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@leduclinh7141/aitykit-marketing
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Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.

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SKILL.md

name email-marketing
description Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.

Email Marketing

Email campaign strategy, automation, and optimization for engagement and conversion.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply email expertise when:

  • Creating email sequences and automations
  • Improving deliverability and inbox placement
  • Optimizing open rates and click rates
  • Designing lifecycle email workflows
  • Segmenting audiences for personalization
  • A/B testing email elements

Core Concepts

Email Types & Timing

Type Purpose Timing Frequency
Welcome Onboard new subscribers Immediate (<5 min) Once
Nurture Build trust over time Drip sequence 1-2x/week
Promotional Drive sales/signups Campaign-based 1-4x/month
Transactional Confirm actions Triggered As needed
Re-engagement Win back inactive 30-90 days inactive Once per cycle

Email Performance Benchmarks

Metric Acceptable Good Excellent
Open Rate 15-20% 20-25% 25%+
Click Rate 1-2% 2-5% 5%+
Click-to-Open 10-15% 15-20% 20%+
Unsubscribe <1% <0.5% <0.2%
Bounce Rate <5% <2% <0.5%
Spam Complaint <0.1% <0.05% <0.01%

Email Anatomy

From: [Name] from [Brand] <email@domain.com>
Subject: [Hook + Benefit] (50 chars optimal)
Preview: [Extends subject curiosity] (90-100 chars)

[Personalized greeting]
[Hook - address pain/desire in first line]
[Value delivery - main content]
[Social proof - testimonial/stat - optional]
[Single CTA button - clear action]
[P.S. - additional hook or urgency]

[Signature with human touch]

Subject Line Formulas

Formula Example Best For
Question "Still struggling with [pain]?" Engagement
How-to "How to [achieve outcome] in [time]" Education
Curiosity "[X] thing [audience] forget about [topic]" Opens
Social Proof "How [customer] got [result]" Conversion
Urgency "[X] hours left: [offer]" Promotions
Personal "{{first_name}}, quick question" Response

Sequence Framework

Welcome Sequence (7 days, 5 emails):

  1. Day 0: Welcome + deliver lead magnet
  2. Day 1: Quick win / immediate value
  3. Day 3: Brand story / why we exist
  4. Day 5: Social proof / case study
  5. Day 7: Engagement check / preferences

Nurture Sequence (6 weeks):

  1. Week 1-2: Problem awareness
  2. Week 3-4: Solution education
  3. Week 5-6: Product introduction + offer

Segmentation Strategy

Segment Type Criteria Use For
Engagement Open/click behavior Re-engagement targeting
Interest Content consumed Topic personalization
Lifecycle Lead stage Funnel-appropriate content
Demographic Role, company size Message customization
Behavioral Website actions Trigger-based emails

Best Practices

Deliverability Excellence

  1. Warm Up New Domains: Gradual volume increase
  2. Authentication: SPF, DKIM, DMARC properly configured
  3. List Hygiene: Remove bounces and inactive regularly
  4. Engagement Signals: Encourage replies, adds to contacts

Copy Excellence

  1. Mobile First: 60%+ read on mobile
  2. Scannable: Short paragraphs, bullets, bold
  3. One CTA: Don't compete with yourself
  4. Personal Tone: Write to one person, not a list

Testing Excellence

  1. Subject Lines: Always A/B test
  2. Send Times: Find optimal windows per segment
  3. Content Length: Test short vs. long
  4. CTA Buttons: Text, color, placement

Agent Integration

Agent How They Use This Skill
email-wizard Sequence design, automation setup
copywriter Email copy creation
lead-qualifier Segmentation criteria, triggers
continuity-specialist Re-engagement strategies

Anti-Patterns to Avoid

Anti-Pattern Why It's Wrong Do This Instead
Buying email lists Destroys deliverability Build organic list
No segmentation Irrelevant content = unsubscribes Segment by behavior
Too many CTAs Confuses reader, dilutes clicks One primary CTA
No unsubscribe Illegal + spam complaints Clear, easy unsubscribe
Batch and blast No personalization Behavior-triggered emails

Workflow Integration

  • crm-workflow.md - Lead lifecycle stages, MQL/SQL definitions
  • sales-workflow.md - Lead scoring thresholds for email triggers

Related Commands

  • /sequence/welcome - 7-day welcome sequence
  • /sequence/nurture - 6-week lead nurture
  • /sequence/re-engage - 21-day win-back
  • /content/email - Email copy creation

References

  • references/sequence-design.md - Email sequence blueprints
  • references/deliverability.md - Getting to inbox
  • references/segmentation.md - Audience segmentation
  • references/automation.md - Automation workflows
  • references/lead-nurturing-workflows.md - Lead nurturing sequences