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community-program-matrix

@gtmagents/gtm-agents
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0

Planning framework for mapping community programming across personas,

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SKILL.md

name community-program-matrix
description Planning framework for mapping community programming across personas, channels, and cadences.

Community Program Matrix Skill

When to Use

  • Building quarterly/annual community programming plans.
  • Balancing content formats across personas, segments, and lifecycle stages.
  • Aligning stakeholders on resource allocation and measurement.

Framework

  1. Persona vs. Lifecycle Grid – map each persona to their stage (new, engaged, champion) and needs.
  2. Channel Mix – forums, live events, office hours, partner co-hosts, UGC, social extensions.
  3. Cadence & Ownership – define frequency, hosts, moderators, and backup owners.
  4. Value Proposition – articulate member value + business value for every cell.
  5. Measurement Hooks – KPIs, instrumentation, and health thresholds per program.

Templates

  • Spreadsheet/Notion template for program grids with filters by persona or channel.
  • Slide + one-pager to socialize upcoming programming.
  • Resource planning worksheet capturing staffing, budget, and tooling needs.

Tips

  • Highlight "hero moments" each quarter to focus energy and storytelling.
  • Rotate community champions into programming slots to showcase voices.
  • Pair with design-community-strategy and launch-community-activation-series for auto-generated calendars.