Therapy Content Generator

Purpose

Generate expert-level, YMYL-compliant therapy content that meets Google's E-E-A-T standards for healthcare content while maintaining CRPO compliance.

When to Use This Skill

• User asks to "create a therapy page" or "write content for [condition]"
• User mentions specific city + therapy type (e.g., "anxiety therapy Sudbury")
• Creating new service pages or location pages
• Expanding thin content for competitive keywords
• Building out topic clusters

Research Foundation

Why This Matters (2024 Data)

• 70% of new patients use the internet to find a therapist
• 3+ million monthly searches for therapists online
• Healthcare industry conversion rate average: 3%
• Optimized therapy pages: 4%+ conversion
• YMYL content requires "extremely high" E-E-A-T signals

Sources:

• SEO for Therapists 2024 Guide
• Mental Health Marketing Strategies
• Healthcare E-E-A-T Requirements

---

Quick Start Workflow

Step 1: Gather Information

Required from user:

1. Page type: [service/location/student/professional]
2. Target keyword: [primary keyword to rank for]
3. City (if location page): [city name]
4. Condition focus: [anxiety/depression/trauma/etc.]
5. Word count target: [2000 minimum for competitive, 2500+ for high-competition]

Request from user:

Do you have Ahrefs data for this keyword? I need:
- Search volume
- Keyword difficulty
- Related keywords/questions
- Top 5 competitor URLs

Also helpful:
- GSC data for related pages
- Any existing content to expand

Step 2: Determine Content Architecture

Page Types & Requirements:

Type	Word Count	Schema Required	Key Elements
Service (Provincial)	2500+	MedicalWebPage, FAQPage	Comprehensive condition coverage
Location (City)	2000+	MedicalWebPage, FAQPage, LocalBusiness	City-specific content
Student	2000+	MedicalWebPage, FAQPage	Academic stress focus
Professional	2000+	MedicalWebPage, FAQPage	Workplace/career focus

Step 3: Generate Content Structure

Standard Page Architecture:

# [H1: Primary Keyword + Location] (max 60 chars)

## Introduction (200-300 words)
- Hook addressing pain point
- Empathy statement
- Preview of what page covers
- CRPO credential display

## Understanding [Condition] (400-500 words)
- What is [condition]
- Signs and symptoms
- How it affects daily life
- Ontario-specific statistics (if available)

## [H2: How Therapy Helps with [Condition]] (400-500 words)
- Evidence-based treatment overview
- ACT therapy approach (NextStep's specialization)
- What to expect in sessions
- Timeline for improvement (realistic, not guaranteed)

## [H2: Virtual Therapy for [Condition] in [Location]] (300-400 words)
- Benefits of virtual therapy
- How NextStep's virtual sessions work
- Same-week availability
- Evening/weekend options

## [H2: Our Approach: Acceptance and Commitment Therapy] (300-400 words)
- What is ACT
- Why ACT for [condition]
- Evidence base
- How it differs from other approaches

## [H2: What to Expect in Your First Session] (300-400 words)
- Booking process
- Intake and assessment
- Goal setting
- Confidentiality and privacy

## [H2: Frequently Asked Questions] (600-800 words)
- 10-12 questions with answers
- Common concerns addressed
- Insurance and payment questions
- Logistics (scheduling, cancellation, etc.)

## [H2: Take the First Step Today] (150-200 words)
- Empathetic CTA
- Same-week availability highlight
- Contact options
- Insurance receipt mention

## Author Byline & Last Updated
- Jesse Cynamon, RP (CRPO #10979)
- Last Updated: [Current Month Year]

Step 4: E-E-A-T Signal Integration

MANDATORY for all therapy content:

Experience

• Specific therapeutic approach mentioned (ACT)
• Session format described (virtual, individual)
• Real-world scenarios addressed

Expertise

• Author byline with credentials: "Jesse Cynamon, RP (CRPO #10979)"
• Professional registration clearly stated
• Specialization areas noted

