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voice-guidelines

@gtmagents/gtm-agents
47
24

Use when enforcing brand tone, style, and localization rules across copy.

Install Skill

Shared

Installs to .agents/skills, used by Codex, Amp, Warp, Cursor, OpenCode, and more.

CodexAmp
WarpCursorOpenCode
ClineGemini CLI
GitHub Copilot
Personal

Available across projects.

$npx skills-installer add @gtmagents/gtm-agents/voice-guidelines --client shared
Project

Writes to .agents/skills.

$npx skills-installer add @gtmagents/gtm-agents/voice-guidelines -p --client shared
Note: Review the skill instructions before using it.

SKILL.md

name voice-guidelines
description Use when enforcing brand tone, style, and localization rules across copy.

Voice & Style Guidelines Skill

When to Use

  • Reviewing copy for tone consistency.
  • Localizing copy for new regions or verticals.
  • Training new writers or agencies on brand standards.

Framework

  1. Voice Pillars – e.g., confident, empathetic, pragmatic (with examples).
  2. Tone Ladder – how tone shifts by channel, funnel stage, or audience.
  3. Style Rules – grammar, punctuation, casing, formatting, banned phrases.
  4. Accessibility – reading level, inclusive language, jargon policy.
  5. Localization Notes – regional terminology, regulatory statements, measurement units.

Templates

  • Do/Don’t example library.
  • Localization matrix (region, language, required changes).
  • Voice feedback form (issue, recommendation, owner).

Tips

  • Revisit guidelines quarterly; align with positioning updates.
  • Pair with message-architecture for consistent structure.
  • Track exceptions (e.g., partner co-branding) to avoid conflicting signals.