name	rank-tracker
description	Tracks and analyzes keyword ranking positions over time for both traditional search results and AI-generated responses. Monitors ranking changes, identifies trends, and alerts on significant movements.

Rank Tracker

This skill helps you track, analyze, and report on keyword ranking positions over time. It monitors both traditional SERP rankings and AI/GEO visibility to provide comprehensive search performance insights.

When to Use This Skill

Setting up ranking tracking for new campaigns
Monitoring keyword position changes
Analyzing ranking trends over time
Comparing rankings against competitors
Tracking SERP feature appearances
Monitoring AI Overview inclusions
Creating ranking reports for stakeholders

What This Skill Does

Position Tracking: Records and tracks keyword rankings
Trend Analysis: Identifies ranking patterns over time
Movement Detection: Flags significant position changes
Competitor Comparison: Benchmarks against competitors
SERP Feature Tracking: Monitors featured snippets, PAA
GEO Visibility Tracking: Tracks AI citation appearances
Report Generation: Creates ranking performance reports

How to Use

Set Up Tracking

Set up rank tracking for [domain] targeting these keywords: [keyword list]

Analyze Rankings

Analyze ranking changes for [domain] over the past [time period]

Compare to Competitors

Compare my rankings to [competitor] for [keywords]

Generate Reports

Create a ranking report for [domain/campaign]

Instructions

When a user requests rank tracking or analysis:

Set Up Keyword Tracking

## Rank Tracking Setup

### Tracking Configuration

**Domain**: [domain]
**Tracking Location**: [country/city]
**Device**: [Mobile/Desktop/Both]
**Language**: [language]
**Update Frequency**: [Daily/Weekly/Monthly]

### Keywords to Track

| Keyword | Volume | Current Rank | Type | Priority |
|---------|--------|--------------|------|----------|
| [keyword 1] | [vol] | [rank] | Primary | High |
| [keyword 2] | [vol] | [rank] | Primary | High |
| [keyword 3] | [vol] | [rank] | Secondary | Medium |
| [keyword 4] | [vol] | [rank] | Long-tail | Medium |
| [keyword 5] | [vol] | [rank] | Brand | High |

### Competitor Tracking

Track these competitors for benchmark:
1. [Competitor 1] - [domain]
2. [Competitor 2] - [domain]
3. [Competitor 3] - [domain]

### Tracking Categories

| Category | Keywords | Description |
|----------|----------|-------------|
| Brand | [X] | Brand name variations |
| Product | [X] | Product-related terms |
| Informational | [X] | Educational queries |
| Commercial | [X] | Buying intent terms |

Record Current Rankings

## Current Ranking Snapshot

**Date**: [date]
**Domain**: [domain]

### Ranking Overview

| Position Range | Keyword Count | % of Total |
|----------------|---------------|------------|
| #1 | [X] | [X]% |
| #2-3 | [X] | [X]% |
| #4-10 | [X] | [X]% |
| #11-20 | [X] | [X]% |
| #21-50 | [X] | [X]% |
| #51-100 | [X] | [X]% |
| Not ranking | [X] | [X]% |

### Position Distribution

Position 1: ████████ [X] keywords Position 2-3: ██████ [X] keywords Position 4-10: ████████████████ [X] keywords Position 11-20: ████████████ [X] keywords Position 21+: ██████████ [X] keywords


### Detailed Rankings

| Keyword | Position | URL | SERP Features | Change |
|---------|----------|-----|---------------|--------|
| [kw 1] | 3 | [url] | Featured Snippet | +2 ↑ |
| [kw 2] | 7 | [url] | PAA | -1 ↓ |
| [kw 3] | 12 | [url] | None | New |
| [kw 4] | 1 | [url] | Featured Snippet | — |

Analyze Ranking Changes

## Ranking Change Analysis

**Period**: [start date] to [end date]

### Overall Movement

| Metric | Start | End | Change |
|--------|-------|-----|--------|
| Avg Position | [X] | [Y] | [+/-Z] |
| Keywords in Top 10 | [X] | [Y] | [+/-Z] |
| Keywords in Top 3 | [X] | [Y] | [+/-Z] |
| Keywords #1 | [X] | [Y] | [+/-Z] |

### Biggest Improvements 📈

| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
|---------|----------|----------|--------|---------------------|
| [kw 1] | 15 | 4 | +11 | +[X] visits/mo |
| [kw 2] | 25 | 9 | +16 | +[X] visits/mo |
| [kw 3] | 8 | 2 | +6 | +[X] visits/mo |