Authoritativeness

• Citations to authoritative sources (CRPO, CMHA, research)
• Links to related professional content
• Contact information provided

Trustworthiness

• Privacy policy linked
• Clear contact information
• Professional credentials verifiable
• Last updated date displayed

Step 5: CRPO Compliance Check

BEFORE GENERATING ANY CONTENT:

✅ Allowed:

• Factual statements about services
• Description of therapeutic approaches
• Professional credentials (RP, CRPO #10979)
• Appointment availability information
• Insurance receipt offerings
• Evidence-based treatment descriptions

❌ PROHIBITED:

• Client testimonials
• Outcome guarantees ("cure your anxiety")
• Superlatives ("best therapist")
• Before/after claims
• Specific success rates (unless from published research)
• Endorsements or reviews

CRPO Advertising Standard 6.2 Requirements:

• All statements must be factual and verifiable
• Cannot exaggerate conditions treated
• Cannot suggest CRPO endorsement
• Must use proper credential display (RP prominently)

Step 6: Schema Markup Generation

MedicalWebPage Schema (Required):

{
  "@context": "https://schema.org",
  "@type": "MedicalWebPage",
  "name": "[Page Title]",
  "description": "[Meta description]",
  "url": "https://nextsteptherapy.ca/[page-slug]",
  "author": {
    "@type": "Person",
    "name": "Jesse Cynamon",
    "jobTitle": "Registered Psychotherapist",
    "credential": {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "Professional License",
      "name": "Registered Psychotherapist",
      "recognizedBy": {
        "@type": "Organization",
        "name": "College of Registered Psychotherapists of Ontario"
      }
    }
  },
  "dateModified": "[YYYY-MM-DD]",
  "datePublished": "[YYYY-MM-DD]",
  "reviewedBy": {
    "@type": "Person",
    "name": "Jesse Cynamon",
    "credential": "CRPO #10979"
  },
  "specialty": "[Condition focus]",
  "lastReviewed": "[YYYY-MM-DD]"
}

FAQPage Schema (Required):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "[Question 1]",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[Answer 1]"
      }
    }
    // ... 10-12 questions
  ]
}

LocalBusiness Schema (for location pages):

{
  "@context": "https://schema.org",
  "@type": "MedicalBusiness",
  "name": "NextStep Therapy",
  "description": "Virtual psychotherapy services across Ontario",
  "@id": "https://nextsteptherapy.ca",
  "url": "https://nextsteptherapy.ca",
  "telephone": "[Phone Number]",
  "priceRange": "$$",
  "areaServed": {
    "@type": "State",
    "name": "Ontario",
    "containsPlace": {
      "@type": "City",
      "name": "[City Name]"
    }
  },
  "hasCredential": {
    "@type": "EducationalOccupationalCredential",
    "credentialCategory": "Professional License",
    "name": "CRPO #10979"
  }
}

Step 7: Internal Linking Strategy

Topic Cluster Approach:

For anxiety therapy content:

PILLAR: anxiety-therapy-ontario.html
  └── CLUSTER: anxiety-therapy-toronto.html
  └── CLUSTER: anxiety-therapy-burlington.html
  └── CLUSTER: anxiety-therapy-ottawa.html
  └── CLUSTER: students/university-anxiety.html
  └── CLUSTER: professionals/performance-anxiety.html
  └── CLUSTER: blog/managing-anxiety-at-work.html

Linking Rules:

• Every cluster page links to its pillar page (1-2 times)
• Pillar pages link to relevant clusters
• Use keyword-rich anchor text (not "click here")
• Link to 3-5 related internal pages per piece of content
• Include at least 1 link to a professional resource (CTA/booking)

Step 8: Content Freshness Signals

Required on all pages:

<p class="author-byline">
  <span class="author-name">Jesse Cynamon, RP</span>
  <span class="author-credential">(CRPO #10979)</span>
</p>
<p class="last-updated">
  Last Updated: <time datetime="2024-12-09">December 2024</time>
</p>

Freshness best practices:

• Update date when content is revised
• Quarterly content audits recommended
• Year in title/meta for trending topics
• Reference current statistics when available

---

Content Templates

Template 1: City Location Page

# [Condition] Therapy [City] | Same-Week Sessions | NextStep

Are you struggling with [condition] and looking for professional support
in [City], Ontario? NextStep Therapy offers virtual psychotherapy
with same-week appointments, making it easier than ever to get the
help you need.

