| name | referral-program-designer |
| description | Design referral programs for newsletter growth. Use when: (1) Creating a new referral program, (2) Choosing referral rewards, (3) Writing referral copy in Spanish, (4) Planning referral program launch. Produces complete program specs with copy templates. |
Referral Program Designer
Design referral programs for tacosdedatos.
Context: /agents/shared/tacosdedatos-growth-playbook.md — No referral program exists yet. 87% organic growth suggests untapped potential.
Modern Strategy (2024-2025)
Old model (less effective): Milestone tiers (3→stickers, 5→shirt, 10→content)
- Problem: Few people refer 5+ people, most earn nothing
New model (recommended): Single referral for digital reward
- 1 referral → Immediate digital product
- Lower barrier, zero marginal cost, captures 1-2 referral majority
Good Reward Criteria
□ Easy to consume (<10 minutes)
□ Immediately actionable
□ Related to tacosdedatos content
□ Exclusive (not available elsewhere)
□ High perceived value, low production cost
Reward Ideas for tacosdedatos
| Reward | Effort | Fit |
|---|---|---|
| "20 Prompts para Análisis de Datos con IA" | Low | HIGH |
| "Checklist: Setup Perfecto de Python" | Low | HIGH |
| "50 Datasets en Español para Practicar" | Medium | HIGH |
| "Plantilla de Proyecto de Análisis" | Medium | HIGH |
Newsletter Copy (Spanish)
## Comparte tacosdedatos
¿Te gusta lo que lees? Compártelo con alguien que le pueda servir.
Con solo 1 referido, te envío [REWARD] que no conseguirás
en ningún otro lado.
📧 Tu enlace único: [REFERRAL_LINK]
📊 Tus referidos: [COUNT]
Output Format
# Referral Program Design
## Summary
- **Reward**: [Name]
- **Trigger**: 1 referral
- **Delivery**: Automatic via email
- **Platform**: [Substack native / SparkLoop]
## Reward Details
[What it is, production time, perceived value]
## Copy
[Newsletter section, launch email, thank you email]
## Launch Plan
[Week 1-4 actions]