**Why improved**:
- [kw 1]: [reason - e.g., content update, new backlinks]
- [kw 2]: [reason]

### Biggest Declines 📉

| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
|---------|----------|----------|--------|---------------------|
| [kw 1] | 3 | 12 | -9 | -[X] visits/mo |
| [kw 2] | 7 | 18 | -11 | -[X] visits/mo |

**Why declined**:
- [kw 1]: [reason - e.g., competitor update, algo change]
- [kw 2]: [reason]

**Recommended actions**:
- [kw 1]: [action to recover]
- [kw 2]: [action to recover]

### Stable Keywords

[X] keywords remained within ±3 positions (stable)

### New Rankings

| Keyword | Position | URL | Notes |
|---------|----------|-----|-------|
| [kw 1] | [pos] | [url] | [notes] |

### Lost Rankings

| Keyword | Last Position | URL | Action |
|---------|---------------|-----|--------|
| [kw 1] | [pos] | [url] | [investigate/refresh] |

Track SERP Features

## SERP Feature Tracking

### Feature Ownership

| Feature | Your Count | Competitor Avg | Opportunity |
|---------|------------|----------------|-------------|
| Featured Snippets | [X] | [Y] | [+/-Z] |
| People Also Ask | [X] | [Y] | [+/-Z] |
| Image Pack | [X] | [Y] | [+/-Z] |
| Video Results | [X] | [Y] | [+/-Z] |
| Local Pack | [X] | [Y] | [+/-Z] |

### Featured Snippet Status

| Keyword | You Own? | Current Owner | Winnable? |
|---------|----------|---------------|-----------|
| [kw 1] | ✅ Yes | You | Maintain |
| [kw 2] | ❌ No | [Competitor] | High |
| [kw 3] | ❌ No | [Competitor] | Medium |

### PAA Appearances

| Question | Your Answer? | Position | Action |
|----------|--------------|----------|--------|
| [Question 1] | ✅/❌ | [pos] | [action] |
| [Question 2] | ✅/❌ | [pos] | [action] |

Track GEO/AI Visibility

## AI/GEO Visibility Tracking

### AI Overview Presence

| Keyword | AI Overview | You Cited? | Citation Position |
|---------|-------------|------------|-------------------|
| [kw 1] | Yes | ✅ | 1st source |
| [kw 2] | Yes | ✅ | 3rd source |
| [kw 3] | Yes | ❌ | Not cited |
| [kw 4] | No | N/A | N/A |

### AI Citation Rate

| Metric | Value |
|--------|-------|
| Keywords with AI Overview | [X]/[Total] ([Y]%) |
| Your citations in AI Overview | [X]/[Y] ([Z]%) |
| Avg citation position | [X] |

### GEO Performance Trend

| Period | AI Overviews Tracked | Your Citations | Rate |
|--------|---------------------|----------------|------|
| Last week | [X] | [Y] | [Z]% |
| 2 weeks ago | [X] | [Y] | [Z]% |
| Month ago | [X] | [Y] | [Z]% |

### GEO Improvement Opportunities

| Keyword | Has AI Overview | You Cited? | Content Gap |
|---------|-----------------|------------|-------------|
| [kw 1] | Yes | No | Need clearer definition |
| [kw 2] | Yes | No | Missing quotable stats |

Compare Against Competitors

## Competitor Ranking Comparison

### Share of Voice

| Domain | Keywords Ranked | Avg Position | Visibility |
|--------|-----------------|--------------|------------|
| [Your site] | [X] | [Y] | [Z]% |
| [Competitor 1] | [X] | [Y] | [Z]% |
| [Competitor 2] | [X] | [Y] | [Z]% |
| [Competitor 3] | [X] | [Y] | [Z]% |

### Head-to-Head Comparison

**You vs [Competitor 1]**:

| Keyword | Your Rank | Their Rank | Winner |
|---------|-----------|------------|--------|
| [kw 1] | 3 | 7 | You ✅ |
| [kw 2] | 12 | 5 | Them ❌ |
| [kw 3] | 1 | 4 | You ✅ |

**Summary**: You win [X]/[Y] keywords vs [Competitor 1]

### Competitor Movement Alerts

| Competitor | Keyword | Their Change | Threat Level |
|------------|---------|--------------|--------------|
| [Comp 1] | [kw] | +15 positions | 🔴 High |
| [Comp 2] | [kw] | +8 positions | 🟡 Medium |

