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enrollment-persona-playbook

@gtmagents/gtm-agents
40
20

Persona + messaging framework for K-12, higher-ed, and workforce enrollment

Install Skill

Shared

Installs to .agents/skills, used by Codex, Amp, Warp, Cursor, OpenCode, and more.

CodexAmp
WarpCursorOpenCode
ClineGemini CLI
GitHub Copilot
Personal

Available across projects.

$npx skills-installer add @gtmagents/gtm-agents/enrollment-persona-playbook --client shared
Project

Writes to .agents/skills.

$npx skills-installer add @gtmagents/gtm-agents/enrollment-persona-playbook -p --client shared
Note: Review the skill instructions before using it.

SKILL.md

name enrollment-persona-playbook
description Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.

Enrollment Persona Playbook Skill

When to Use

  • Planning enrollment marketing campaigns across multiple segments.
  • Aligning admissions, marketing, and partner teams on persona insights.
  • Prioritizing offers, proof points, and stewardship plans per persona.

Framework

  1. Persona Canvas – demographic profile, motivations, barriers, channel preferences.
  2. Journey Stage Mapping – inquiry, application, admission, enrollment, retention cues.
  3. Messaging Architecture – value pillars, proof points, offers, objection handling.
  4. Channel Mix Guidance – recommended channels + creative formats per persona.
  5. Measurement & Signals – KPIs and health thresholds per stage/persona.

Templates

  • Persona worksheet (demographics, motivations, triggers, objections).
  • Messaging matrix (pillar → proof → CTA → disclosure).
  • Channel + content pairing cheat sheet.

Tips

  • Revisit personas each term to incorporate economic, policy, or competitor shifts.
  • Include parent/influencer personas when applicable (K-12, higher-ed).
  • Pair with analyze-enrollment-funnel to prioritize high-impact segments.