As a CRPO registered psychotherapist (RP #10979), I specialize in
helping [City] residents overcome [condition] using evidence-based
approaches like Acceptance and Commitment Therapy (ACT).

## Understanding [Condition] in [City]

[400-500 words on condition, local context if relevant]

## Virtual Therapy for [City] Residents

[300-400 words on virtual therapy benefits, accessibility]

...

## FAQs About [Condition] Therapy in [City]

### How much does therapy cost in [City]?
[Answer - mention insurance receipts provided]

### Can I do therapy online in Ontario?
[Answer - yes, virtual therapy across Ontario]

...

---

**About the Author**
Jesse Cynamon is a Registered Psychotherapist (CRPO #10979)
specializing in Acceptance and Commitment Therapy.

Last Updated: December 2024

Template 2: Service Page (Provincial)

# [Condition] Therapy Ontario | Virtual Sessions | NextStep

Living with [condition] doesn't have to control your life.
NextStep Therapy provides virtual psychotherapy for Ontarians
struggling with [condition], with same-week appointments and
flexible evening and weekend scheduling.

## What Is [Condition]?

[Comprehensive overview - 500 words]
- Definition
- Common symptoms
- How it affects daily life
- Ontario statistics (if available)

## Evidence-Based Treatment for [Condition]

[400 words on treatment approaches]
- Why therapy helps
- ACT approach
- What research shows

...

---

Humanizing Therapy Content (Anti-AI Detection)

The Problem

Google's AI detection systems (and human readers) can spot generic AI-generated health content. For YMYL content especially, generic or robotic writing destroys trust. This section helps you make therapy content sound human, not algorithmic.

Voice Markers for Therapy Content

AI-generated therapy content sounds like:

• "In today's fast-paced world, anxiety is increasingly common..."
• "It's important to note that therapy can help with various mental health concerns..."
• "Let's dive into the comprehensive benefits of evidence-based treatment..."

Human-written therapy content sounds like:

• "If anxiety has been making even simple decisions feel exhausting, you're not alone."
• "Therapy doesn't fix everything overnight. What it does offer is tools, support, and someone who gets it."
• "Most people wait months before reaching out. I get it—starting therapy feels like a big step."

AI Words to Eliminate from Therapy Content

Banned words (AI tells):

• Comprehensive / holistic / robust
• Crucial / vital / essential
• Leverage / utilize / implement
• Unlock / unleash / harness
• Navigate / landscape / journey
• Delve / dive into / explore deeply
• Transformational / revolutionary

Therapy-appropriate alternatives:

• Instead of "comprehensive approach": "I use ACT therapy with psychodynamic awareness"
• Instead of "navigate your journey": "figure out what's driving this"
• Instead of "unlock your potential": "develop tools that actually work"
• Instead of "holistic treatment": "therapy that addresses what you're dealing with"

Banned AI Phrases for Therapy

Never use:

• "In today's fast-paced world..."
• "It's important to note that..."
• "When it comes to mental health..."
• "Let's dive into..."
• "At the end of the day..."
• "In order to..." (just say "to")
• "Whether you're a student or a professional..." (too generic)
• "Take your mental health to the next level" (cringe + CRPO violation)

How to Sound Human (Therapy-Specific)

1. Use Personal Voice

AI version:

"Research indicates that cognitive-behavioral interventions demonstrate efficacy in treating anxiety disorders. Therapeutic modalities such as ACT have shown positive outcomes in published studies."

