| name | land-adopt-expand-blueprint |
| description | Template for orchestrating phased motions across strategic SaaS accounts. |
Land-Adopt-Expand Blueprint Skill
When to Use
- Designing success plans for enterprise SaaS accounts.
- Aligning revenue, product, and CS teams on phased adoption metrics.
- Auditing current accounts to identify expansion triggers or risks.
Framework
- Stakeholder Matrix – map economic, technical, and champion roles per phase.
- Milestone Ladder – land (business case, pilot), adopt (activation, value proof), expand (multi-product, exec advocacy).
- Signal Library – telemetry + qualitative indicators that unlock stage gates.
- Governance Cadence – EBR/QBR schedule, exec sponsors, escalation paths.
- Action Playbook – recommended plays, assets, and enablement per milestone.
Templates
- Success plan table with phases, KPIs, owners, and timelines.
- Exec summary slide for internal standups.
- Risk/mitigation log tied to each phase.
Tips
- Tie stage gates to measurable outcomes, not just time-based milestones.
- Share blueprint with customers to co-author success plans.
- Pair with
build-land-adopt-expand-planfor account-specific automation.