| name | merchandising-blueprint |
| description | Toolkit for planning promos, onsite placements, and channel coordination. |
Merchandising Blueprint Skill
When to Use
- Building seasonal or always-on merchandising strategies.
- Coordinating cross-channel launches (onsite, email, paid, affiliates).
- Auditing current site experience for gaps or inconsistencies.
Framework
- Calendar & Objectives – map themes, KPIs, and inventory constraints.
- Offer Architecture – hero promos, bundles, cross-sell ladders, loyalty tie-ins.
- Experience System – PDP optimizations, navigation, content modules, personalization rules.
- Channel Alignment – asset requirements, copy variations, QA checklists.
- Measurement Loop – KPI dashboards, readout cadence, learning archive.
Templates
- Promo calendar spreadsheet with dependencies + owner columns.
- Merchandising layout guide (homepage, PLP, PDP modules).
- QA + launch checklist across CMS, analytics, and marketing tools.
Tips
- Always link offers to inventory + margin guardrails to avoid over-discounting.
- Coordinate creative refreshes with experiment timelines to isolate impact.
- Pair with
plan-merchandising-campaignfor automation and tracking.