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advocacy-programs

@gtmagents/gtm-agents
40
19

Use when designing and scaling reference, story, advisory, or community

Install Skill

Shared

Installs to .agents/skills, used by Codex, Amp, Warp, Cursor, OpenCode, and more.

CodexAmp
WarpCursorOpenCode
ClineGemini CLI
GitHub Copilot
Personal

Available across projects.

$npx skills-installer add @gtmagents/gtm-agents/advocacy-programs --client shared
Project

Writes to .agents/skills.

$npx skills-installer add @gtmagents/gtm-agents/advocacy-programs -p --client shared
Note: Review the skill instructions before using it.

SKILL.md

name advocacy-programs
description Use when designing and scaling reference, story, advisory, or community programs.

Customer Advocacy Programs Skill

When to Use

  • Building a new references or case study engine.
  • Standing up advisory boards, councils, or community spotlights.
  • Refreshing incentives, logistics, or measurement for existing advocacy motions.

Framework

  1. Candidate Pool – identify accounts by health, persona, usage, sentiment, ARR.
  2. Value Exchange – clarify why customers would participate (access, insights, promotion, perks).
  3. Program Design – define format (case study, event, video, advisory board) with cadence and deliverables.
  4. Logistics – NDAs, approvals, briefing docs, gifting, scheduling, speaker prep.
  5. Measurement – track influence on pipeline, product feedback volume, PR reach, community growth.

Templates

  • Advocate scoring sheet + roster.
  • Program brief outline (objectives, stakeholders, content needs, incentives).
  • Activation checklist (outreach → prep → execution → follow-up).

Tips

  • Keep a single source of truth for advocate status to avoid overuse.
  • Align incentives with procurement/compliance early (gift cards vs swag vs donations).
  • Document quotes/approvals centrally so sales/PR can reuse quickly.