Blog Skill

When to Use This Skill

• User wants to find blog content gaps
• User wants to create a new blog post
• User asks about content strategy or "what should we blog about"
• User wants to review/improve existing posts for SEO
• User asks about internal linking or content clusters

Phase 1: Dynamic Gap Analysis

When analyzing gaps, read all posts in /content/blog/ and evaluate coverage across these frameworks:

Target Audiences

SimplePAES serves multiple audiences. Consider which audience each post targets:

Audience	Context	Key Pain Points
Students (1°-4° Medio)	Learning math throughout high school	Understanding concepts, passing tests, building foundations
Students (PAES prep)	Preparing for university entrance exam	Time pressure, high stakes, gap identification
Parents	Supporting their children's learning	Not knowing how to help, managing stress, tracking progress
Teachers	Teaching math in classroom settings	Diagnosing student gaps, differentiating instruction, saving time
Schools/Coordinators	Implementing math support programs	Scaling support, tracking outcomes, equity across students

Audience-Specific Restrictions

When writing for specific audiences, be aware of what they CAN and CANNOT access:

Audience	Can Work With	Cannot Work With
Directivos/UTP	Current students (1°-4° medio) only	Egresados (graduates) - they no longer attend the school
Teachers	Their assigned courses/students	Students from other teachers' classes
Parents	Their own children (current or egresados)	Other families' children

Example error to avoid:

• ❌ "Un jefe de UTP puede identificar a sus estudiantes de 4° medio o egresados que..."
• ✅ "Un jefe de UTP puede identificar a sus estudiantes de 4° medio que..."

Content Pillars (Matemáticas Educación Media)

These cover the Chilean curriculum from 1° to 4° Medio, including PAES preparation:

Pillar	Topics	Grade Levels
Números	Integers, rationals, reals, operations, percentages, proportions, powers	1°-4° Medio
Álgebra	Expressions, equations, inequalities, functions (linear, quadratic, exponential), sequences	1°-4° Medio
Geometría	Shapes, measurement, area, volume, coordinates, transformations, trigonometry	1°-4° Medio
Probabilidad y Estadística	Data analysis, graphs, probability, combinations, distributions	1°-4° Medio

User Journey Stages

Stage	Intent	Example Topics
Awareness	"What is this?" / "I have a problem"	Why math is hard, common struggles, what is PAES
Consideration	"How do I solve this?"	Study methods, practice strategies, how to improve
Decision	"Why this solution?"	Why SimplePAES, how AI tutoring helps, success stories

Content Types

• Strategy/tips posts (study techniques, time management, exam strategies)
• Concept explainers (topic tutorials, formulas explained, worked examples)
• Common mistakes posts (errors by topic, how to avoid them)
• Study planning guides (schedules, routines, resources)
• Success stories/testimonials (social proof)
• News/updates (PAES dates, curriculum changes, education news)
• Parent content (how to support students, managing stress)
• Teacher/school content (diagnosing gaps, differentiation, data-driven teaching)

Gap Prioritization Matrix

Score each potential topic 1-5 on:

Criterion	Weight	Description
SEO Potential	30%	Search volume, keyword difficulty, ranking opportunity
Conversion Potential	30%	Likelihood to drive signups, proximity to decision
Authority Building	25%	Establishes SimplePAES as expert, differentiates from competitors
Effort	15%	Inverse of time/research required (higher = easier)

Priority Score = (SEO × 0.3) + (Conversion × 0.3) + (Authority × 0.25) + (Effort × 0.15)

Recommend the gap with highest priority score.

Current Coverage Analysis

Before recommending topics, analyze existing posts:

1. Read all .md files in /content/blog/
2. Extract: title, tags, main topics covered, journey stage, content type
3. Map to frameworks above
4. Identify uncovered areas

Phase 2: Post Creation

Step 1: Gather Requirements

Ask the user:

1. Which topic/gap to address (or recommend highest-priority gap)
2. Target word count (recommend 800-1500 words for SEO)
3. Any specific points, keywords, or angles to cover
4. Target keyword (for SEO optimization)

Step 2: Generate Outline

Create a structured outline:

• Hook: Opening paragraph that captures attention, addresses pain point
• 3-5 H2 sections: Each with clear, actionable content
• Supporting elements: Statistics, examples, tips where relevant
• CTA: Natural mention of SimplePAES feature that relates to topic

Step 3: Write the Post

Frontmatter format:

---
title: "Engaging Title with Target Keyword"
description: "Meta description 150-160 chars for SEO snippet"
date: "YYYY-MM-DD"
author: "SimplePAES"
tags: ["tag1", "tag2", "tag3"]
published: true
---

Writing Guidelines:

Aspect	Guideline
Tone	Helpful, direct, encouraging—never salesy or condescending
Language	Spanish (Chilean context, local references when relevant)
Voice	Use "tú" (informal you), speak like a supportive mentor
Evidence	Include statistics, research, or data when available
Structure	Short paragraphs, headers, bullets, bold for scanning
Length	800-1500 words for SEO, longer for comprehensive guides

Content Principles:

1. Lead with value - The reader should learn something useful even if they never sign up
2. Be specific - "Practice 10 problems daily" beats "practice regularly"
3. Address objections - Acknowledge why students struggle, then provide solutions
4. Show, don't tell - Examples and scenarios over abstract advice
5. End with action - What should the reader do next?

