PACON Real Estate GmbH Brand Styling

Overview

To access PACON Real Estate GmbH's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, PACON brand, visual formatting, visual design, facility management branding

Brand Guidelines

Logo Colors (Exact from SVG)

Do NOT use these exact colors for UI elements - they are reserved for logo visibility:

• Red: #98221F - PACON signature red (logo only)
• Dark Gray: #3C3C3B - Logo dark elements
• Light Gray: #9C9B9B - Logo light elements
• Black: #1D1D1B - Logo text

UI Colors (Slightly Adjusted for Logo Contrast)

Light Mode (Warm Beige/Cream Theme):

• Background: #faf8f5 - Warm off-white background
• Foreground: #1d1d1b - Logo black for primary text
• Card: #ffffff - Pure white cards
• Primary: #a63631 - Slightly lighter red (not logo-exact)
• Secondary: #f5f2ed - Warm light gray
• Muted: #f0ece6 - Warmer muted background
• Border: #e0dcd5 - Warm borders

Dark Mode (Professional Dark Gray):

• Background: #2a2a29 - Slightly lighter than logo dark gray
• Foreground: #f5f2ed - Warm off-white text
• Card: #3c3c3b - Logo dark gray for cards
• Primary: #b13d38 - Brighter red for dark mode (not logo-exact)
• Secondary: #4a4a48 - Lighter than card
• Muted: #4a4a48 - Dark subtle background
• Border: #4a4a48 - Dark borders

Semantic Colors:

Light Mode:

• Destructive: #7c3aed - Violet-600 (distinct from PACON red)
• Success: #4a7c59 - Professional green
• Warning: #d97706 - Amber warning
• Info: #0369a1 - Professional blue

Dark Mode:

• Destructive: #a855f7 - Purple-500 (brighter for dark bg)
• Success: #5d9b6d - Brighter green
• Warning: #f59e0b - Brighter amber
• Info: #3b82f6 - Brighter blue

Rationale: Destructive uses purple/violet instead of red to clearly distinguish error states from the PACON brand red (Primary) and ensure logo visibility.

Typography

• Headings: Poppins (with Arial fallback)
• Body Text: Lora (with Georgia fallback)
• Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

• Applies Poppins font to headings (24pt and larger)
• Applies Lora font to body text
• Automatically falls back to Arial/Georgia if custom fonts unavailable
• Preserves readability across all systems

Text Styling

• Headings (24pt+): Poppins font
• Body text: Lora font
• Smart color selection based on background
• Preserves text hierarchy and formatting

Shape and Accent Colors

• Non-text shapes use accent colors
• Cycles through orange, blue, and green accents
• Maintains visual interest while staying on-brand

Technical Details

Font Management

• Uses system-installed Poppins and Lora fonts when available
• Provides automatic fallback to Arial (headings) and Georgia (body)
• No font installation required - works with existing system fonts
• For best results, pre-install Poppins and Lora fonts in your environment

Color Application

• Uses RGB color values for precise brand matching
• Applied via python-pptx's RGBColor class
• Maintains color fidelity across different systems