| name | conversion-diagnostic-kit |
| description | Structured approach for investigating funnel issues across e-commerce experiences. |
Conversion Diagnostic Kit Skill
When to Use
- Sudden drops in conversion, AOV, or checkout completion.
- Preparing experiment backlogs tied to funnel pain points.
- Aligning engineering, UX, and marketing on remediation priorities.
Framework
- Signal Stack – analytics, heatmaps, session replay, VOC, performance metrics.
- Segmentation Grid – device, channel, geography, campaign, customer type.
- Issue Taxonomy – UX friction, merchandising mismatch, technical/performance, policy/payment.
- Prioritization Model – score by impact, confidence, effort, and guardrail risk.
- Action Tracker – link issues to owners, experiments, or engineering tickets.
Templates
- Conversion diagnostic workbook (data inputs, findings, recommended tests).
- Standup agenda for cross-functional conversion war rooms.
- Experiment brief template with hypothesis, KPIs, guardrails.
Tips
- Pair quant data with VOC clips for stakeholder alignment.
- Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
- Use alongside
diagnose-conversion-dropcommand for automated reporting.