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voice-of-customer

@gtmagents/gtm-agents
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0

Use to design, run, and synthesize customer feedback programs tied to

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1Download skill
2Enable skills in Claude

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Click "Upload skill" and select the downloaded ZIP file

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SKILL.md

name voice-of-customer
description Use to design, run, and synthesize customer feedback programs tied to journey stages.

Voice of Customer System Skill

When to Use

  • Planning journey discovery projects or validating hypotheses.
  • Building continuous feedback loops (surveys, interviews, community, support mining).
  • Translating VOC findings into prioritized journey actions.

Framework

  1. Program Design – define objectives, personas, touchpoints, sample size, and incentives.
  2. Channel Mix – select qualitative (interviews, live sessions) and quantitative (NPS, CES, product usage) data sources per stage.
  3. Signal Processing – tag insights by emotion, friction type, segment, and impact.
  4. Insight Packaging – create artifacts (quote boards, heatmaps, KPI overlays) mapped to journey maps.
  5. Action Loop – pair each insight with a recommended experiment, owner, and expected metric lift.

Templates

  • VOC research brief (question, method, sample, timeline, owner).
  • Insight tagging spreadsheet with stage/persona labels.
  • Signal-to-action tracker (insight → priority → owner → status).

Tips

  • Rotate participants quarterly to avoid bias; maintain consent logs.
  • Combine VOC with telemetry to validate scale of issues.
  • Share short audio/video snippets to humanize data for stakeholders.