Evergreen Content Rules:

Avoid content that will become outdated:

Avoid	Use Instead
Specific prices ("$15.000/hora", "$50.000/mes")	Relative terms ("costo alto/medio/bajo por estudiante")
Specific years as current ("en 2024...")	Relative time ("actualmente", "este año")
Specific dates that change yearly	Relative timing ("en marzo", "antes de vacaciones de invierno")
Current version numbers	Avoid versions or say "versión actual"

Example:

• ❌ "Un tutor cobra entre $15.000 y $25.000 por hora"
• ✅ "Un tutor tiene un costo alto por estudiante"

PAES Calendar Awareness:

There are TWO PAES per year. Always clarify which one when discussing calendars or preparation timelines:

PAES	When	Who Takes It
PAES Regular	November-December	Most 4° medio students
PAES de Invierno	June-July	Egresados, students who want to improve score

When writing preparation calendars or timelines:

• Default to PAES Regular (more common)
• Always add a note about how to adapt for PAES de Invierno
• Example: "Este calendario es para la PAES regular (noviembre-diciembre). Para la PAES de invierno, adelanta todo 5-6 meses."

SEO Checklist

Before publishing, verify:

• Target keyword appears in title
• Target keyword in first 100 words
• H2 headings include related keywords naturally (see H2 examples below)
• Meta description under 160 characters, includes keyword, aligns with title
• Slug is descriptive, lowercase, hyphenated
• Minimum 3 internal links to related posts (see Internal Linking Strategy below)
• Alt text for any images
• Length is 800-1500 words (condense if longer—1800+ is too long)

H2 Keyword Examples:

H2s should include keywords naturally. Generic headers waste SEO opportunity:

❌ Generic (Bad)	✅ Keyword-Rich (Good)
"El ingrediente que falta"	"Por qué el diagnóstico es clave para el refuerzo"
"Qué hacer el lunes"	"Cómo empezar a medir estas métricas en tu colegio"
"Cómo elegir bien"	"Cómo elegir el apoyo correcto en matemáticas"
"Lo que no funciona"	"Por qué los programas de refuerzo tradicionales fallan"
"El problema"	"Por qué el promedio de notas no alcanza"
"La solución"	"Cómo SimplePAES resuelve las lagunas de matemáticas"

Internal Linking Strategy

Why it matters:

• Creates topic clusters that rank better together
• Distributes "link juice" across the site
• Increases time on site (users click to related content)
• Helps Google understand content relationships and index pages

Rules:

1. Minimum 3 internal links per post - Every post must link to at least 3 other posts
2. Bidirectional linking within clusters - If Post A links to Post B, Post B should link back to Post A
3. Link contextually - Place links where they add value, not just at the end
4. Use descriptive anchor text - "revisa cómo manejar el tiempo en la PAES" not "click here"

Content Clusters (link within these groups):

Cluster	Posts
Error posts	errores-comunes-algebra-paes, errores-comunes-numeros-paes, errores-comunes-geometria-paes, errores-comunes-probabilidad-estadistica-paes
Parent posts	por-que-tu-hijo-no-quiere-ayuda-paes, como-hablar-paes-sin-conflicto, como-ayudar-hijo-matematicas-sin-saber, como-saber-si-tu-hijo-esta-preparado-paes, lagunas-matematicas-anos-anteriores, error-padres-elegir-apoyo-matematicas
Teacher posts	como-asignar-practica-paes-efectiva, diagnosticar-lagunas-matematicas-curso, diferenciar-instruccion-matematicas, mitad-curso-no-entiende
Directivo posts	por-que-programa-refuerzo-no-funciona, reducir-carga-profesores-mejorar-resultados, 5-metricas-matematicas-jefe-utp, apoyo-paes-escala-colegios, programa-preparacion-paes-institucional
PAES prep	que-estudiar-paes-m1-temario-completo, manejar-tiempo-paes-matematica, guia-paes-invierno-2026
Learning/mindset	por-que-no-entiendo-matematicas

Cross-cluster linking:

• Error posts → link to from student/teacher posts when discussing common mistakes
• Parent posts → link to lagunas post (explains gaps concept for parents)
• Teacher posts → link to error posts (what errors to watch for)
• PAES prep posts → link to error posts and temario

