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app-marketing-copy

@ckorhonen/claude-skills
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Write marketing copy and App Store / Google Play listings (ASO keywords, titles, subtitles, short+long descriptions, feature bullets, release notes), plus screenshot caption sets and text-to-image prompt templates for generating store screenshot backgrounds/promo visuals. Use when asked to: write/refresh app marketing copy, craft app store metadata, brainstorm taglines/value props, produce ad/landing/email copy, or generate prompts for screenshot/creative generation.

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

Note: Please verify skill by going through its instructions before using it.

SKILL.md

name app-marketing-copy
description Write marketing copy and App Store / Google Play listings (ASO keywords, titles, subtitles, short+long descriptions, feature bullets, release notes), plus screenshot caption sets and text-to-image prompt templates for generating store screenshot backgrounds/promo visuals. Use when asked to: write/refresh app marketing copy, craft app store metadata, brainstorm taglines/value props, produce ad/landing/email copy, or generate prompts for screenshot/creative generation.

App Marketing Copy

Quick start

  1. Ask for missing inputs (or infer from repo/product docs):
  • App name + 1-sentence value prop
  • Target user + primary job-to-be-done
  • 3–7 key features + 1–3 differentiators
  • Desired tone (and words to use/avoid)
  • Platform(s): iOS App Store, Google Play, or both
  • Screenshot count and theme (if needed)
  1. Confirm deliverables:
  • Store listing (iOS, Google Play)
  • Marketing pack (landing hero, feature blurbs, CTAs, ads)
  • Screenshot pack (caption copy + image-generation prompts)
  1. Produce 2–3 variants per high-impact field, then recommend a “best pick” with 1-sentence rationale.

Intake template (ask, then proceed)

  • Audience: who + what they want
  • Problem: what’s hard today
  • Outcome: what “success” looks like
  • Differentiators: why this vs alternatives
  • Proof: numbers, reviews, awards, press (if any)
  • Constraints: claims to avoid, legal/compliance notes, pricing mention policy
  • Locale(s): default to US English unless told otherwise

Outputs

iOS App Store listing

  • Provide: App Name options, Subtitle options, Promotional Text, Keyword set, Full Description, “What’s New” (release notes).
  • Enforce field limits; if unsure, open references/app-store-metadata.md or run scripts/check_app_store_limits.py.

Google Play listing

  • Provide: Title options, Short Description options, Full Description, Feature bullets, Release notes.
  • Enforce limits; see references/app-store-metadata.md or scripts/check_app_store_limits.py.

Marketing copy pack

  • Provide: 5–10 taglines, 3 hero sections (headline + subhead + CTA), 6 feature blurbs (1–2 sentences), 10 micro-CTAs, 10 ad hooks (short), 5 social posts.
  • Keep claims supportable; avoid “#1 / best” unless proven.

Screenshot pack (copy + prompts)

  • Provide: 5–8 screenshot captions (2–5 words each) + optional sub-captions; include a narrative order (setup → value → proof → CTA).
  • Provide: per-screenshot art direction + a prompt template for text-to-image generation (backgrounds/illustrations), tailored to the user’s tool.
  • Use references/screenshot-prompts.md for prompt patterns and negative prompts.

Quality checks (do before final)

  • Character limits: validate with scripts/check_app_store_limits.py for store fields.
  • Consistency: keep the same core value prop across title/subtitle/hero/screenshot 1.
  • Compliance: avoid disallowed claims, competitor trademarks, and sensitive targeting; ask if regulated domain (health/finance/kids).
  • Readability: short sentences, active voice, scannable bullets.

Included resources

  • references/app-store-metadata.md: field map + common limits + output skeletons.
  • references/screenshot-prompts.md: prompt templates for backgrounds and promo visuals.
  • scripts/check_app_store_limits.py: quick character-limit checker for iOS/Google Play fields (JSON in, table out).