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message-architecture

@gtmagents/gtm-agents
40
19

Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

Install Skill

Shared

Installs to .agents/skills, used by Codex, Amp, Warp, Cursor, OpenCode, and more.

CodexAmp
WarpCursorOpenCode
ClineGemini CLI
GitHub Copilot
Personal

Available across projects.

$npx skills-installer add @gtmagents/gtm-agents/message-architecture --client shared
Project

Writes to .agents/skills.

$npx skills-installer add @gtmagents/gtm-agents/message-architecture -p --client shared
Note: Review the skill instructions before using it.

SKILL.md

name message-architecture
description Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

Message Architecture Systems Skill

When to Use

  • Creating new messaging for campaigns, features, or personas.
  • Auditing messaging consistency across channels.
  • Onboarding new writers or agencies.

Framework

  1. Audience & Insight – persona, pain, desired outcome.
  2. Promise – primary value proposition + emotional appeal.
  3. Proof – metrics, customer quotes, product differentiators.
  4. Hooks – formulas mapped to channels.
  5. CTAs – stage-specific calls to action + urgency modifiers.

Templates

  • Message house diagram.
  • Hook bank sheet with formulas/examples.
  • CTA matrix (persona x funnel stage x CTA).

Tips

  • Document banned phrases and compliance notes.
  • Keep proof points fresh; retire outdated metrics.
  • Pair with voice-guidelines skill to maintain tone consistency.