Cluster Creation Checklist

When creating multiple posts for a new audience or topic cluster:

Step	Action
1	Define the cluster name and add it to the Content Clusters table above
2	List all posts that will be in the cluster
3	Create a linking matrix: which posts link to which
4	For each post, include at least 2 links to OTHER posts in the same cluster
5	After creating all posts, verify bidirectional links (A→B means B→A)
6	Add cross-cluster links where relevant (e.g., directivo posts can link to teacher posts)

Example linking matrix for a 5-post cluster:

Post	Links TO
Post 1	Post 2, Post 3
Post 2	Post 1, Post 4
Post 3	Post 1, Post 5
Post 4	Post 2, Post 5
Post 5	Post 3, Post 4

CTA Guidelines

Principle: CTAs should feel natural and helpful, not salesy or technical. Keep them simple.

Common mistakes to avoid:

• Too technical: "retroalimentación instantánea y un tutor con IA que responde sus dudas 24/7"
• Too long: Multiple sentences explaining features
• Forced: Adding CTA where it doesn't fit the content

Better approach:

• Short and natural: "SimplePAES tiene un tutor disponible 24/7 que responde sin juicio."
• Context-appropriate: Match CTA to what the post discusses
• One clear action: Don't list multiple features

CTA Templates

Use these naturally when relevant (not forced into every post). Match the CTA to the target audience:

For Students

For practice features:

¿Quieres practicar este tema? SimplePAES tiene ejercicios con retroalimentación instantánea que te muestran exactamente dónde te equivocas.

For AI tutor:

Si te trabas en algún paso, nuestro tutor con IA te guía con preguntas—sin darte la respuesta directamente.

For timed practice (PAES prep):

Practica bajo presión real con nuestro modo Rapid Fire, que simula las condiciones del examen.

For Zen mode (learning/homework):

¿Prefieres aprender sin presión? El modo Zen te deja practicar a tu ritmo, con ayuda disponible cuando la necesites.

For live sessions:

Únete a sesiones en vivo donde practicas junto a otros estudiantes y ves cómo te comparas.

Soft CTA (end of post - students):

---

¿Listo para practicar? SimplePAES te ayuda a dominar [topic] con práctica inteligente y retroalimentación instantánea.

For Teachers/Schools

For class dashboard:

Con SimplePAES puedes crear tu clase, asignar práctica por tema, y ver desde tu panel qué estudiantes practicaron y dónde se están equivocando—todo sin corregir un solo ejercicio.

For diagnosing gaps:

El diagnóstico de SimplePAES te muestra exactamente qué temas necesita reforzar cada estudiante, para que puedas diferenciar sin adivinar.

For saving time:

Deja que SimplePAES corrija y dé retroalimentación automática. Tú enfócate en enseñar lo difícil.

Soft CTA (end of post - teachers):

---

Con SimplePAES puedes ver qué temas necesitan refuerzo en tu curso y asignar práctica personalizada—sin agregar horas a tu semana. Conoce nuestros planes para colegios.

For Parents

For supporting learning:

SimplePAES le da a tu hijo la ayuda que necesita, cuando la necesita, sin tener que pedirla. El tutor con IA responde sus dudas al instante—sin juicio, sin frustración.

Soft CTA (end of post - parents):

---

¿Quieres darle a tu hijo una herramienta que lo ayude a mejorar de forma independiente? SimplePAES ofrece práctica con retroalimentación instantánea y un tutor con IA disponible 24/7.

For Directivos (UTP, Coordinadores, Directores)

For admin dashboard/metrics:

SimplePAES te da estas métricas automáticamente. El panel de administración muestra lagunas por estudiante y por curso, distribución de errores, tasas de práctica, y seguimiento de brechas cerradas—todo actualizado en tiempo real, sin trabajo manual.

For diagnosing at scale:

SimplePAES permite diagnosticar lagunas específicas de cada estudiante—desde contenidos de años anteriores hasta lo que están viendo ahora. El panel de administración te muestra qué temas necesitan refuerzo a nivel de curso o de colegio.

For reducing teacher workload:

SimplePAES reduce la carga docente desde el día 1: retroalimentación automática, diagnóstico continuo, y un tutor IA que responde dudas 24/7. El profesor ve en su panel quién necesita atención—sin corregir, sin tabular, sin pasar horas extra.

For scaling support:

SimplePAES ofrece diagnóstico adaptativo que identifica lagunas desde años anteriores, práctica con retroalimentación instantánea, y un panel de administración que te muestra exactamente dónde están los problemas por curso y por estudiante. Escala para todo tu colegio sin agregar carga docente.

Soft CTA (end of post - directivos):

---

SimplePAES te da [specific metric/feature from the post]. Conoce nuestros planes para colegios.

