Claude Code Plugins

Community-maintained marketplace

Feedback

paid-advertising

@leduclinh7141/aitykit-marketing
1
0

Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

Note: Please verify skill by going through its instructions before using it.

SKILL.md

name paid-advertising
description Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.

Paid Advertising

Paid media strategy and optimization across platforms for profitable customer acquisition.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply paid advertising expertise when:

  • Planning paid campaign strategy
  • Optimizing ad performance and ROAS
  • Managing budgets across platforms
  • Setting up tracking and attribution
  • Creating ad copy and creative briefs
  • Troubleshooting underperforming campaigns

Core Concepts

Campaign Objectives by Goal

Objective Use When Primary KPI Platform Features
Awareness Building brand CPM, Reach Brand awareness, video views
Traffic Driving site visits CPC, CTR Traffic campaigns
Engagement Growing social CPE, engagement rate Engagement campaigns
Leads Generating contacts CPL, lead quality Lead forms, conversions
Conversions Driving sales ROAS, CPA Purchase, signup events
App Installs Mobile acquisition CPI, install rate App campaigns

Funnel-Based Targeting Strategy

TOFU (Awareness) - Cold Audiences

  • Broad interest targeting
  • Lookalike audiences (1-3%)
  • Video viewers (3s+)
  • Content: Educational, entertaining
  • Bid: CPM or ThruPlay

MOFU (Consideration) - Warm Audiences

  • Website visitors (7-30 days)
  • Email list matches
  • Engaged social audiences
  • Content: Case studies, comparisons
  • Bid: Landing page views

BOFU (Decision) - Hot Audiences

  • High-intent visitors (pricing, demo pages)
  • Cart abandoners (1-7 days)
  • Trial users, demo requesters
  • Content: Offers, urgency, testimonials
  • Bid: Conversions, ROAS

Platform-Specific Guidelines

Google Ads

Campaign Type Best For Key Settings
Search High intent, BOFU Exact match, SKAG
Display Awareness, retargeting Placement exclusions
Shopping E-commerce Feed optimization
Performance Max Full-funnel automation Asset variety
YouTube Awareness, TOFU Audience targeting

Meta Ads (Facebook/Instagram)

Campaign Type Best For Key Settings
Traffic Website visits Landing page optimization
Conversions Sales, signups Pixel setup, CAPI
Leads B2B, services Lead form optimization
Catalog Sales E-commerce Dynamic product ads
Advantage+ Automation Broad targeting

LinkedIn Ads

Campaign Type Best For Key Settings
Sponsored Content Awareness, leads Job title targeting
Message Ads Direct response Personalization
Lead Gen Forms B2B leads Pre-filled forms
Document Ads Thought leadership Gated content

Key Metrics & Benchmarks

Metric Formula Good Range Action If Below
CTR Clicks / Impressions 1-3% Improve creative/targeting
CPC Spend / Clicks <$1-5 (varies) Improve quality score
CPL Spend / Leads <$20-100 Optimize landing page
CPA Spend / Conversions < 1/3 LTV Full funnel review
ROAS Revenue / Ad Spend 3:1+ Improve AOV or CVR
CVR Conversions / Clicks 2-5% Landing page optimization

Budget Allocation Framework

70-20-10 Rule for Mature Programs:

  • 70% to proven, profitable campaigns
  • 20% to optimization tests
  • 10% to new channel/audience experiments

Startup/Testing Phase:

  • Equal split across channels until data
  • Minimum viable spend per test ($500-1000)
  • 2 weeks minimum per test

Best Practices

Campaign Setup Excellence

  1. Pixel/Tracking First: Never launch without proper tracking
  2. Exclusion Lists: Exclude converters, competitors, irrelevant audiences
  3. Naming Conventions: Consistent, searchable campaign names
  4. UTM Discipline: Track all campaigns in analytics

Creative Excellence

  1. Hook in 3 Seconds: Capture attention immediately
  2. Mobile-First: Design for mobile, adapt to desktop
  3. Test Variations: 3-5 creatives per ad set minimum
  4. Refresh Regularly: Combat creative fatigue

Optimization Excellence

  1. Let Data Accumulate: 50+ conversions before major changes
  2. One Variable at a Time: Isolate what's working
  3. Weekly Review Cadence: Regular but not daily changes
  4. Segment Performance: Break down by audience, placement

Agent Integration

Agent How They Use This Skill
attraction-specialist Paid campaign strategy and setup
copywriter Ad copy creation
researcher Competitor ad analysis
planner Budget allocation planning

Anti-Patterns to Avoid

Anti-Pattern Why It's Wrong Do This Instead
Launching without tracking Can't measure success Pixel first, always
Too broad targeting Wasted spend Start narrow, expand
One creative only No learning, fatigue Test 3-5 variations
Daily bid changes Disrupts algorithm Weekly optimization
Ignoring landing page Blames ads for LP issues Optimize full funnel

Platform-Specific Resources

  • references/meta-ads.md - Facebook/Instagram advertising
  • references/google-ads.md - Search and display
  • references/linkedin-ads.md - B2B advertising
  • references/tiktok-ads.md - TikTok advertising

Related Commands

  • /content/ads - Create ad copy for platforms
  • /analytics/roi - Calculate campaign ROI
  • /campaign/plan - Full campaign planning