| name | value-story-framework |
| description | Use to craft executive-ready value narratives and ROI/TCO stories for enterprise pursuits. |
Value Story Framework Skill
When to Use
- Translating discovery insights into quantified impact stories.
- Preparing executive briefings or RFP narrative sections.
- Aligning sellers, value engineers, and finance on assumptions.
Framework
- Headline Impact – state quantified outcome (savings, revenue, risk reduction) with time horizon.
- Driver Pillars – break impact into 3-4 drivers with supporting data or benchmark references.
- Proof Layer – attach customer stories, product metrics, or analyst stats per driver.
- Execution Plan – outline phases, required resources, and success metrics.
- Decision Ask – specify commitments, timeline, and next-step expectations.
Templates
- Value narrative deck outline (headline, drivers, proof, plan, ask).
- ROI/TCO worksheet with inputs, assumptions, scenario toggles.
- Executive one-pager layout for CXO readouts.
Tips
- Keep assumptions transparent; include sensitivity +/- ranges.
- Mirror customer language from discovery to reinforce credibility.
- Pair with
cxo-briefing-kitto ensure outputs land with each stakeholder.