Search Optimization:

Target conversational queries:
- "What's the best time to visit [destination]?"
- "How do I get from [airport] to [city center]?"
- "What are the top restaurants near [attraction]?"

Content Format:
- Direct answer in first sentence
- Structured with headers
- FAQ schema markup
- Speakable schema for voice assistants

Travel KPIs:

Metric	Target	Tool
Destination page rankings	Top 10	Rank tracker
Booking conversions	Track by page	GA4
Featured snippets	40%+ of travel queries	Semrush
Video views	Track YouTube analytics	YouTube Studio

2.9 Education & Online Courses SEO

Unique Challenges:

Competition from Coursera, Udemy, etc.
Trust requirements for educators
Long-tail keyword opportunities
Course discovery challenges

Priority Actions:

Course Page Template:

URL: /courses/[course-name]/

H1: [Course Name]: [Key Outcome] | [Platform/Instructor]
Example: Python for Data Science: Master Analytics in 8 Weeks | DataMasters

Required Elements:
- Course description (unique, 300+ words)
- Learning outcomes (bullet list)
- Curriculum/syllabus (expandable sections)
- Instructor bio with credentials
- Student testimonials
- Course preview (video)
- FAQs
- Enrollment CTA

Trust Signals:
- Instructor credentials and experience
- Number of students enrolled
- Completion rate
- Average rating and review count
- Certification details

Course Schema:

{
  "@context": "https://schema.org",
  "@type": "Course",
  "name": "Python for Data Science",
  "description": "Comprehensive 8-week course covering...",
  "provider": {
    "@type": "Organization",
    "name": "DataMasters"
  },
  "instructor": {
    "@type": "Person",
    "name": "Dr. Jane Smith",
    "jobTitle": "Senior Data Scientist"
  },
  "hasCourseInstance": {
    "@type": "CourseInstance",
    "courseMode": "online",
    "courseWorkload": "PT8W"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "2341"
  }
}

Educational Blog Strategy:

Content Funnel:

AWARENESS (Target beginners):
- "What is [topic]?"
- "[Topic] for beginners"
- "How to get started with [skill]"

CONSIDERATION (Target learners):
- "Best [topic] courses 2025"
- "[Course A] vs [Course B]"
- "How long to learn [skill]?"

DECISION (Target enrollers):
- "[Your Course] review"
- "[Your Course] syllabus"
- "Is [Your Course] worth it?"

Education KPIs:

Metric	Target	Tool
Course page rankings	Top 10	Rank tracker
Enrollment from organic	Track monthly	GA4
Course rich results	80%+ eligible	GSC
Student testimonials	10+ per course	Manual

PART 3: MEASUREMENT FRAMEWORKS

3.1 Weekly SEO Dashboard Metrics

Track Every Week:

Metric	Tool	Action Threshold
Organic sessions	GA4	< 10% WoW decline
AI referral traffic	GA4 (custom)	Track trend
Impressions	GSC	< 15% WoW decline
Average position	GSC	Track movement
Core Web Vitals status	GSC	Any "Poor" pages
Index coverage issues	GSC	Any new errors

3.2 Monthly SEO Report Metrics

Track Monthly:

Metric	Tool	Target
Organic conversions	GA4	+10% MoM
Keyword rankings (top 10)	Rank tracker	+5 keywords
AIO Share of Voice	AI tracker	Improving trend
Backlinks acquired	Ahrefs/Semrush	10+ quality
Brand search volume	Keyword tool	+5% MoM
Review count/rating	GBP	5+ new reviews

3.3 Quarterly SEO Review Metrics

Track Quarterly:

Metric	Tool	Target
Organic traffic YoY	GA4	+20%
Revenue from organic	GA4	+20%
Domain authority	Ahrefs/Moz	+2 points
Content published	CMS	vs plan
Technical debt	Audit tool	Decreasing

