| name | incentive-design |
| description | Use when structuring payouts, tiers, and eligibility for referral programs. |
Referral Incentive Design Skill
When to Use
- Launching new referral or affiliate programs.
- Revisiting incentive structures after performance reviews.
- Adapting rewards for new personas, products, or regions.
Framework
- Objective Alignment – tie incentives to desired behavior (lead quality, revenue, product adoption).
- Structure Options – choose between cash, credits, swag, tiered multipliers, or charitable donations.
- Economics – model CAC/LTV impact, cap payouts, and define clawback rules.
- Compliance – account for tax reporting, regional regulations, and contractual clauses.
- Experimentation – define hypotheses, guardrails, and measurement cadence.
Templates
- Incentive matrix (persona → action → reward → cap → notes).
- Budget planner comparing reward scenarios vs target outcomes.
- A/B test brief for incentive experiments.
Tips
- Keep tiers simple; too many options create friction.
- Pair with finance/legal early to avoid rework.
- Document changes with effective dates for auditability.