BlackBear TechHive Brand Styling

Overview

To access BlackBear TechHive's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, BlackBear brand, visual formatting, visual design, logo guidelines

Reference: doc/refering/blackbear_brand_guideline.txt (Brand Guidelines October 2022)

Brand Strategy

Guiding Your Path To Digitalization

We offer value-added specific or integrated solutions targeting utilities, automation and digitalization for:

• Logistics
• Networking
• Manufacturing
• Cybersecurity

With our own engineering and manufacturing teams, we:

• Consult
• Design
• Manufacture
• Support

Design Principles

The BlackBear TechHive brand is visually represented by two core brand elements:

• The bear icon: Formosan Black Bear (God of Mountains for Taiwanese indigenous peoples)
• Logotype: Bold, simple, and direct

Three Core Design Principles:

1. Flexible: Adaptable to various formats and contexts
2. Growth: Scalable and expandable design system
3. Contrast: Strong visual distinction and clarity

Logo Guidelines

Logo Versions

Primary Logo - Horizontal

• Use to build recognition into the BlackBear TechHive brand
• Best for standard applications

Secondary Logo - Vertical

• Works best in extreme formats
• Use when horizontal space is limited

Third Logo - Icon (Bear only)

• Bold and immediately recognizable signifier
• IMPORTANT: When using only the bear icon, the website blackbeartechhive.com must be shown

Logo Colors

Two-Color Logo (Primary):

• Black & Yellow ONLY
• Do NOT use other colors, gradients, gray, or patterns within the logo
• Can only be shown on white or light gray background

Black Color Logo:

• Used ONLY for partnering
• Can only be shown on yellow or white background

Clear Space

• Minimum clear space: ½ x (where x = height of the icon)
• Give the logo adequate breathing room

Color System

The BlackBear color system portrays confidence, innovation, and professionalism.

Primary Colors

Black

• RGB: 0, 0, 0
• Hex: #000000
• Usage: Primary text, strong contrasts, logo

Yellow

• RGB: 250, 199, 0
• Hex: #E8C236
• Usage: Primary accent, brand highlight, logo

Neutral Colors

Dark Gray

• RGB: 167, 168, 169
• Hex: #A7A8A9
• Usage: Secondary text, subtle elements

Warm Gray

• RGB: 215, 210, 203
• Hex: #D7D2CB
• Usage: Backgrounds, neutral tones

Blue Gray

• RGB: 221, 229, 237
• Hex: #DDE5ED
• Usage: Light backgrounds, subtle highlights

Cool Gray

• RGB: 204, 204, 204
• Hex: #CCCCCC
• Usage: Borders, dividers

White

• RGB: 255, 255, 255
• Hex: #FFFFFF
• Usage: Clean backgrounds, light text on dark

Subsidiary Colors

Yellow Light

• RGB: 238, 192, 73
• Hex: #EEC049

Green

• RGB: 102, 204, 51
• Hex: #66CC33

Teal

• RGB: 51, 153, 153
• Hex: #339999

Magenta

• RGB: 235, 15, 255
• Hex: #EB0FFF

Brown

• RGB: 70, 41, 17
• Hex: #462911

Cyan

• RGB: 51, 204, 255
• Hex: #33CCFF

Dark Green

• RGB: 51, 153, 51
• Hex: #339933

Typography

The BlackBear typeface represents our personality: bold, simple, and direct.

Brand Typeface

Krona One

• Usage: Brand-led titles, must-highlight messaging
• Weight: Regular
• Characteristics: Bold, distinctive, memorable

Fallback Font

Arial

• Usage: When Krona One is unavailable
• Weights: Regular, Italic, Bold
• Rationale: Available universally, similar bold characteristics

Additional Typeface (Multi-language)

Noto Sans

• Usage: Chinese Traditional, Chinese Simplified, Japanese, and other languages
• Weights: Regular, Medium, Bold only
• Example: 台灣黑熊網路安全

Typographic Hierarchy

Title One:

• Font: Krona One
• Size: 50pt
• Line Height: 55pt
• Tracking: -25

Title Two:

• Font: Arial Bold
• Size: 68pt
• Line Height: 75pt
• Tracking: 0

Subtitle One:

• Font: Arial Bold
• Size: 32pt
• Line Height: 35pt
• Tracking: 0

Subtitle Two:

• Font: Arial Regular
• Size: 38pt
• Line Height: 42pt
• Tracking: 0

Features

Smart Font Application

• Applies Krona One font to brand titles and key messaging
• Applies Arial for body text and hierarchy
• Automatically falls back to Arial if Krona One unavailable
• Supports multi-language with Noto Sans
• Preserves readability across all systems

Color Application Strategy

Primary Use:

• Black (#000000) for text, strong elements
• Yellow (#E8C236) for highlights, accents, CTAs

Secondary Use:

• Neutral grays for backgrounds and subtle elements
• Subsidiary colors for specific contexts (icons, graphics, data visualization)

Logo Usage Rules

1. Always use official logo versions (horizontal, vertical, or icon)
2. Maintain two-color requirement (Black & Yellow)
3. Never apply gradients, patterns, or unauthorized colors
4. Respect clear space requirements (½ x minimum)
5. When using icon alone, include website URL

Technical Details

Font Management

• Primary: Krona One (for titles)
• Fallback: Arial (universal availability)
• Multi-language: Noto Sans (CJK support)
• No font installation required for fallback
• For best results, pre-install Krona One and Noto Sans

Color Application

• Uses RGB color values for precise brand matching
• Applied via python-pptx's RGBColor class or CSS hex codes
• Maintains color fidelity across different systems
• Primary palette (Black + Yellow) for core brand elements
• Extended palette (neutrals + subsidiary) for flexible applications

Brand Spirit

The Formosan Black Bear symbolizes:

• Professional: Expert in our domains
• Experienced: Proven track record
• Flexible: Adaptable to client needs
• Innovative: Value innovation above all
• Ethical: Strong ethical foundation

"Without bears, the forest is an empty dwelling." - Bunun hunters

We source and engineer efficient solutions tailored for each customer.