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Use when planning or drafting search-optimized content that balances keyword intent with GTM messaging.

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

Note: Please verify skill by going through its instructions before using it.

SKILL.md

name seo-writing
description Use when planning or drafting search-optimized content that balances keyword intent with GTM messaging.

SEO Writing Skill

When to Use

  • Need pillar/blog content that ranks for a target keyword cluster.
  • Building briefs for writers or agencies.
  • Auditing existing posts for optimization opportunities.

Framework

  1. Intent Mapping – classify keyword as informational, navigational, transactional; align CTA accordingly.
  2. SERP Analysis – review top 10 results, note content format, length, missing gaps.
  3. Outline Structure – mirror winning patterns while adding unique POV/data.
  4. On-Page Elements – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.
  5. Internal/External Links – add minimum 3 internal + 3 authoritative external links.
  6. Conversion Hooks – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.

Templates

  • Keyword brief template with intent, primary/secondary keywords, CTA, internal targets.
  • SERP gap analysis worksheet capturing competitor format, word count, differentiators.
  • SEO QA workflow checklist (draft → optimization → publish → refresh schedule).

Tips

  • Refresh top posts quarterly—update stats, add new internal links, re-fetch schema.
  • Use heatmaps/scroll data to validate placement of conversion hooks.
  • Coordinate with demand gen to align CTAs with current offers.
  • Keep keyword cannibalization tracker so multiple teams don’t target same phrase.

Checklist

  • Include primary keyword in H1 + first 100 words.
  • Use semantic variants (LSI terms) per section.
  • Ensure readability score < grade 9.
  • Add FAQ or snippet-ready section.