| name | keyword-research |
| description | Use when expanding seed topics into intent-based clusters and prioritizing opportunities. |
Keyword Research Systems Skill
When to Use
- Kicking off a new product/vertical SEO plan.
- Validating which clusters justify net-new content.
- Refreshing legacy keyword maps with updated volumes/intent.
Framework
- Seed Intake – capture ICP, problems solved, solution terms.
- Expansion Sources – combine auto-suggest, People Also Ask, competitor URLs, forums.
- Classification – assign funnel stage + intent (informational, commercial, transactional, navigational).
- Scoring – evaluate search volume, keyword difficulty, SERP click potential, seasonality.
- Prioritization – stack rank via ICE/RICE or weighted scoring tied to business impact.
Templates
- Cluster worksheet
Topic → Intent → Page Type → Owner. - SERP teardown table (result type, schema, search feature presence).
- Opportunity score calculator (volume * intent-fit / difficulty).
Tips
- Map 1 pillar page for every 4-6 cluster articles to support internal linking.
- Track query freshness to schedule refresh cadences.
- Align with paid search data to spot immediate conversion opportunities.