Bluesky Growth Strategy Skill

Platform Overview (December 2025)

Metric	Value
Registered users	~40 million
Daily active users	~4.1 million
Growth since Feb 2024	3M → 40M
Top countries	US (50%), Japan (6%), UK (5%), Germany (5%), Brazil (4%)

Key Differentiators

• No central algorithm — Users control their feeds
• No ads — Organic reach only
• Decentralized — Built on AT Protocol
• Link-friendly — No penalty for external links
• Community-driven — Conversations > broadcasting

The Three Feed System

1. Following Feed (Chronological)

Posts from accounts you follow, in order posted. No algorithmic ranking.

2. Discover Feed (Personalized)

Shows what your network is talking about. Surfaces:

• Posts from accounts near your social graph
• Trending discussions among people you follow
• Content from similar audiences

Key insight: Replies get surfaced heavily in Discover. Replies = distribution.

3. Custom Feeds (User-Created)

Anyone can create algorithmic feeds. Users choose which to subscribe to.

Starter Packs: The Growth Multiplier

Starter packs drove up to 43% of all follows during peak growth periods.

What Are Starter Packs?

Curated collections of recommended accounts (7-150 people) + up to 3 custom feeds. New users can follow everyone in a pack with one click.

The Numbers

• 335,000+ starter packs created in first 6 months
• ~20% of all follow relationships from June 2024 - January 2025
• Users in starter packs got 85% more followers
• Users in starter packs posted 60% more

Starter Pack Strategy

Getting Into Starter Packs:

1. Find relevant starter packs in your niche
2. Engage with the pack creator
3. Message and ask to be added (if appropriate)
4. Provide value that makes inclusion obvious

Creating Your Own:

1. Go to your profile → Starter Packs tab
2. Add 7-150 accounts you genuinely recommend
3. Include up to 3 custom feeds
4. Write compelling description
5. Share the link

Resources:

• blueskystarterpack.com
• Bluesky Directory

Spanish-Language Starter Packs

• 28+ Latin America packs
• 28+ Spanish Language packs
• Growing Hispanic tech/data community

Custom Feeds: Visibility Strategy

Why Custom Feeds Matter

Custom feeds are how content gets discovered beyond the Following feed. Getting your posts into relevant feeds = visibility.

How to Appear in Custom Feeds

Most custom feeds filter by:

• Specific hashtags
• Keywords in posts
• Account lists
• Engagement patterns

Strategy: Research which feeds exist in your niche, understand their criteria, then create content that qualifies.

Creating Your Own Feed

No-code tools:

• Bluesky Feed Creator (blueskyfeedcreator.com)
• Graze (graze.social)
• SkyFeed

Use cases:

• Curate content for your audience
• Filter spam from topics you care about
• Build niche community hubs

Feed Discovery Challenge

Only top 50 feeds (by likes) show in discovery. To grow your feed:

• Promote it in posts
• Share direct links
• Ask community to like it

Growth Principles

1. Conversations Over Broadcasting

"Growth on Bluesky comes from conversations, not just content."

The platform rewards:

• Thoughtful replies
• Quote posts with added value
• Discussion-starting questions
• Genuine engagement

2. Niche Specialization

"By focusing on specific topics and areas of expertise, you can build a dedicated following."

For tacosdedatos:

• Data visualization
• Python for data science
• Spanish-language tech education
• Data storytelling

3. Quality Over Quantity

"A smaller, highly engaged audience often delivers better results than larger, passive followings."

Focus metrics:

• Reply rate
• Quote posts
• Profile visits
• Meaningful follows (not just numbers)

Engagement Tactics

The 15-Minute Rule

Engage with influencer posts within 15 minutes of posting for maximum visibility. Early replies get more exposure.

Engagement Targets

Identify 10-20 accounts in your niche with:

• 50,000+ followers (for reach)
• Similar audience (for relevance)
• Active engagement (they reply back)

Daily Engagement Routine

Morning (10 min):
├── Check notifications, reply to all
├── Find 3-5 relevant posts to reply to
└── Post 1 original content

Evening (10 min):
├── Reply to new comments
├── Quote post something valuable
└── Engage in ongoing conversations

Quote Post Strategy

Quote posts are more visible than replies. Use to:

• Add your perspective to trending discussions
• Revive your old high-performing posts
• Share others' content with commentary

Cross-Platform Promotion

From Other Platforms to Bluesky

Source	Strategy
Substack	Embed Bluesky posts in newsletter
Twitter/X	Announce Bluesky presence, cross-post
LinkedIn	Share Bluesky handle in posts

Newsletter Integration

In your Substack:
- Embed Bluesky posts as screenshots
- Include Bluesky handle in bio
- Create "Follow on Bluesky" CTA
- Share Bluesky discussions about your content

Link-Friendly Advantage

Unlike Twitter, Bluesky doesn't penalize external links. Use this:

• Share newsletter links freely
• Link to blog posts
• Promote external content without reach penalty

Spanish-Language Growth

LATAM Opportunity

• Brazil in top 5 countries (4% of traffic)
• Growing Spanish-speaking community
• Less competition than English content

Finding the Community

1. Search #BlueskyEspañol, #LatAm, #Programación
2. Join Spanish-language starter packs
3. Engage with Hispanic tech creators
4. Create Spanish-language custom feeds

Strategy

• Post consistently in Spanish
• Mix some English for broader reach
• Build relationships with other Spanish creators
• Consider creating a Spanish data science starter pack

Growth Timeline

Month 1: Foundation

• Optimize profile (domain verification)
• Post introduction
• Find and follow niche accounts
• Join relevant starter packs
• Post daily, engage more

Month 2-3: Building

• Consistent posting rhythm
• Active in replies and discussions
• Start appearing in custom feeds
• Request inclusion in starter packs
• Build relationships with larger accounts

Month 4+: Scaling

• Create your own starter pack
• Consider creating custom feed
• Leverage cross-platform promotion
• Focus on deepening relationships

Metrics to Track

Weekly

Metric	What It Shows
Follower growth	Reach expansion
Reply rate	Engagement quality
Profile visits	Discovery working
Quote posts received	Content resonating

Monthly

• Which content types performed best
• Which starter packs drove follows
• Custom feed inclusion
• Cross-platform conversion

Anti-Patterns

Don't:

• Treat it like Twitter (different dynamics)
• Focus only on posting (engagement matters more)
• Use engagement pods (community notices)
• Expect overnight growth
• Ignore the community aspect
• Over-automate (authenticity valued)

Do:

• Engage before promoting
• Add value in every interaction
• Be patient (slow growth = stronger connections)
• Participate in community discussions
• Help others (it comes back)

Tools & Resources

Discovery

• blueskystarterpack.com — Find starter packs
• Bluesky Directory — Browse by category

Feed Creation

• blueskyfeedcreator.com — No-code feed builder
• graze.social — Custom feed tool
• SkyFeed — Advanced feed creation

Analytics

• Fedica — Bluesky analytics
• Clearsky — Profile insights

Management

• Buffer — Scheduling (limited)
• Typefully — Cross-posting

References

For platform research, source links, and detailed tactics, see references/REFERENCES.md.