Human version:

"ACT therapy helps with anxiety—not by eliminating it (that's not realistic), but by changing your relationship with it. Research backs this up, but more importantly, I've seen it work."

2. Admit Uncertainty and Limitations

AI never admits limits. Humans do.

Examples:

• "Therapy doesn't work for everyone. Some people try it and it's not the right fit—and that's okay."
• "I don't know exactly why some people respond quickly and others take longer. It varies."
• "Virtual therapy feels weird at first for most people. That usually fades after the first session or two."

3. Use Specific Examples (Without Violating CRPO)

Can't use:

• "Client X went from anxious to confident" (testimonial + outcome)

Can use:

• "Most people I work with initially say 'I don't even know where to start.' That's normal."
• "Common pattern: anxiety gets worse before major life changes, even positive ones."
• "In first sessions, people often apologize for 'rambling' or 'not making sense.' You don't need to have it all figured out before therapy—that's what therapy is for."

4. Vary Rhythm Dramatically

Short sentence.

Then a longer sentence that builds context, adds nuance, and feels like you're actually explaining something to someone who's trying to understand.

Then short again.

One-word paragraphs.

Sometimes.

Example:

"Starting therapy can feel awkward. You're sitting there (or on a video call) with a stranger, trying to explain what's been going on. Where do you even start?

Honestly, most people feel this way in the first session. That's part of the process. The first few sessions are about getting to know each other and figuring out if it feels like a good fit.

It gets easier."

5. Include Tangents and Asides (Where Appropriate)

AI is perfectly on-topic. Humans digress.

Example:

"ACT stands for Acceptance and Commitment Therapy. (Terrible acronym, I know—'Acceptance' and 'Commitment' both have a 'C,' but somehow we ended up with ACT instead of ACC. Anyway.)

The core idea is this: instead of trying to eliminate anxiety or depression, you learn to accept it's there while still taking action toward what matters to you."

6. Ask Questions, Then Answer Them

AI makes statements. Humans think out loud.

Example:

"Why do people wait so long before starting therapy?

Usually it's one of three reasons: they think they should be able to handle it themselves, they're not sure therapy will actually help, or they're worried about the cost and time commitment.

All valid concerns."

7. Speak Directly to Reader's Experience

AI describes problems generally. Humans get specific.

AI version:

"Anxiety can manifest in various ways, including physiological symptoms and cognitive patterns that impact daily functioning."

Human version:

"Maybe you wake up already worried about the day. Or you're fine until something unexpected happens, and then your brain spirals through every worst-case scenario. Small decisions—what to order at a restaurant, what to say in a meeting—feel heavier than they should."

The Detection Checklist (Therapy-Specific)

Before publishing therapy content, verify:

[ ] No AI words (comprehensive, holistic, journey, unlock, navigate)
[ ] No AI phrases ("in today's world," "it's important to note")
[ ] Not everything in perfect threes (AI loves triples)
[ ] At least one admission of limitation ("Therapy doesn't work for everyone")
[ ] At least one tangent or aside (shows human thinking)
[ ] Sentence lengths vary dramatically (some under 5 words, some over 25)
[ ] Would I actually say this to a client? (Read it out loud)
[ ] Does this sound like Jesse's voice? (Check brand-voice profile)
[ ] Specific examples included (without CRPO violations)
[ ] Questions asked and answered naturally

The Read-Aloud Test

Critical for therapy content.

Read your draft out loud as if you're explaining this to a friend. If you:

• Stumble over phrases
• Sound like a textbook
• Feel embarrassed reading it
• Notice every sentence is the same length

...then rewrite it.

Therapy content should sound like:

• A professional who cares
• Someone who understands what you're going through
• A real person, not a brochure

Before/After Examples

BEFORE (AI-generated, generic):

"In today's increasingly complex world, mental health challenges are becoming more prevalent. It's crucial to prioritize your wellbeing and seek professional support when needed. Our comprehensive therapeutic approach leverages evidence-based modalities to help you navigate life's challenges and unlock your full potential. We provide a holistic treatment experience designed to empower you on your transformative journey toward optimal mental health."