File Conventions

Location: /content/blog/[slug].md

Slug rules:

• Lowercase only
• Hyphens to separate words
• No special characters or accents
• Descriptive but concise (3-6 words)
• Example: errores-comunes-algebra-paes.md

Tags guidelines:

• 3-5 tags per post
• Reuse existing tags when applicable
• Common tags by category:
  • General: matemáticas, estudio, consejos, estrategia
  • Topics: álgebra, geometría, números, probabilidad, estadística
  • Audiences: PAES, profesores, padres, educación media
  • Grade levels: 1° medio, 2° medio, 3° medio, 4° medio (use when content is grade-specific)

Reference: Existing Posts

Read these to match voice and style:

• content/blog/manejar-tiempo-paes-matematica.md - Strategy post example
• content/blog/por-que-no-entiendo-matematicas.md - Psychology/mindset post example

Good examples of internal linking:

• content/blog/error-padres-elegir-apoyo-matematicas.md - Parent post with 4 internal links
• content/blog/errores-comunes-probabilidad-estadistica-paes.md - Error post linking to all other error posts

Good examples of content clusters:

• Parent cluster (6 posts, all interconnected)
• Error posts (4 posts, all link to each other bidirectionally)

Phase 3: Post Review & Improvement

When reviewing existing posts for SEO improvements:

Review Checklist

For each post, check:

Area	What to Look For	Action
Internal links	Less than 3 links?	Add contextual links to related posts in same cluster
Bidirectional links	Post A links to B, but B doesn't link back?	Add reciprocal link
H2 keywords	Generic H2s like "Qué hacer" or "Cómo elegir bien"	Rewrite with target keywords: "Cómo elegir el apoyo correcto en matemáticas"
Post length	Over 1800 words?	Condense repetitive sections, link to detailed posts instead
CTA	Too long or technical?	Simplify to one short sentence
Description	Doesn't match title keywords?	Align description with title

Improvement Workflow

1. Audit all posts - Count internal links, identify "dead ends" (posts with 0 outgoing links)
2. Prioritize fixes - Start with posts that have 0 links (critical)
3. Add links contextually - Insert where they add value, not just appended at end
4. Verify bidirectional - Check that linked posts link back
5. Test clusters - Each cluster should have interconnected posts

Common Issues We've Fixed

Issue	Example	Solution
Dead-end posts	Error álgebra had 0 outgoing links	Add links to other error posts
Asymmetric linking	Parent posts linked TO but not FROM original	Add links from original to new cluster
Generic H2s	"Cómo saber si este es el problema"	"Cómo saber si tu hijo tiene lagunas profundas"
Long sections	"Lo que NO debes hacer" with 4 verbose points	Condense to bullets with links

Quick Reference

To analyze gaps:

1. Read /content/blog/*.md
2. Map to Content Pillars, Journey Stages, Content Types
3. Score uncovered areas using Priority Matrix
4. Present top 3 recommendations with rationale

To create a post:

1. Confirm topic and target keyword
2. Generate outline for approval
3. Write draft following guidelines
4. Run through SEO checklist (including 3+ internal links)
5. Save to /content/blog/[slug].md
6. Update related posts to link back (bidirectional)

To improve existing posts:

1. Audit internal links across all posts
2. Identify dead-ends and asymmetric links
3. Add contextual links (minimum 3 per post)
4. Check H2s for keyword inclusion
5. Simplify CTAs if too technical

Phase 4: Post-Creation Review

After creating posts, run through this final review checklist to catch common errors:

Audience Validity Check

Question	If NO...
Can this audience actually access what I'm describing?	Remove the reference (e.g., UTP can't work with egresados)
Is the pain point real for this audience?	Reframe or choose different angle
Does the CTA make sense for this audience?	Use audience-appropriate CTA template

Evergreen Content Check

Question	If NO...
Will this still be accurate in 2 years?	Remove specific prices, dates, versions
Am I mentioning a specific PAES year?	Use relative timing instead
Are there prices in CLP?	Replace with Alto/Medio/Bajo comparisons

PAES Context Check

Question	If NO...
If I mention a PAES timeline, did I note which PAES?	Add note about PAES Regular vs Invierno
If discussing egresados, is the audience appropriate?	Egresados = parents/students only, not directivos

Cluster Linking Check

Question	If NO...
Does this post link to at least 3 other posts?	Add contextual internal links
If part of a cluster, does it link to other cluster posts?	Add intra-cluster links
Did I update existing posts to link back to this one?	Add bidirectional links

H2 Quality Check

Question	If NO...
Do all H2s contain keywords?	Rewrite generic H2s with keywords
Would someone searching find value in this H2?	Make more specific and searchable

Run through ALL these checks before considering the post complete.