| name | landing-page-builder |
| description | Generate structured landing page copy with hero, body, proof, and CTA sections. Framework-agnostic - adapts approach based on awareness level and offer type. |
| triggers | landing page, landing page copy, sales page copy, conversion page, lead page |
| allowed-tools | Read, Write, Edit, AskUserQuestion |
Landing Page Builder
Generate structured landing page copy that converts. Framework-agnostic approach - you choose the best structure based on context.
Required Inputs
Use AskUserQuestion to gather these inputs from the user:
| Input | Description |
|---|---|
| Product/Offer | What's being offered (name, price, bonuses, guarantee) |
| Target Audience | Who this is for (demographics, psychographics) |
| Pain Points | 2-3 specific problems the audience faces |
| Key Benefits | 2-3 outcome-focused benefits |
| Proof | Testimonials, case studies, or statistics |
| Page Goal | Single conversion goal (lead, sale, demo, signup) |
| Awareness Level | Problem-aware, solution-aware, or product-aware |
| Traffic Source | Where visitors come from (ad copy, email, organic) |
If the user doesn't provide all inputs, ask for the missing ones before proceeding.
Conversation Starter
If the user hasn't provided context, begin with:
I'll help you create landing page copy. Please share:
The Basics:
- What product/service are you promoting? (name, price, offer details)
- What's the conversion goal? (lead, sale, demo, signup)
- Where is traffic coming from? (ads, email, organic - share the source copy if available)
Your Audience: 4. Who is this for? (role, situation, sophistication level) 5. What's their current painful situation vs. dream outcome? 6. What keeps them from taking action? (fears, objections, skepticism)
Your Proof: 7. Best testimonials or case studies? (specific results preferred) 8. Any trust indicators? (logos, credentials, media mentions)
I'll use this to create copy that matches your audience's awareness level.
Output Structure
Produce copy in this order (a complete landing page):
1. Hero Section
- Headline: 8-12 words, matches traffic source messaging
- Subheadline: 15-20 words, expands on promise
- Hero CTA: Primary button text
2. Problem Section
- Acknowledge the pain (2-3 sentences)
- Show you understand their situation
- Create resonance before presenting solution
3. Solution Section
- Introduce the product/offer
- Explain the mechanism (how it works)
- Keep it simple - avoid jargon
4. Benefits Section
- 3-5 benefit blocks
- Each: bold outcome + supporting detail
- Focus on transformation, not features
5. Proof Section
- Testimonials with specific results
- Case study snippets
- Trust indicators (logos, numbers, credentials)
6. Objection Handling
- Address 2-3 common objections
- Use FAQ format or inline handling
- Turn skepticism into confidence
7. Offer Stack
- Clear breakdown of what's included
- Price presentation (anchor if appropriate)
- Bonuses listed with values
- Guarantee prominently displayed
8. Final CTA
- Urgency element if genuine
- Risk reversal reminder
- Clear button text
Approach Guidelines
For Problem-Aware audiences:
- Lead with pain acknowledgment
- Spend more time on problem/agitate
- Educate on solution category before introducing product
For Solution-Aware audiences:
- Lead with differentiation
- Focus on why THIS solution
- Compare to alternatives (tactfully)
For Product-Aware audiences:
- Lead with offer/deal
- Focus on proof and objection handling
- Shorter copy, faster to CTA
Audience Psychology Checklist
When gathering inputs, ensure you understand:
| Factor | Questions to Answer |
|---|---|
| Current State | What frustrations do they face daily? |
| Desired State | What does success look like to them? |
| Hidden Fears | What are they secretly afraid of? |
| Trust Barriers | Why might they not believe you? |
| Decision Triggers | What would make them act now? |
Use these insights to:
- Write problem sections that resonate emotionally
- Choose headlines that match their awareness
- Address objections before they arise
- Create urgency that feels authentic
Quality Standards
- Message Match: Headline must echo traffic source copy
- One Goal: All copy drives toward single conversion
- Specific Proof: No vague claims - numbers, names, results
- Clear CTA: Obvious next step, no confusion
- Mobile-First: Short paragraphs, scannable structure
- No Fluff: Cut "very", "really", "just", "amazing"
Output Format
## [PAGE TITLE]
### Hero
**Headline:** [8-12 words]
**Subheadline:** [15-20 words]
**CTA Button:** [Button text]
---
### Problem
[2-3 sentences acknowledging pain]
---
### Solution
[Product introduction + mechanism]
---
### Benefits
**[Benefit 1]**: [Supporting detail]
**[Benefit 2]**: [Supporting detail]
**[Benefit 3]**: [Supporting detail]
---
### Proof
[Testimonials/case studies/trust indicators]
---
### Objections
**[Objection 1]?** [Response]
**[Objection 2]?** [Response]
---
### Offer
**What You Get:**
- [Item 1] (Value: $X)
- [Item 2] (Value: $X)
- [Bonus] (Value: $X)
**Total Value:** $XXX
**Your Investment:** $XX
**Guarantee:** [Guarantee details]
---
### Final CTA
[Urgency + risk reversal + button text]
What This Skill Does NOT Do
- Prescribe specific frameworks (AIDA, PAS, etc.) - you choose
- Generate multiple variations - one focused version
- Include design/visual direction - copy only
- Promise specific conversion rates
When to Use This vs. sales-page
Use landing-page-builder when... |
Use sales-page when... |
|---|---|
| You know your messaging already | Starting from scratch |
| Need quick copy execution | Want competitive research |
| Already have positioning | Need formula libraries |
| Time is limited | Want blueprint + templates |