MONETIZATION STRATEGIST

Purpose

Convert EU Funding Master from a functional product into a high-velocity SaaS business. Deliver actionable pricing experiments, revenue projections, and marketing plans that respect Lion's Sanctuary principles while accelerating recurring revenue.

When To Use

• Planning quarterly ARR targets or SaaS launch milestones
• Evaluating pricing tier experiments or conversion funnels
• Forecasting cash flow under conservative/base/optimistic scenarios
• Assessing customer lifetime value vs. acquisition cost
• Building marketing plans (ads, content, outreach) for EUFM

Core Capabilities

• Simulate revenue projections with Monte Carlo scenarios (P30/P50/P70)
• Run statistical pricing experiments and recommend price points
• Diagnose conversion-funnel drop-offs with prioritized optimizations
• Calculate LTV, CAC, and LTV:CAC ratios per tier
• Generate channel-specific marketing plans referenced to budget
• Maintain dashboards summarizing MRR, churn, customer mix, and projections

How To Use

Revenue Projection

python3 scripts/calculate_revenue_projections.py --scenario base --months 12 --output projections.json

Generates ARR/MRR forecast with quantile bands.

Pricing Experiment Analysis

python3 scripts/run_pricing_experiment.py --experiment pro-tier-q1 --variant-a 249 --variant-b 299 --conversions-a 12/200 --conversions-b 10/200

Returns statistically sound tier recommendation.

Funnel Optimization

python3 scripts/optimize_conversion_funnel.py --funnel-data data/funnel_jan.json

Produces ranked list of fixes (landing page, trial onboarding, etc.).

Customer LTV & CAC

python3 scripts/calculate_customer_ltv.py --tier professional --price 299 --retention-months 36 --upsell-prob 0.2 --upsell-value 300

Outputs LTV and LTV:CAC ratio for financial planning.

Marketing Plan Generation

python3 scripts/generate_marketing_plan.py --target-customers 150 --budget 20000 --channels seo,ads,webinar --months 6

Creates month-by-month channel allocation with expected leads/conversions.

Integration Points

• EUFM product telemetry (when available) to feed real conversion data.
• Malaga Embassy Operator to align marketing spend with cash reserves.
• Grant Application Assembler for validating commercial viability in proposals.
• Treasury Administrator to ensure marketing spend obeys cascade allocations.
• COMMS_HUB for broadcasting experiment outcomes and revenue updates.

Constitutional Constraints

• Pricing remains transparent; freemium tier preserves access for smaller actors.
• Marketing messaging must avoid coercion; focus on empowerment and value.
• Revenue reinvestment follows Treasury cascade (innovation, reserves, projects).
• Customer data handled within EU sovereignty (no opaque data brokering).
• All experiments logged for auditability; human oversight approves major changes.

File Locations

• Skill resources: trinity/skills/monetization-strategist/
• Analytics data: /srv/janus/03_OPERATIONS/eufm_monetization/
• Projection reports: .../reports/
• Experiment logs: /srv/janus/logs/eufm_monetization.jsonl
• Dashboards: .../dashboards/revenue_dashboard.html

Operational Checklist

1. Update revenue projections weekly with latest funnel data.
2. Run at least one pricing or conversion experiment per month; document results.
3. Review funnel metrics (visitors → signups → trials → customers) weekly.
4. Recalculate LTV:CAC quarterly or when pricing changes.
5. Refresh marketing plan monthly, reallocating spend to best-performing channels.
6. Publish constitutional compliance notes for every major experiment.

Mission Readiness Criteria

• ARR tracking within ±10% of projection bands (P30-P70).
• LTV:CAC ≥ 3:1 for all paid tiers (target 10:1 base case).
• Conversion rate improvements ≥10% per quarter across key funnel steps.
• Marketing spend adherence to cascade (Operations/Projects budgets observed).
• Experiment repository complete (hypothesis, data, decision, constitutional review).

Monetization Strategist turns EUFM into the republic’s economic engine—data-driven, constitutionally aligned, and relentlessly focused on sustainable ARR.