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competitive-ads-extractor

@j0KZ/mcp-agents
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Extracts and analyzes competitor ads from ad libraries (Facebook, LinkedIn, TikTok, Google). Use when researching competitor messaging, creative patterns, campaign strategies, or ad inspiration. Ch...

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SKILL.md

name competitive-ads-extractor
description Extracts and analyzes competitor ads from ad libraries (Facebook, LinkedIn, TikTok, Google). Use when researching competitor messaging, creative patterns, campaign strategies, or ad inspiration. Ch...

Competitive Ads Extractor

Overview

Scrape and analyze competitor ads to identify working messaging, creative patterns, and campaign strategies.

Keywords: competitor ads, ad library, facebook ads, linkedin ads, tiktok ads, messaging analysis, creative research, ad copy, campaign strategy, competitive intelligence

Process

  1. Identify target brand/industry
  2. Check references/competitors/[brand].md or references/industries/[industry].md
  3. Access relevant ad libraries
  4. Extract ads + screenshots
  5. Analyze using framework below
  6. Output to ~/competitor-ads/[brand]/

Ad Library Sources

Platform URL Access
Facebook/Instagram facebook.com/ads/library Public
LinkedIn linkedin.com/ad-library Requires login
TikTok ads.tiktok.com/business/creativecenter Public
Google adstransparency.google.com Public

Analysis Framework

Messaging

Dimension Extract
Problems Pain points, frustrations addressed
Use cases Target scenarios, jobs-to-be-done
Value props Benefits, outcomes promised
Positioning vs. alternatives, unique angles
Social proof Numbers, logos, testimonials

Creative

Dimension Extract
Format Static, video, carousel, GIF
Visual style Colors, imagery, layout
Pattern Before/after, demo, testimonial
Branding Logo placement, brand colors
Length Video duration, copy length

Copy

Element Note
Headline Hook, length, structure
Body Tone, specificity, proof
CTA Action, urgency, offer

Output Structure

~/competitor-ads/[brand]/
├── screenshots/           # All ad images
├── videos/               # Video ads
├── analysis.md           # Full analysis report
├── top-performers/       # Best ads subset
├── raw-data.csv          # Structured data
└── patterns.md           # Identified patterns

Analysis Report Template

# [Brand] Ad Analysis

## Overview
- Total ads: X active
- Platforms: [list]
- Date extracted: YYYY-MM-DD

## Top Problems Highlighted
1. [Problem] (X ads) — "[Example copy]"
2. ...

## Creative Patterns
1. [Pattern name] — [Description], used in X ads

## Copy Patterns
- Headlines: [Pattern]
- CTAs: [Common CTAs]
- Length: [Avg characters]

## Audience Segments
- [Segment]: [Messaging angle]

## Recommendations
1. [Actionable insight]

References

  • references/competitors/ — Known competitor profiles and history
  • references/industries/ — Industry-specific patterns and benchmarks
  • references/platforms/ — Platform-specific extraction methods