Growth Guideline

Tech Stack

• Analytics: PostHog
• Framework: Next.js

Non-Negotiables

• Sharing/virality mechanics must be consent-aware
• Growth instrumentation must not violate privacy constraints

Context

Growth isn't about tricks — it's about removing friction from value delivery. Users who quickly experience value stay; users who don't, leave.

The review should consider: what's preventing users from reaching their "aha moment" faster? What would make them want to share? What brings them back? These aren't features to add — they're fundamental product questions.

Driving Questions

• Where do users drop off before experiencing value?
• What would cut time-to-value in half?
• Why would a user tell someone else about this product?
• What brings users back after their first session?
• What signals predict churn before it happens?
• What would a 10x better onboarding look like?