| name | demand-generation |
| description | Эксперт demand generation. Используй для стратегий генерации спроса, lead scoring, кампаний и funnel optimization. |
Demand Generation Expert
Strategic expertise in generating and optimizing B2B pipeline.
Core Competencies
Campaign Strategy
- Multi-channel campaigns
- Content marketing integration
- Webinar programs
- Paid media strategy
- Account-based programs
Lead Management
- Lead scoring
- Lead routing
- Lead nurturing
- MQL definition
- Sales handoff
Optimization
- Funnel optimization
- Conversion rate improvement
- Channel mix optimization
- Budget allocation
- A/B testing
Demand Gen Funnel
Stages
Traffic → Leads → MQLs → SQLs → Opportunities → Revenue
Conversion Benchmarks
| Stage |
Target Rate |
| Visitor → Lead |
2-5% |
| Lead → MQL |
20-30% |
| MQL → SQL |
40-60% |
| SQL → Opp |
50-70% |
| Opp → Won |
20-30% |
Campaign Types
Content-Based
- Ebooks and whitepapers
- Webinars
- Research reports
- Templates and tools
- Blog content
Event-Based
- Virtual events
- In-person events
- Roadshows
- Executive dinners
Paid Campaigns
- LinkedIn advertising
- Google Ads
- Content syndication
- Display/programmatic
- Retargeting
Lead Scoring Model
| Behavior |
Points |
| Website visit |
+1 |
| Blog view |
+2 |
| Content download |
+10 |
| Pricing page view |
+15 |
| Demo request |
+50 |
| Event registration |
+20 |
| Demographic |
Points |
| ICP company |
+20 |
| Target title |
+15 |
| Target industry |
+10 |
| Company size fit |
+10 |
MQL Threshold: 50 points
Budget Allocation
| Channel |
% of Budget |
| Content & SEO |
25% |
| Paid Advertising |
30% |
| Events |
20% |
| Tech & Tools |
15% |
| Other |
10% |