| name | messaging-framework |
| description | Use to structure value propositions, proof points, and objection responses for enablement assets. |
Enablement Messaging Framework Skill
When to Use
- Creating new sales plays, launch content, or talk tracks.
- Refreshing messaging for competitive shifts or product updates.
- Enabling partners or success teams with consistent narratives.
Framework
- Audience & Pain – define persona, current pains, and desired state.
- Value Pillars – articulate 2-3 core benefits with supporting proof.
- Proof & Stories – attach metrics, customer quotes, ROI snippets, demos.
- Objection Handling – map common objections to concise responses.
- CTA & Next Step – specify recommended actions (demo, workshop, business case).
Templates
- Message house worksheet (persona, pain, value, proof, CTA).
- Objection/response matrix.
- Story library index referencing assets.
Tips
- Tailor variations per segment/industry but keep pillars consistent.
- Partner with product marketing for latest proof points.
- Revisit after every major launch or pricing change.