PART 4: QUICK REFERENCE CHECKLISTS

4.1 New Page Launch Checklist

Keyword research completed
SERP analysis completed
Content brief created
Content written and edited
Title tag optimized (50-60 chars)
Meta description written (150-160 chars)
URL is short and keyword-rich
H1 includes primary keyword
Images compressed and alt text added
Internal links added (3-5)
External links to authoritative sources (2-3)
Schema markup implemented
Mobile preview checked
Page speed tested
Published and submitted to GSC

4.2 Monthly SEO Maintenance Checklist

Check GSC for new crawl errors
Review Core Web Vitals report
Check for index coverage issues
Review top declining pages
Update 2-3 older articles
Respond to all new reviews
Post to Google Business Profile
Check for broken links
Review competitor rankings
Document wins and learnings

4.3 Content Refresh Checklist

Update statistics and data
Check all links still work
Add new sections if needed
Update screenshots/images
Refresh publish date
Re-optimize for new keywords
Add FAQ if missing
Check schema is still valid
Submit updated URL to GSC
Promote refreshed content

PART 5: EXAMPLE SCENARIOS

Scenario 1: New E-commerce Store Launch

Situation: Launching a new online store selling sustainable fashion

90-Day Action Plan:

Month 1: Foundation

Week 1-2: Technical setup (sitemap, schema, speed optimization)
Week 3: Category page optimization (top 5 categories)
Week 4: Product page template optimization

Month 2: Content

Week 5-6: Launch blog with 4 pillar articles
Week 7: Create size guide and sustainability pages
Week 8: Build FAQ pages for top product categories

Month 3: Authority

Week 9-10: Digital PR outreach (sustainable fashion angle)
Week 11: Guest posts on fashion blogs
Week 12: Review and optimize based on data

Expected Results:

50+ pages indexed
10+ keywords in top 50
500+ organic sessions/month by month 3

Scenario 2: Local Business Struggling with Reviews

Situation: Restaurant with 3.8 star rating, only 23 reviews

60-Day Action Plan:

Week 1-2: Audit

Respond to ALL existing reviews
Analyze negative review themes
Set up review monitoring

Week 3-4: Systems

Create review request email sequence
Train staff on review process
Set up table tent QR codes

Week 5-8: Execution

Email past customers (last 6 months)
Follow up 24 hours after reservations
Track weekly progress

Expected Results:

30+ new reviews in 60 days
Rating improved to 4.3+
Local pack visibility improved

Scenario 3: B2B SaaS Not Appearing in AI Overviews

Situation: Project management SaaS not cited in AI responses for target queries

90-Day GEO Action Plan:

Month 1: Audit & Structure

Identify 20 queries that trigger AIO
Restructure top pages with Q&A format
Implement Article and FAQ schema

Month 2: Content Depth

Create comprehensive comparison pages
Add original data (user survey)
Build topic cluster around core feature

Month 3: Authority

Digital PR for data study
Guest posts on productivity blogs
Update all competitor comparison pages

Expected Results:

AIO citations for 3-5 target queries
Brand mentioned in ChatGPT/Perplexity
20%+ increase in branded search

PART 6: KEY SEO FRAMEWORKS

Four Core Pillars of Modern SEO

GEO/AIO Readiness: Optimize to be discovered and cited by AI
On-Page & Content: Information-dense, E-E-A-T-strong content
Technical & UX: Fast, accessible, crawlable sites
Authority & Trust: Links, brand signals, and reputation

Three Strategic Tracks (90-Day Action Plan)

Track 1: "Be the Answer" (GEO & Content)
Track 2: "Speed & Access" (Technical & UX)
Track 3: "Verify Expertise" (E-E-A-T & Trust)

2025 Success Metrics Framework

AI Visibility Metrics: AIO Share of Voice, AI Referral Traffic, Brand Mentions
Zero-Click Metrics: SERP Feature Share, Impression-to-Click Ratio
Brand Authority: Brand Search Volume, Share of Search
Technical: Core Web Vitals (INP < 200ms)
Traditional: Organic Traffic, Rankings, CTR, Backlinks
Local: GBP Performance, Review Metrics

