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adoption-playbook

@gtmagents/gtm-agents
42
20

Structured guide for designing and executing customer adoption programs.

Install Skill

Shared

Installs to .agents/skills, used by Codex, Amp, Warp, Cursor, OpenCode, and more.

CodexAmp
WarpCursorOpenCode
ClineGemini CLI
GitHub Copilot
Personal

Available across projects.

$npx skills-installer add @gtmagents/gtm-agents/adoption-playbook --client shared
Project

Writes to .agents/skills.

$npx skills-installer add @gtmagents/gtm-agents/adoption-playbook -p --client shared
Note: Review the skill instructions before using it.

SKILL.md

name adoption-playbook
description Structured guide for designing and executing customer adoption programs.

Adoption Playbook Skill

When to Use

  • Launching onboarding/adoption initiatives for new segments or products.
  • Refreshing adoption strategies after major roadmap or packaging changes.
  • Standardizing enablement for CS, product, and marketing partnerships.

Framework

  1. Persona & Journey Mapping – goals, blockers, success metrics, critical milestones.
  2. Play Matrix – channel x milestone view of actions, owners, cadences, and triggers.
  3. Content Library – templates for comms, workshops, office hours, and enablement assets.
  4. Measurement Plan – activation, usage, sentiment, expansion metrics with thresholds.
  5. Feedback Loop – qualitative signals, experiment backlog, and improvement tracker.

Templates

  • Journey table (milestone, trigger, action, owner, KPI).
  • Adoption campaign brief with creative/copy checklist.
  • Weekly adoption standup agenda and notes doc.

Tips

  • Anchor each milestone on a clear customer outcome, not just feature usage.
  • Pair with build-adoption-program command for automated blueprints.
  • Archive playbook iterations to show impact in QBR/EBR storytelling.