| name | launch-plays |
| description | Use when orchestrating Tier 1/2/3 launches with repeatable workstreams and governance. |
Launch Playbooks Skill
When to Use
- Planning upcoming product/feature launches.
- Auditing current launch processes for efficiency gaps.
- Onboarding new PMMs or cross-functional launch partners.
Framework
- Tiering Model – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
- Workstreams – campaign, content, enablement, comms, success, ops, product readiness.
- RACI – assign responsible/approver for each deliverable.
- Cadence – stand-up schedule, checkpoints, risk reviews.
- Measurement – KPI stack + reporting templates.
Templates
- Launch plan board (Notion/Jira/Asana) with tasks + owners.
- Brief template capturing audience, goals, narrative, dependencies.
- Retro template for capturing learnings.
Tips
- Lock tier and scope early to prevent scope creep.
- Maintain a risk log with mitigation owners.
- Pair with
workflow-testingand automation teams to confirm infra readiness.