| name | definition.value_proposition |
| phase | definition |
| roles | Product Manager, Product Marketing |
| description | Shape the value proposition narrative tying customer needs, solution benefits, and proof points together. |
| variables | [object Object] |
| outputs | Value proposition statement using problem-solution-benefit framing., Supporting benefit pillars with customer proof., Objection handling and enablement checklist. |
Purpose
Provide a consistent artifact to align product and go-to-market teams on what makes the solution compelling for the target customer.
Pre-run Checklist
- ✅ Validate latest customer insights and market scan outcomes.
- ✅ Align with leadership on the core outcome and product narrative.
- ✅ Gather available proof points or performance data.
Invocation Guidance
codex skills run definition.value_proposition \
--vars "product={{product}}" \
"target_customer={{target_customer}}" \
"core_outcome={{core_outcome}}" \
"differentiators={{differentiators}}" \
"proof_points={{proof_points}}"
Recommended Input Attachments
- Customer stories or testimonials.
- Competitive positioning artifacts.
Claude Workflow Outline
- Summarize the customer problem, desired outcome, and differentiators.
- Craft a concise value proposition statement following the "For/Who/Our product" format.
- Generate 3–5 benefit pillars with supporting messages and proof points.
- List common objections and responses for enablement teams.
- Recommend next steps for testing and validation with customers.
Output Template
## Value Proposition Statement
For {{target_customer}} who need {{core_outcome}}, {{product}} provides ...
## Benefit Pillars
| Pillar | Customer Benefit | Proof Point | Call-to-Action |
| --- | --- | --- | --- |
## Objection Handling
- Objection:
- Response:
- Asset/Owner:
Follow-up Actions
- Share the statement with marketing for messaging alignment.
- Validate language with a subset of customers or prospects.
- Update enablement materials and roadmap priorities accordingly.