Social Proof Skill

Purpose

Provides social proof patterns that build trust and increase conversions. Critical for lead generation sites to establish credibility through testimonials, reviews, trust badges, statistics, and client logos.

Core Rules

1. Specific over vague — "2,347 moves" not "thousands of moves"
2. Named over anonymous — "Sarah M., Clifton" not "Happy Customer"
3. Recent over old — Show dates, keep testimonials fresh
4. Verified over claimed — Google reviews > self-reported
5. Strategic placement — Trust before conversion points
6. Real numbers only — All stats must be verifiable
7. Name and location — Full attribution builds credibility
8. Address objections — Testimonials answer common concerns
9. Visual proof — Photos, badges, logos over text claims
10. Schema markup — Structured data for rich snippets

Placement Strategy

Component Types

Testimonials

• Testimonial Card (rating, quote, name, location, date)
• Video Testimonial (video facade with attribution)

Trust Signals

• Google Review Badge (rating, count, link)
• Trust Badges Row (industry accreditations)
• Client Logos (recognizable brands)

Statistics

• Stats Section (4-column grid with big numbers)

Schema

• AggregateRating markup for SEO

References

Components:

• Testimonial Components — Card and video testimonial patterns
• Trust Badge Components — Google reviews, badges, client logos
• Stats Section — Statistics display component
• Schema Markup — Structured data for reviews

Guidelines:

• Testimonial Guidelines — What makes effective testimonials

Forbidden

• ❌ Fake testimonials
• ❌ Stock photos for testimonial avatars
• ❌ Unverifiable claims
• ❌ Reviews without source
• ❌ Outdated stats
• ❌ Trust badges you don't have

Definition of Done

• Google review badge in hero
• Stats section with real numbers
• 3+ testimonials with names/locations
• Trust badges if applicable
• Review schema markup
• All claims verifiable
• Testimonials recent (<12 months)