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discovery.market_scan

@edwardmonteiro/Aiskillinpractice
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Analyze the competitive and adjacent solution landscape to surface differentiation opportunities.

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

Note: Please verify skill by going through its instructions before using it.

SKILL.md

name discovery.market_scan
phase discovery
roles Product Manager, Product Marketing
description Analyze the competitive and adjacent solution landscape to surface differentiation opportunities.
variables [object Object]
outputs Competitive comparison matrix with key differentiators., Opportunity summary and product positioning angles., Risk register noting threats and mitigation ideas.

Purpose

Equip go-to-market and product leads with a structured competitive analysis that highlights how Claude can support subsequent positioning decisions.

Pre-run Checklist

  • ✅ Validate the competitor list with marketing and sales enablement.
  • ✅ Gather any pricing sheets, analyst reports, or customer feedback references.
  • ✅ Align on evaluation criteria before invoking the skill.

Invocation Guidance

codex skills run discovery.market_scan \
  --vars "product={{product}}" \
         "segment={{segment}}" \
         "competitors={{competitors}}" \
         "evaluation_criteria={{evaluation_criteria}}" \
         "timeframe={{timeframe}}"

Recommended Input Attachments

  • Links or documents containing competitor feature sets.
  • Customer interviews referencing competitor strengths and weaknesses.

Claude Workflow Outline

  1. Summarize the segment context and the role of your product.
  2. Build a table comparing each competitor against the evaluation criteria with notes on strengths and gaps.
  3. Highlight differentiation opportunities and suggested win themes for positioning.
  4. Identify potential risks or threats that require monitoring, including trigger signals.
  5. Recommend follow-up analyses or validations.

Output Template

## Competitive Landscape Overview
<Overview paragraph>

## Comparison Matrix
| Criteria | {{competitor_1}} | {{competitor_2}} | {{product}} Advantage |
| --- | --- | --- | --- |

## Differentiation Opportunities
1. ...
2. ...

## Risks & Mitigations
| Risk | Trigger | Impact | Mitigation |
| --- | --- | --- | --- |

Follow-up Actions

  • Align with product marketing on messaging updates.
  • Feed insights into roadmap prioritization and customer storytelling.
  • Schedule quarterly refreshes to keep the landscape current.