Quick Reference: Key 2025 SEO Shifts

Old (Pre-2024)	New (2025)
"How do I rank #1?"	"How do I get cited in AI Overviews?"
"Keywords are king"	"Entities and intent are king"
"More content wins"	"Better information gain wins"
"Links are the only authority signal"	"Links + brand mentions + E-E-A-T win"
"Google-only focus"	"Multi-platform visibility (6+ platforms)"
"Track rankings"	"Track AI visibility, zero-click share, brand search"
"SEO for websites"	"SEO for AI discovery + websites + social + apps"
"Thin content scales"	"Quality content scales; thin content is spam"

PART 7: VERSION & UPDATES

Skill Version: 2.0 (December 2025) Last Updated: December 04, 2025 SEO Standards: 2025 Best Practices Reference Base: 200+ current sources Next Review: Q2 2026

Changelog

v2.0 (December 2025):

Added step-by-step implementation guides
Added 9 industry-specific best practice sections
Added detailed checklists and templates
Added example scenarios with action plans
Added schema markup examples for each industry
Added measurement frameworks by timeframe

v1.0 (December 2025):

Initial skill creation
Core GEO/AIO guidance
Basic framework structures

End of SKILL.md

Install Skill

SKILL.md

SEO 2025: Modern Search Optimization & GEO Expert

Skill Overview

When This Skill Should Be Invoked

PART 1: STEP-BY-STEP SEO IMPLEMENTATION GUIDES

1.1 Complete GEO/AIO Optimization Guide

Step 1: Audit Current AI Visibility (Week 1)

Step 2: Content Structure for AI Citation (Week 2-3)

Step 3: Schema Markup Implementation (Week 3-4)

Step 4: Information Gain & E-E-A-T Enhancement (Week 4-6)

Step 5: Topic Cluster Development (Week 6-8)

1.2 Technical SEO Implementation Guide

Step 1: Core Web Vitals Audit (Day 1-3)

Step 2: INP Optimization (Day 4-10)

Step 3: LCP Optimization (Day 11-17)

Step 4: CLS Optimization (Day 18-21)

Step 5: Crawlability & Indexation (Day 22-30)

1.3 Local SEO Implementation Guide

Step 1: Google Business Profile Setup (Day 1-3)

Step 2: Photo & Media Optimization (Day 4-7)

Step 3: Review Generation System (Ongoing)

Step 4: Local Content Strategy (Week 2-4)

1.4 Content Creation Workflow

Step 1: Keyword Research (Day 1-2)

Step 2: SERP Analysis (Day 2-3)

Step 3: Content Brief Creation (Day 3-4)

Step 4: Content Writing (Day 4-7)

Step 5: On-Page Optimization (Day 7-8)

PART 2: INDUSTRY-SPECIFIC SEO BEST PRACTICES

2.1 E-Commerce SEO

2.2 B2B SaaS SEO

2.3 Healthcare & Medical SEO (YMYL)

2.4 Real Estate SEO

2.5 Restaurant & Hospitality SEO

2.6 Law Firm SEO (YMYL)

2.7 Finance & Fintech SEO (YMYL)

2.8 Travel & Tourism SEO

2.9 Education & Online Courses SEO

PART 3: MEASUREMENT FRAMEWORKS

3.1 Weekly SEO Dashboard Metrics

3.2 Monthly SEO Report Metrics

3.3 Quarterly SEO Review Metrics

PART 4: QUICK REFERENCE CHECKLISTS

4.1 New Page Launch Checklist

4.2 Monthly SEO Maintenance Checklist

4.3 Content Refresh Checklist

PART 5: EXAMPLE SCENARIOS

Scenario 1: New E-commerce Store Launch

Scenario 2: Local Business Struggling with Reviews

Scenario 3: B2B SaaS Not Appearing in AI Overviews

PART 6: KEY SEO FRAMEWORKS

Four Core Pillars of Modern SEO

Three Strategic Tracks (90-Day Action Plan)

2025 Success Metrics Framework

Quick Reference: Key 2025 SEO Shifts

PART 7: VERSION & UPDATES

Changelog