AFTER (Human, Jesse's voice):

"If you've been dealing with anxiety or depression for a while, you probably already know that 'just think positive' doesn't help. Neither does 'try not to worry.' If it were that easy, you would've done it already.

Therapy doesn't offer magic fixes or quick solutions. What it does offer: tools that actually work, a space to figure out what's driving this, and someone who gets it. Not platitudes—actual support.

I practice person-centered, ACT-informed therapy. Which means: we work together to understand what's going on, I don't give you homework (unless you want it), and the focus is on what matters to you—not what a manual says should matter."

Analysis of changes:

• Eliminated: "increasingly complex world," "leverage," "holistic," "unlock," "transformative journey," "optimal"
• Added: Direct acknowledgment of common frustrations, admission of what therapy isn't, specific approach description
• Rhythm: Short sentences + longer explanations + short again
• Voice: Sounds like Jesse (person-centered, anti-prescriptive, realistic)

---

Quality Checklist

Before Submitting Content

CRPO Compliance:

• No testimonials or reviews
• No outcome guarantees
• No superlatives (best, top, leading)
• Credentials properly displayed (RP #10979)
• All claims factual and verifiable

E-E-A-T Signals:

• Author byline with credentials
• Last updated date
• Citations to authoritative sources (CRPO, CMHA)
• Contact information accessible
• Privacy policy linked

Humanization Check:

• No AI words (comprehensive, holistic, journey, unlock, leverage)
• No AI phrases ("in today's world," "let's dive in")
• Varied sentence rhythm (short + long + short)
• At least one admission of limitation
• Sounds like Jesse's voice (check brand-voice profile)
• Read-aloud test passed

SEO Requirements:

• Primary keyword in H1, title, meta description
• H2/H3 hierarchy logical
• 2000+ word count (2500+ for competitive)
• 10-12 FAQs included
• Internal links to 3-5 related pages
• MedicalWebPage schema
• FAQPage schema
• LocalBusiness schema (if location page)

Conversion Elements:

• Clear CTA in introduction
• CTA box after major sections
• Same-week availability mentioned
• Insurance receipts mentioned
• Booking/contact options clear

---

Data Requests

Always ask user for:

1. Ahrefs data:

   • Search volume for target keyword
   • Keyword difficulty score
   • Related keywords and questions
   • Top 5 competitor URLs for analysis

2. GSC data:

   • Current rankings for related pages
   • Impressions and CTR
   • Pages that might cannibalize

3. Existing content:

   • Any thin pages to expand
   • Related blog posts
   • FAQ content from other sources

---

Error Handling

If target keyword is too competitive: "The keyword '[keyword]' has high difficulty ([X]). I recommend:

1. Create a long-tail variant page first
2. Build topic cluster around it
3. Target the main keyword after establishing authority"

If content might cannibalize existing page: "Warning: You have an existing page targeting similar keywords: [existing URL]. Consider:

1. Consolidating into one stronger page
2. Targeting different search intent
3. Using this new page as a cluster to the existing pillar"

If city has no specific content angle: "For [City] location pages, differentiate with:

1. Local statistics or context
2. City-specific FAQ questions
3. Mention of serving surrounding areas
4. Local landmarks in accessibility context"

---

Sources

Therapy SEO Best Practices:

• SEO for Therapists 2024
• Private Practice SEO
• Therapist SEO Guide

E-E-A-T & YMYL:

• Healthcare E-E-A-T Guide
• YMYL SEO Guide

Schema Markup:

• Google MedicalWebPage
• Google FAQPage

CRPO Compliance:

• CRPO Advertising Standards
• CRPO Testimonials Policy

Content Freshness:

• Content Freshness 2024 Guide
• Healthcare SEO Trends