Performance & Analytics

Comprehensive performance optimization and analytics tracking for Afilo's digital marketplace.

Quick Start

Run Lighthouse CI:

pnpm lighthouse

Check analytics data:

import { analytics } from '@/lib/analytics';
analytics.track('product_viewed', { productId, userId });

Monitor API performance:

import { logger } from '@/lib/logger';
logger.info('[API] Operation completed', { duration: 145, endpoint: '/api/products' });

Performance Standards

Lighthouse CI requirements (enforced):

• Performance: ≥90%
• Accessibility: ≥90%
• Best Practices: ≥90%
• SEO: ≥90%

Core Web Vitals:

• FCP: ≤2000ms
• LCP: ≤2500ms
• CLS: ≤0.1

Optimization Strategies

Frontend Performance: See frontend-optimization.md Database Performance: See database-optimization.md API Performance: See api-optimization.md Monitoring: See monitoring.md

Analytics Implementation

Event Tracking

// Product interactions
analytics.track('product_viewed', {
  productId: product.id,
  productTitle: product.title,
  price: product.base_price,
  category: product.product_type
});

// Conversion events
analytics.track('purchase_completed', {
  orderId: session.id,
  value: session.amount_total / 100,
  currency: session.currency,
  items: lineItems
});

// Chat bot usage
analytics.track('chat_message_sent', {
  conversationId,
  messageLength: content.length,
  hasKnowledgeBase: results.length > 0
});

User Journey Tracking

// Page views
analytics.page('Product Details', {
  productHandle: params.handle,
  referrer: document.referrer
});

// Feature usage
analytics.track('feature_used', {
  feature: 'adaptive_checkout',
  userId,
  context: { currency, country }
});

Performance Monitoring

API Performance Tracking

export async function GET(request: NextRequest) {
  const startTime = Date.now();

  try {
    // Your API logic
    const result = await someOperation();

    // Track success
    logger.info('[API] Operation successful', {
      endpoint: '/api/products',
      method: 'GET',
      duration: Date.now() - startTime,
      userId
    });

    return NextResponse.json(result);
  } catch (error) {
    // Track errors
    logger.error('[API] Operation failed', {
      endpoint: '/api/products',
      method: 'GET',
      duration: Date.now() - startTime,
      error: error.message,
      userId
    });

    throw error;
  }
}

Database Query Performance

import { performance } from 'perf_hooks';

const start = performance.now();
const products = await prisma.products.findMany({
  where: { available_for_sale: true },
  include: { product_variants: true }
});
const duration = performance.now() - start;

if (duration > 1000) {
  logger.warn('[DB] Slow query detected', {
    query: 'products.findMany',
    duration,
    recordCount: products.length
  });
}

Optimization Checklist

Copy this checklist for performance reviews:

Performance Review Checklist:
- [ ] Step 1: Run Lighthouse CI and check all scores ≥90%
- [ ] Step 2: Analyze Core Web Vitals in production
- [ ] Step 3: Review database query performance
- [ ] Step 4: Check API response times (target <500ms)
- [ ] Step 5: Verify image optimization and lazy loading
- [ ] Step 6: Test bundle size and code splitting
- [ ] Step 7: Validate cache headers and CDN usage

Common Performance Issues

Database N+1 Queries

// Bad: N+1 query
const products = await prisma.products.findMany();
for (const product of products) {
  const variants = await prisma.product_variants.findMany({
    where: { product_id: product.id }
  });
}

// Good: Single query with include
const products = await prisma.products.findMany({
  include: { product_variants: true }
});

Bundle Size Optimization

// Use dynamic imports for large components
const AdvancedChart = dynamic(() => import('@/components/AdvancedChart'), {
  loading: () => <ChartSkeleton />,
  ssr: false
});

Image Optimization

import Image from 'next/image';

<Image
  src={product.featured_image_url}
  alt={product.title}
  width={400}
  height={300}
  priority={index < 3} // Only for above-fold images
  sizes="(max-width: 768px) 100vw, (max-width: 1200px) 50vw, 33vw"
/>

Analytics Dashboard

Key Metrics to Track:

• Product page views and conversion rates
• Chat bot usage and satisfaction scores
• API performance and error rates
• User journey drop-off points
• Subscription signup/churn rates

Real-time Monitoring:

• Active users and sessions
• Revenue and transaction volume
• System health and uptime
• Database performance metrics

Error Tracking

// Client-side error tracking
useEffect(() => {
  const handleError = (error: ErrorEvent) => {
    analytics.track('client_error', {
      message: error.message,
      filename: error.filename,
      lineno: error.lineno,
      url: window.location.href
    });
  };

  window.addEventListener('error', handleError);
  return () => window.removeEventListener('error', handleError);
}, []);

Performance Testing

• Load Testing: Test with realistic user loads
• Database Stress Testing: Monitor query performance under load
• Memory Profiling: Check for memory leaks
• Bundle Analysis: Regular bundle size audits