LinkedIn Post Maker

Purpose

This skill generates high-quality, engaging LinkedIn posts on any topic while maintaining professional standards and best practices for the platform.

Supporting Resources

• BEST-PRACTICES.md - Comprehensive LinkedIn best practices, hook formulas, and engagement strategies
• POST-TEMPLATE.md - Quick reference templates for different post types

Instructions

1. Gather Information and Clarify Requirements

Before generating the post, assess if you have enough information. If any of the following are unclear or missing, use AskUserQuestion to clarify:

Required Clarifications:

• Topic Depth: If the topic is vague or too broad, ask for specific angles, key points, or main message
• Target Audience: Who is this post for? (e.g., software developers, entrepreneurs, HR professionals, general business audience)
• Post Tone: What style should the post have?
  • Professional/Corporate
  • Casual/Conversational
  • Thought Leadership
  • Educational/Tutorial
  • Inspirational/Motivational
  • Story-driven/Personal
• Post Length: What length is preferred?
  • Short (150-300 words) - Quick insights
  • Medium (300-600 words) - Standard engagement
  • Long (600-1000 words) - In-depth analysis
• Key Message: What's the main takeaway readers should have?
• Call to Action: What should readers do after reading? (e.g., comment, share experience, visit link, engage in discussion)

Use AskUserQuestion strategically:

• If topic is clear and specific: Ask 1-2 questions maximum (audience + tone)
• If topic is vague: Ask about topic specifics, target audience, and desired message
• If user provides detailed context: Proceed without questions

2. LinkedIn Post Structure

Every post should follow this proven structure:

A. Hook (First 1-2 lines)

• Grab attention immediately
• Make readers want to click "see more"
• Use patterns like:
  • Surprising statement
  • Relatable pain point
  • Bold claim or question
  • Personal story opening
  • Contrarian viewpoint

B. Value/Body (Main content)

• Deliver on the hook's promise
• Use short paragraphs (1-3 lines each)
• Include white space for readability
• Use formatting:
  • → Bullet points with arrows
  • ✓ Checkmarks for lists
  • Numbers for sequences
  • Line breaks between sections

C. Key Takeaways (Optional for longer posts)

• Summarize main points
• Use bullet format
• Make them actionable

D. Call to Action

• Ask engaging question
• Invite discussion
• Request shares or comments
• Encourage connection

E. Hashtags (3-5 relevant tags)

• Mix of popular and niche hashtags
• Industry-specific terms
• Topic-related keywords

3. Writing Best Practices

Tone and Style:

• Write conversationally (use "you", "I", "we")
• Keep sentences short and punchy
• Avoid jargon unless audience-appropriate
• Use active voice
• Show personality and authenticity

Formatting:

• Short paragraphs (1-3 lines)
• Blank lines between paragraphs
• Use emojis sparingly (1-3 max, only if tone-appropriate)
• Bold key phrases with asterisks: like this
• Create visual hierarchy

Engagement Optimization:

• Start with a hook that stops scrolling
• Provide genuine value or insight
• Make it relatable to target audience
• End with clear CTA
• Spark conversation in comments

4. Generate and Save the Post

File Naming Convention:

LinkedIn-Posts/YYYY-MM-DD_topic-keywords.md

Example: LinkedIn-Posts/2025-12-21_ai-product-development.md

File Content Structure:

# LinkedIn Post: [Topic Title]

**Date Created:** YYYY-MM-DD
**Target Audience:** [audience]
**Tone:** [tone style]
**Length:** [word count] words

---

## Post Content

[The actual LinkedIn post goes here with proper formatting]

---

## Metadata
- **Main Topic:** [topic]
- **Key Themes:** [theme1, theme2, theme3]
- **Hashtags:** #hashtag1 #hashtag2 #hashtag3
- **Estimated Reading Time:** [X] seconds

5. Quality Checklist

Before finalizing, ensure:

• Hook is compelling and makes reader want more
• Content delivers value (insight, education, inspiration, or entertainment)
• Paragraphs are short and scannable
• Message is clear and focused
• Tone matches audience and purpose
• CTA encourages engagement
• 3-5 relevant hashtags included
• Proper formatting with white space
• No spelling or grammar errors
• File saved to LinkedIn-Posts directory

Examples

Example 1: Tech Topic - Short Casual Post

User Request: "Create a LinkedIn post about clean code"

Clarifying Questions: (if needed)

• Target audience: software developers, tech leads
• Tone: casual/conversational
• Length: short

Generated Post:

Your code might work perfectly.