Generate Ranking Report

# Ranking Performance Report

**Domain**: [domain]
**Report Period**: [start] to [end]
**Generated**: [date]

## Executive Summary

**Overall Trend**: [Improving/Stable/Declining]

| Metric | Value | vs Last Period | Status |
|--------|-------|----------------|--------|
| Total keywords tracked | [X] | [+/-Y] | [status] |
| Keywords in top 10 | [X] | [+/-Y] | [status] |
| Keywords in top 3 | [X] | [+/-Y] | [status] |
| Average position | [X] | [+/-Y] | [status] |
| Estimated traffic | [X] | [+/-Y]% | [status] |

## Position Distribution

Position 1: ████████████ [X]% Position 2-3: ████████ [X]% Position 4-10: ████████████████ [X]% Position 11-20: ██████████ [X]% Position 21+: ████ [X]%


## Key Highlights

### Wins 🎉
- [Achievement 1]
- [Achievement 2]
- [Achievement 3]

### Concerns ⚠️
- [Issue 1]
- [Issue 2]

### Opportunities 💡
- [Opportunity 1]
- [Opportunity 2]

## Detailed Analysis

### Top Performing Keywords

| Keyword | Position | Change | Traffic | Notes |
|---------|----------|--------|---------|-------|
| [kw 1] | 1 | — | [X] | Stable leader |
| [kw 2] | 2 | +3 | [X] | Growing |
| [kw 3] | 3 | +5 | [X] | Big improvement |

### Keywords Needing Attention

| Keyword | Position | Change | Issue | Recommended Action |
|---------|----------|--------|-------|-------------------|
| [kw 1] | 15 | -8 | Dropped | Refresh content |
| [kw 2] | 22 | -5 | Competitor surge | Analyze competitor |

## SERP Feature Report

| Feature | Count | Change | Competitor Avg |
|---------|-------|--------|----------------|
| Featured Snippets | [X] | [+/-Y] | [Z] |
| PAA | [X] | [+/-Y] | [Z] |

## GEO/AI Visibility Report

| Metric | This Period | Last Period | Trend |
|--------|-------------|-------------|-------|
| AI Overview appearances | [X] | [Y] | [↑/↓] |
| Your citations | [X] | [Y] | [↑/↓] |
| Citation rate | [X]% | [Y]% | [↑/↓] |

## Competitive Position

**Share of Voice Ranking**: #[X] of [Y] competitors

| Rank | Domain | Visibility |
|------|--------|------------|
| 1 | [domain] | [X]% |
| 2 | [domain] | [X]% |
| 3 | [domain] | [X]% |

## Recommendations

### Immediate Actions
1. [Action] for [keyword] - [expected impact]
2. [Action] for [keyword] - [expected impact]

### This Month
1. [Action]
2. [Action]

### Next Quarter
1. [Strategic action]
2. [Strategic action]

## Next Report

Scheduled: [date]
Focus areas: [areas to monitor]

Example

User: "Analyze my ranking changes for the past month"

Output:

# Ranking Analysis: December 2024

## Summary

Your average position improved from 15.3 to 12.8 (-2.5 positions = better)
Keywords in top 10 increased from 12 to 17 (+5)

## Biggest Wins

| Keyword | Old | New | Change | Why |
|---------|-----|-----|--------|-----|
| email marketing tips | 18 | 5 | +13 | Content refresh worked |
| best crm software | 24 | 11 | +13 | New backlinks acquired |
| sales automation | 15 | 7 | +8 | Schema markup added |

## Needs Attention

| Keyword | Old | New | Change | Action |
|---------|-----|-----|--------|--------|
| marketing automation | 4 | 12 | -8 | Competitor HubSpot published new guide |

**Recommended**: Update your marketing automation guide with 2024 statistics and examples.

Tracking Best Practices

Track consistently - Same time, same device, same location
Include enough keywords - 50-200 for meaningful data
Segment by intent - Track brand, commercial, informational separately
Monitor competitors - Context makes your data meaningful
Track SERP features - Position 1 without snippet may lose to position 4 with snippet
Include GEO metrics - AI visibility increasingly important

Related Skills

keyword-research - Find keywords to track
serp-analysis - Understand SERP composition
alert-manager - Set up ranking alerts
performance-reporter - Comprehensive reporting

rank-tracker

Install Skill

SKILL.md