SEO Guideline

Tech Stack

• Framework: Next.js (SSR-first for indexable/discovery)

Non-Negotiables

• All pages must have metadata (title, description)
• Canonical URLs must be correct (no duplicate content)
• sitemap.xml and robots.txt must exist and be correct

Context

SEO is about being found when people are looking for what you offer. Good SEO isn't tricks — it's making content genuinely useful and technically accessible to search engines.

Consider: what queries should this product rank for? What content would genuinely serve those searchers? Is the technical foundation (metadata, structure, performance) supporting or hindering discoverability?

Driving Questions

• What queries should this product rank #1 for?
• What content gaps exist that competitors are filling?
• Where are we losing rankings due to technical issues?
• What structured data opportunities are we missing?
• How does Core Web Vitals performance affect our search rankings?
• What would make Google consider this site authoritative in our domain?