| name | scriptwriting |
| description | Use when crafting scripts, storyboards, and messaging for video content. |
Video Scriptwriting Systems Skill
When to Use
- Developing scripts for explainer, testimonial, thought leadership, or product videos.
- Aligning scripts with positioning, CTA, and voice/tone guidelines.
- Iterating on scripts based on feedback or performance data.
Framework
- Hook – capture attention in first 5 seconds (question, stat, bold claim).
- Problem/Insight – relate to audience pain or opportunity.
- Solution Story – product capability or narrative proof with visuals.
- Proof – customer quote, metric, analyst validation.
- CTA – single next step (demo, trial, download, subscribe).
Templates
- Script template with columns for VO/dialogue, visuals, motion notes, duration.
- Storyboard grid with frame, description, audio, graphics, CTA.
- Tone/voice checklist (personality traits, jargon allowances, compliance notes).
Tips
- Write for ear: short sentences, contractions, conversational tone.
- Add direction for B-roll, overlays, animations, and text callouts.
- Plan variant clips (15s teaser, 6s bumper, square stories) from the start.