| name | activation-map |
| description | Use to link segments and insights to GTM plays, owners, and measurement plans. |
Activation Map Skill
When to Use
- After defining new customer segments or insights that require action.
- Aligning marketing, sales, CS, and product teams on who owns what.
- Tracking adoption and performance of segment-driven campaigns.
Framework
- Segment/Insight Summary – describe target segments, size, and business goal.
- Play Mapping – list recommended plays (campaign, nurture, CS program, product change) with owners.
- Channel & Asset Needs – specify content, tooling, and integrations required.
- Measurement – define KPIs, dashboards, and review cadence.
- Feedback Loop – gather learnings, update plays, and inform next iteration.
Templates
- Activation matrix (segment, play, owner, timing, KPI).
- Brief template for play owners.
- Scorecard format for exec reviews.
Tips
- Keep owners accountable by including due dates and status fields.
- Tie KPIs back to the original segmentation goal for clarity.
- Pair with
segmentation-frameworkupdates to maintain alignment.