But that doesn't mean it's good code.

Here's the difference:

Working code = solves the problem
Good code = solves the problem AND is easy to maintain

3 signs your code needs cleanup:

→ You can't explain what it does in 1 sentence
→ You need comments to understand your own logic
→ Making a small change breaks 3 other things

Clean code isn't about being fancy.
It's about being kind to your future self.

What's your #1 rule for writing clean code?

#SoftwareDevelopment #CleanCode #Programming #CodingBestPractices

Example 2: Business Topic - Professional Tone

User Request: "Write about leadership and delegation"

Generated Post:

The hardest lesson I learned as a leader:

Delegation isn't about offloading work.
It's about multiplying impact.

Early in my career, I thought being a good leader meant:
- Being the smartest person in the room
- Having all the answers
- Doing the important work myself

I was wrong.

**Real delegation means:**

→ Trusting your team with meaningful work
→ Providing context, not just tasks
→ Creating space for others to grow
→ Being okay with different approaches

The result?
Your team becomes more capable. You create future leaders. And you free yourself to focus on what only you can do.

**The question isn't: "Can I do this better?"
The question is: "Who can I develop by giving this opportunity?"**

What's been your biggest challenge with delegation?

#Leadership #Management #TeamDevelopment #GrowthMindset #ProfessionalGrowth

Example 3: Personal Story - Inspirational

User Request: "Post about overcoming failure in startup"

Generated Post:

Two years ago, I shut down my startup.

$200K invested. 18 months of work. Zero revenue.

I felt like a complete failure.

Today? I'm grateful it happened.

Here's what that "failure" taught me:

**About Product:**
→ Building what users want > building what you think is cool
→ Talk to customers BEFORE writing code
→ MVPs should be embarrassingly simple

**About Business:**
→ Revenue isn't optional—it's oxygen
→ Funding doesn't validate your idea
→ Burn rate kills dreams faster than bad products

**About Myself:**
→ I'm more resilient than I thought
→ Failure is data, not identity
→ Every setback teaches something valuable

The startup died. But I didn't.

Now I'm building again—smarter, humbler, and more focused.

Sometimes you need to fail at the wrong thing to succeed at the right thing.

Have you had a "failure" that became your best teacher?

#Entrepreneurship #StartupJourney #FailureIsPartOfSuccess #GrowthMindset #StartupLessons

Advanced Tips

When Topic Requires Research:

1. Use Grep/Glob to search existing posts for similar topics
2. Check for previous content to avoid repetition
3. Build on previous insights

Hashtag Strategy:

• Popular (100K+ posts): 1-2 max (#Leadership, #Technology)
• Medium (10K-100K): 2-3 tags (#CleanCode, #ProductManagement)
• Niche (Under 10K): 1-2 tags (specific to topic)

Engagement Patterns:

• Posts with questions get 50% more comments
• Posts with personal stories get higher engagement
• Lists and frameworks are highly shareable
• Contrarian takes spark discussion

Common Mistakes to Avoid

❌ Starting with generic statements ("In today's fast-paced world...") ❌ Writing long paragraphs (makes readers scroll away) ❌ Using too much corporate jargon ❌ No clear takeaway or CTA ❌ Overusing hashtags (more than 5) ❌ Writing without considering target audience ❌ Being too salesy or promotional

Version History

• v1.0.0 (2025-12-21): Initial release with core functionality