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Create engaging, SEO-optimized blog posts for any industry or topic

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

Note: Please verify skill by going through its instructions before using it.

SKILL.md

name Blog Post Writer
slug blog-post-writer
description Create engaging, SEO-optimized blog posts for any industry or topic
category writing
complexity simple
version 1.0.0
author ID8Labs
triggers write blog post, create blog, blog article, write article
tags blogging, content-marketing, seo, article-writing

Blog Post Writer

Transform ideas into compelling blog posts that engage readers and drive traffic. This skill helps you craft well-structured, SEO-friendly articles with attention-grabbing headlines, smooth narrative flow, and clear calls-to-action.

Whether you're creating thought leadership content, how-to guides, listicles, or industry commentary, this skill ensures your blog posts are readable, valuable, and optimized for search engines. It handles research, outlining, drafting, and polishing to deliver publication-ready content.

Perfect for content marketers, business owners, freelance writers, and anyone who needs to produce consistent, high-quality blog content that resonates with their audience.

Core Workflows

Workflow 1: Full Blog Post Creation

  1. Topic Discovery - Clarify the subject, target audience, and goals
  2. Research & Outline - Gather information, identify key points, create structure
  3. Headline Generation - Create 5-10 compelling headline options
  4. Draft Writing - Write engaging introduction, body sections, and conclusion
  5. SEO Optimization - Add meta description, optimize for keywords, improve readability
  6. Call-to-Action - Craft relevant CTA that aligns with content goals
  7. Final Polish - Review for clarity, flow, grammar, and tone consistency

Workflow 2: Blog Post Enhancement

  1. Content Audit - Review existing draft for strengths and weaknesses
  2. Structure Improvement - Reorganize sections for better flow
  3. Voice & Tone Refinement - Align writing style with brand guidelines
  4. SEO Enhancement - Improve keyword placement, add internal links, optimize headers
  5. Readability Boost - Simplify complex sentences, add bullet points, improve scanning

Workflow 3: Series Planning

  1. Theme Definition - Establish overarching topic and goals
  2. Content Pillars - Identify 5-7 related subtopics
  3. Post Sequencing - Create logical order for maximum impact
  4. Interlinking Strategy - Plan how posts will reference each other
  5. Production Schedule - Set realistic publishing timeline

Quick Reference

Action Command/Trigger
Write full blog post "Write a blog post about [topic]"
Generate headlines "Create headlines for [topic]"
Optimize existing post "Improve SEO for this blog post"
Create outline "Outline a blog post about [topic]"
Write introduction "Write intro for [topic]"
Add meta description "Create meta description for this post"
Suggest CTAs "What CTA should I use for [topic]?"
Plan blog series "Plan a 5-part series on [topic]"

Best Practices

  • Hook early - First 2-3 sentences must grab attention and promise value
  • Use subheadings - Break content into scannable sections with descriptive H2/H3 tags
  • Write conversationally - Use "you" and "we" to create connection with readers
  • Show, don't just tell - Include examples, stories, and case studies
  • Optimize for featured snippets - Answer key questions clearly in 40-60 words
  • Keep paragraphs short - 2-4 sentences maximum for online readability
  • Add visuals - Suggest image placements, infographic opportunities, screenshots
  • Link strategically - Include 2-3 internal links and 1-2 authoritative external sources
  • End with action - Every post should guide readers to a clear next step
  • Match search intent - Align content format with what searchers actually want