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value-messaging

@gtmagents/gtm-agents
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Use to map pricing/packaging tiers to tailored value pillars, proof,

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SKILL.md

name value-messaging
description Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.

Value Messaging Matrix Skill

When to Use

  • Preparing sales/CS enablement for new pricing launches.
  • Crafting website/product copy that explains packaging differences.
  • Equipping deal desk with talk tracks for defending price/value.

Framework

  1. Tier Overview – summarize who each package is for and core outcomes.
  2. Value Pillars – list 3-4 benefits per tier with quantified proof.
  3. Proof Layer – attach customer stories, metrics, analyst quotes per pillar.
  4. Objections & Responses – map common pricing objections with rebuttals + trade-up logic.
  5. Upgrade Path – outline triggers for upsell/cross-sell conversations.

Templates

  • Tier one-pager (audience, benefits, proof, CTA).
  • Objection-response table.
  • Upsell trigger checklist.

Tips

  • Align language with brand/PMM messaging to avoid drift.
  • Include TCO comparisons vs status quo/competitors.
  • Pair with packaging-framework to keep messaging tied to fences.